Journal of Intelligent Marketing Management

Keyword Index

A

Ability to manage The Role And Ability Of Managers In Tax Avoidance And Corporate Profitability [Volume 1, Issue 5, 2020, Pages 64-80]
Access to Financial Services The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 6, 2021, Pages 53-68]
Access to Financial Services The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 2, 2021, Pages 117-134]
Adaptive Market Test Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Adjustment analysis The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
Adventure tourism Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
Advertising Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
Advertising Investigating the Impact of Cyberspace on Marketing and Advertising (kavir Motorization Company) [Volume 2, Issue 6, 2021, Pages 256-268]
Advertising Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
Advertising-free marketing Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
Agile Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
Agile marketing An overview of agile marketing and its application [Volume 1, Issue 5, 2020, Pages 81-93]
Agility The Role of Agility in the Organization of Municipalities (Case Study of Fars Province Municipality) [Volume 2, Issue 6, 2021, Pages 187-196]
Agility Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
A habit Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
AHP Identifying and ranking negotiation tactics in the Shiraz Islamic Council negotiations in the AHP method in Shiraz City Council [Volume 2, Issue 6, 2021, Pages 209-244]
AHP and SWOT models Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
AHP approach Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
AI Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
AI-assisted writing Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research [Volume 6, Issue 4, 2025, Pages 1-10]
Aid Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
AI-generated articles Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research [Volume 6, Issue 4, 2025, Pages 1-10]
Alert Market Training Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Algorithmic Pricing Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
Algorithmic trust The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
Alienation Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
Allameh Tabataba&‌‌‌‌‌‌‌‌‌rsquo A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Alliance marketing Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Alpha wave Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Altruism The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
Amo Kala Company Structural modeling - interpretation of factors affecting smart platform businesses [Volume 5, Issue 3, 2024, Pages 70-89]
Analysis and Review Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
ANN Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
Antecedents Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
Antecedents and Consequences Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Anthropomorphism Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Anti -production behaviors The Role Of Municipal Security In Reducing Anti -Production Deviant Behaviors [Volume 2, Issue 6, 2021, Pages 100-111]
Anxiety Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Arbitration Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
Artificial intelligence acceptance Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Artiﬁcial intelligence Bibliometric analysis Intellectual structure Conceptual structure Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
Artificial intelligence competencies Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Artificial Intelligence Technology Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Art therapy The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
Atlas TA Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
Attitude Investigating the effect of perceived internet interaction dimensions on users' continuous use intention with the mediating roles of aesthetics, perceived attractiveness and consumer attitude(case of study: the augmented reality of Farsh city) [Volume 2, Issue 4, 2021, Pages 30-65]
Attitude Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
Attitude The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Attitude Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
Attitude towards brand Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Attitude towards distancing Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
Attitude towards energy label Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
Attitude towards influencer Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Augmented reality The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry [Volume 6, Issue 3, 2025, Pages 423-458]
Augmented Reality (AR) Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Augmented reality technology The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Augmented reality technology The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Authorities A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
Autism Spectrum Disorder Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Automotive industry Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Awareness of social sustainability The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
Awareness of the environment The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]

B

B2B Marketing Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Balancing Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies) [(Articles in Press)]
Banking Development Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
Banking developments Identifying macrotrends affecting smart virtual banking with the method of cross-effects analysis in Iran horizon of 1415 [Volume 5, Issue 3, 2024, Pages 200-219]
Banking Industry presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
Banking Industry Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Banking Industry "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Banking Industry Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]
Banking Industry Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2025, Pages 237-257]
Banking Services An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
Banking system Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Banking System&‌‌‌emsp Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Bank Structure Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
Barriers to Phygital customer experience Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Basic Motivation Framework The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
Behavioral Analytics A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Behavioral bias during trading Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
Behavioral Consequences Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Behavioral responses of customers The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Behavioral Rules Empirical Analysis of the Efficient Market Hypothesis in the Iranian Capital Market: An Analysis of Behavioral Irregularities [Volume 7, Issue 1, 2026, Pages 475-500]
Bibliometric analysis Artificial Intelligence in Marketing: A Systematic Review and Future Research Path [Volume 2, Issue 4, 2021, Pages 1-14]
Bibliometric analysis The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience: Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Big Data Digital deployment model with control over AI structures [Volume 6, Issue 4, 2025, Pages 391-416]
Big Data Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Big Data Management" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Bitcoin Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
Black Pomegranate Fruit Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
Blockchain Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
Blogger Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Blogger Sales Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Books Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2025, Pages 84-115]
Brand community integration The Impact of Brand Community Integration on Brand Community Commitment with the Role of Brand Community Participation (Case Study: Hamedan Family Market Chain Store) [Volume 1, Issue 2, 2020, Pages 77-102]
Brand equity Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
Brand equity Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
Brand equity Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
Brand evangelism The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Brand experience Presenting a model combining brand theory and brand experience theory and their impact on customer experience using thematic analysis method [Volume 4, Issue 2, 2023, Pages 183-198]
Brand identity presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
Branding Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
Brand Loyalty Models A Review of the Concepts of Brand Loyalty in the Marketing Literature [Volume 2, Issue 1, 2021, Pages 8-22]
Brand participation Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Brand Personality Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Brand Personality (Dimension of Responsibility) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Brand Relationship Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Brand selection Consumer brand selection in social shopping sites [Volume 2, Issue 3, 2021, Pages 45-64]
Brand Self Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Brand Strategy Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Brand Trust Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
Brand Trust Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
Burnout Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
Business Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024, Pages 130-147]
Business Analytics Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
Business Cycles Evaluating the Role of Business Cycles in the Impact of Marketing on Performance of Companies Listed on the Tehran Stock Exchange [(Articles in Press)]
Business intelligence Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]
Business intelligence Business Intelligence Model in International Marketing with the Approach of Specifying Implicit Knowledge [Volume 7, Issue 1, 2026, Pages 216-241]
Business intelligence Institutional theory Business intelligence assimilation Leadership COVID Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
Business management Business cycle management based on performance improvement (Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
Business Model Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]

C

Cafe Restaurant Industry Presenting a model for developing simultaneous multisensory advertising [(Articles in Press)]
Capillary marketing Study of capillary marketing with a review approach [Volume 2, Issue 3, 2021, Pages 75-87]
Capital increase Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
Capital Market Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
Capital Market 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
Capital Market The effect of comparability on the cost of debt in companies with different ownership structures in Iran's capital market [(Articles in Press)]
Cash Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
Cash Flow Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
Celebrities Investigating the effect of celebrities on trustworthiness, brand attitude and jealousy with the mediating role of social presence (Case study: Novin Charm, Tehran) [Volume 2, Issue 6, 2021, Pages 50-70]
Chadelmu Mining and Industrial Company The impact of learning styles and knowledge structure on sales performance (Case Study: Chadelmu Mining and Industrial Company [Volume 2, Issue 6, 2021, Pages 112-126]
Chain stores of Iran Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Charity Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
Chatbot Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Chatbot marketing efforts The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
ChatGPT Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
Children The role of the media on the child's personal and social lifestyle [Volume 2, Issue 5, 2021, Pages 127-130]
Chinese Cruiser An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 22-44]
Chinese Cruiser Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
Climate Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Cloninger' Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Clustering Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Clustering Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]
Co-competitiveness Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
Coercive social influence Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products (case study: Pars Khodro Company) [(Articles in Press)]
Cognitive and behavioral components Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Cognitive conflict Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
Cognitive Engagement The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Collaborative brand development Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj) [Volume 1, Issue 3, 2020, Pages 1-14]
Collective financing Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
Combined Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
Commodity price Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
Company life cycle Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
Company performance Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
Comparability The effect of comparability on the cost of debt in companies with different ownership structures in Iran's capital market [(Articles in Press)]
Compatible Marketing Freakhes Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Competitive conditions Investigating the effect of competitive conditions and company ambiguity on capital market newcomers [Volume 2, Issue 1, 2021, Pages 44-61]
Competitive intelligence Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
Competitive intelligence Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
Competitiveness Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
Comprehensive Browse Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
Computer game industry Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
Confidence Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Conflict The Role Of Security In Reducing The Conflict Of Municipalities Organization (Case Study Of Abadeh Municipality) [Volume 2, Issue 6, 2021, Pages 165-176]
Consequences Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
Consumer Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2025, Pages 417-432]
Consumer Behavior An Approach To (Internal) Consumer Market Analysis And Buyer Behavior [Volume 1, Issue 5, 2020, Pages 94-109]
Consumer Behavior Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
Consumer Behavior Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
Consumer Behavior Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
Consumer Behavior Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Consumer Behavior Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Consumer Behavior Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
Consumer Behavior Analyzing the Role of Illustration Styles in Reducing Perceived Ambiguity in Complex Product Purchases [(Articles in Press)]
Consumer Experience Presenting a model for developing simultaneous multisensory advertising [(Articles in Press)]
Consumer Perspective Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Consumer Purchase Intention Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
Consumer purchasing behavior Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
Consumer purchasing behavior Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Consumer Rights Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
Consumers Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Consumer Unconscious Behavior Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Content Analysis A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Content Analysis Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Content Analysis Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Content Marketing The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Content Marketing Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Content marketing of social networks Designing the content marketing model of social networks among housewives of social security organization using foundation data technique [Volume 4, Issue 3, 2023]
Content Production Necessity to pay attention to content production in social media management [Volume 2, Issue 6, 2021, Pages 243-255]
Content Production Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Continuous Purchase Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
Convolutional neural network Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Coordination Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Corporate Governance Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
Corporate Governance The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 6, 2021, Pages 53-68]
Corporate Social Responsibility Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
Corporate strategy Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2025, Pages 417-432]
Cost of green advertising Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Coverage Expansion Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
Covid-19 Disease Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
Credibility The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Credit Risk Investigating Liquidity Risk In Commercial Banks With A Review Approach [Volume 2, Issue 2, 2021, Pages 85-98]
Crisis Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
Crisis Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Cultural Awareness Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
Cultural Marketing Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Cultural Norms Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Cultural Policy Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Currency Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
Currency Crisis The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Customer attention to green ‎programs Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Customer Attitude The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
Customer engagement Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2025, Pages 433-450]
Customer engagement Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Customer Journey Map Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Customer Loyalty Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
Customer Loyalty Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
Customer Loyalty Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches) [Volume 2, Issue 5, 2021, Pages 254-267]
Customer Loyalty Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
Customer needs Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2020]
Customer Relationship Management Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Customer Relationship Management Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Customer Satisfaction Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
Customer Satisfaction Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
Customer Satisfaction Impact of Conducting and Ordering on Customer quality and customer loyalty with customer satisfaction adjustment (Case Study: South Pars Fourth Gas Reserve Operation Unit) [Volume 2, Issue 6, 2021, Pages 143-163]
Customer Satisfaction The effect of the metaphysical environment on the satisfaction and repeat purchase of customers; The role of perception [Volume 4, Issue 4, 2023, Pages 52-66]
Customer Satisfaction Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
Customer Satisfaction Structuring the world-class after-sales service quality model in Iran's automobile industry with the Grand Theory approach. [Volume 5, Issue 2, 2024, Pages 101-131]
Customer Satisfaction" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Customer Self -Recovery Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Customer trust Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
Customer trust The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
Customer Trust" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Customer unconscious The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
Customer Value Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]
Customs Policies Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
Cybercrimes Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
Cyberspace Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
Cyberspace Investigating the Impact of Cyberspace on Marketing and Advertising (kavir Motorization Company) [Volume 2, Issue 6, 2021, Pages 256-268]

D

Dairy industry Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Dark Side of Organizational Citizenship Behavior Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Data-Driven Marketing A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Data-Driven Marketing Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Data Mining Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
Data Mining The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
Data Mining Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
Data Mining Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Decision making Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
Deep Learning Self-learning systems in marketing: the impact of reinforcement learning on customer experience [Volume 5, Issue 4, 2024, Pages 1-10]
Deep Learning An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
Deep Learning Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Deep Neural networks Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Delphi panel Identify and investigate environmental factors affecting industrial marketing [Volume 2, Issue 2, 2021, Pages 1-9]
Delphi technique Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
Derivatives An Introduction to the Importance of Pomegranate Products and Derivatives to Manage Human Issues [Volume 2, Issue 2, 2021, Pages 99-109]
Destination brand Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Detergent industry Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Deviation From Customer-Oriented Behaviors" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Device Experience The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Dezful Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2025, Pages 329-349]
Digital Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Digital Branding Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Digital companies Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Digital currency Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
Digital environment Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
Digital Leadership Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2025, Pages 136-154]
Digital Lifestyle Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2025, Pages 155-185]
Digital Marketing An Overview Of Digital Marketing And Its Dimensions From Yesterday To Today [Volume 2, Issue 1, 2021, Pages 62-81]
Digital Marketing Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
Digital Marketing Study the role of storytelling in digital marketing [Volume 2, Issue 2, 2021, Pages 38-49]
Digital Marketing A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
Digital Marketing A Framework for Realizing Digital Marketing Excellence Using the Natural Language Processing Technology: From Principles to Performance Evaluation [Volume 5, Issue 2, 2024, Pages 11-38]
Digital Marketing A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
Digital Marketing Providing solutions to explain smart marketing culture using qualitative content analysis method [Volume 4, Issue 3, 2023, Pages 156-174]
Digital Marketing Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Digital Marketing Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Digital Marketing Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Digital Marketing The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
Digital Marketing Digital deployment model with control over AI structures [Volume 6, Issue 4, 2025, Pages 391-416]
Digital Marketing Tools and Techniques An Overview Of Digital Marketing And Its Dimensions From Yesterday To Today [Volume 2, Issue 1, 2021, Pages 62-81]
Digital triggers Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
Dimatel Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
Dimensions Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
Dimtel Technique Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
Disease Detection Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Distribution channel Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
Distributive Justice Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
Distributor Investigating the Impact of Platform Architecture Flexibility on Competitive Performance, Mediated by Purchasing Capability, Channel Management and Online Services, and Modifying Supplier, Distributor, and Customer Interaction (Case Study: Digi Kala Company) [Volume 1, Issue 3, 2020, Pages 36-58]
Dynamic Capabilities View Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
Dynamic marketing capabilities Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]

E

Eco-friendly shopping Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
E-commerce The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
E-commerce Gain a competitive advantage; A new indicator in the effective establishment of e-commerce [Volume 2, Issue 5, 2021, Pages 156-178]
Economic Capacities Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
Economic crisis Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
Economic Sustainability Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
Economic value added Study Of Economic Value Added With A Review Approach [Volume 2, Issue 4, 2021, Pages 42-57]
Economy Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
EEG Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Effective factors in online shopping Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
Effective Factors of Competitive Intelligence Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
Effective human resource management Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
Effectiveness Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
Effectiveness Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
Effects of celebrities Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Efficiency Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
E-government Tax collection based on tax justice with an e-government approach [Volume 5, Issue 4, 2024, Pages 403-423]
Electronic Banking The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
Electronic Banking Developing a model of online trust in e-banking emphasizing on increasing market share (Case Study : Kowsar Financial Credit Institute) Abstract: [(Articles in Press)]
Electronic Financial Management Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
Electronic Integrated Marketing Communications Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Emerging Risks Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
Emotional conflict Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
Emotional Marketing Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
Emotional Purchases Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
Employee Performance Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
Employees The mediating role of the leader of trust in the relationship between the leadership of the virtue and the welfare related to the work of the staff of Yazd Education Department [Volume 3, Issue 3, 2022, Pages 110-132]
Employees Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Employees' creative self -efficacy Investigating the Impact of Creative Employee Self -efficacy on Innovative Behavior of Organizational Entrepreneurship (Mehr County Education [Volume 3, Issue 3, 2022, Pages 156-163]
Employees Political Skills" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Energy Types Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
Entrepreneurial Learning Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Entrepreneurial Marketing Presenting an entrepreneurial marketing model in the banking industry with a value creation approach (case study of Tose Tawon Bank) [Volume 5, Issue 4, 2024, Pages 341-380]
Entrepreneurship Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
Environmental accounting Studying the economic growth pattern based on environmental management accounting index in the desert and Gulf regions of the country [Volume 4, Issue 4, 2023, Pages 348-369]
Environmental accounting Investigating the effect of management accounting growth indicator techniques in reducing adverse environmental impacts resulting from corporate activities [Volume 5, Issue 1, 2024, Pages 374-394]
Environmental Characteristics Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Environmental innovation Investigating the Effects of Environmental Innovation, Environmental Orientation and Supplier Cooperation on Company Performance (Case Study: Tehran Plant Disposable Tableware Manufacturing Companies)(Case study: Bank Mellat, West Tehran Branches [Volume 2, Issue 6, 2021, Pages 147-164]
Esophary The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
Ethical Analysis Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
Ethical commitments An Explanation of the Contextualist or Duty-Based Foundations of Ethical Commitment in the Principles and Performance of International smart business contracts [Volume 5, Issue 2, 2024, Pages 282-298]
Ethical leadership Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 1, Issue 1, 2020, Pages 28-45]
Ethics The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
EU Investigating the role of adjustment strategies in companies affected by sanctions Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
Europe Union (EU) Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
Europe Union Sanctions Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
EU sanctions Investigating the role of adjustment strategies in companies affected by sanctions Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
Evolutionary Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
Executive Requirements Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Exploration or Orientation Discovery Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Exploratory Analysis Accounting professionalism in Iran with a Smart Marketing Approach [(Articles in Press)]
Export Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Export Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Export behavior Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]

F

Fashion Industry Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Feeling of Mental Happiness The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
Financial Crisis Analysis of the effects of dividend payment, global financial crisis, internal and external financing on the sales growth of companies listed on the Tehran Stock Exchange [Volume 4, Issue 4, 2023, Pages 207-239]
Financial Decision Making Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 15-33]
Financial Decision Making Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 34-59]
Financial Management Important Indicators In Financial Management And An Overview Of Their [Volume 2, Issue 1, 2021, Pages 1-7]
Financial Management Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
Financial services A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2025, Pages 11-33]
Financial Support The future of fundraising research in the volleyball federation with a structural analysis approach Abstract [(Articles in Press)]
Financial Support "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Financial Technology (Fintech) Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
Financing of small and medium-sized businesses Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Firm Size Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
Fixed-Effects Model Evaluating the Role of Business Cycles in the Impact of Marketing on Performance of Companies Listed on the Tehran Stock Exchange [(Articles in Press)]
FOMO Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
Forecast Digital Currency Meta-Analysis Study: Forecasting the Future of Bitcoin in 2022 [Volume 2, Issue 5, 2021, Pages 1-14]
Framework Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Furniture industry Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Future research Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2020]
Future research The future of fundraising research in the volleyball federation with a structural analysis approach Abstract [(Articles in Press)]
Futures studies Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Futures studies Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Fuzzy AHP method Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
Fuzzy Cognitive Mapping Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2025, Pages 155-185]
Fuzzy DANP Method Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Fuzzy Delphi Identifying and prioritizing affiliate marketing strategies in online businesses [Volume 6, Issue 4, 2025, Pages 116-135]
Fuzzy DEMATEL Method Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Fuzzy Inference System Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Fuzzy logic A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]

G

Gamification A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
Gas Company Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
Gastric The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
Gastrointestinal Cancer The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
Generation Z Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2025, Pages 155-185]
Generative AI Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
Gilan province Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Gilan province Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
Global Strategy Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
Good Faith Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
Governance A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Government Organizations Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Government Organizations Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Government per Capita Income Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
GPT chat Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024, Pages 1-9]
GPT chat Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Green advertising Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Green Behavior Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Green brand loyalty The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
Green brand storytelling Presenting a green brand storytelling model in the food industry (Case Study: Sahar Hamedan Food Industries) [Volume 2, Issue 6, 2021, Pages 1-20]
Green ‎customer preferences Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Green HRM The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
Green marketing AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2025, Pages 34-61]
Green marketing management An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 1-21]
Green Product An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 1-21]
Grounded Theori Accounting professionalism in Iran with a Smart Marketing Approach [(Articles in Press)]

H

Hadith A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
Herbal and Natural Products The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Histogram Charts Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Holding Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
Holding Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Holographic organization Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
Holographic organization Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Homa Airlines Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Hostility of customers Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024, Pages 130-147]
Housewives The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Human Experience A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Human Resource Development Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Human Resource Layoff Process Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Human resource resilience Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]

I

I A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Identity Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry [Volume 5, Issue 1, 2024, Pages 148-169]
Illustration styles Analyzing the Role of Illustration Styles in Reducing Perceived Ambiguity in Complex Product Purchases [(Articles in Press)]
Imam Khomeini Relief Committee The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
Immersion Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Impression Management Behavior Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Impulse Buying The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
Impulse Buying Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
Impulse Buying Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Incentive marketing Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Individual Identity (Dimension of Operation) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Individual Identity (Dimension of Responsibility) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Industrial marketing Identify and investigate environmental factors affecting industrial marketing [Volume 2, Issue 2, 2021, Pages 1-9]
Industrial marketing capabilities Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Industry The place of cognitive sciences in marketing and industry [Volume 3, Issue 3, 2022, Pages 82-94]
Influencer Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Influencer attractiveness Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Influencer marketing Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
Influencers Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
Influencers Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
Informal and Social Communication Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
Information Asymmetry Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [Volume 4, Issue 2, 2023, Pages 143-159]
Information Collection Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
Information literacy The effect of information literacy organization on innovation in the headquarters organization of the Ministry of Energy [Volume 1, Issue 1, 2020]
Information Rich Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
Information Support Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
Information Technology Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
Inhibiting factors Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
Innovation Factors Affecting Buyers' Behavior And The Impact Of Creativity And Innovation In Industrial Marketing [Volume 2, Issue 2, 2021, Pages 45-56]
Innovation Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2020]
Innovation The effect of information literacy organization on innovation in the headquarters organization of the Ministry of Energy [Volume 1, Issue 1, 2020]
Innovation Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Innovative Behavior Investigating the Impact of Creative Employee Self -efficacy on Innovative Behavior of Organizational Entrepreneurship (Mehr County Education [Volume 3, Issue 3, 2022, Pages 156-163]
In-service Training An overview of the role of in-service training system on staff turnover Case study: Petrodaniel Company [Volume 2, Issue 2, 2021, Pages 57-68]
Institutional Ownership Investigating the Impact of Institutional Ownership on the Relationship between Free Cash Flows and Operating Cash Flows and Profit Forecast [Volume 2, Issue 6, 2021, Pages 71-99]
Insurance and Medical Services Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
Insurance Increase Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
Insurance Industry Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
Insurance Industry Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
Insurance Industry Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Insurance Industry Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Insurance Service Industry Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Integrated communication Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
Integrated communication Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
Integration Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Integration Quality Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Intelligence Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
Intelligent internal analysis intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
Intelligent Marketing Activities " Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Intelligent model An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
Intelligent model Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Intention to Stay Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Intention to use Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
Interaction with the brand Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Interactive Narratives Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Interactive storytelling Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Interest in Coordination Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Interest in Effectiveness Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Interest of Managers Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Internal Control System Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [Volume 4, Issue 2, 2023, Pages 143-159]
Internal intelligent marketing Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Internet Banking Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
Internet of Things (IoT) A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2025, Pages 11-33]
Internet shopping Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Interpersonal Interaction The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Interpretive structural equations Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Interpretive Structural Modeling Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Interpretive Structure Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
Interpretive Structure Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2025, Pages 295-314]
Interpretive Structure Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2025, Pages 373-390]
Intestines The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
Intuitive marketing Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Investment Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 15-33]
Investment Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 34-59]
Investment Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
Investment Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
Investment Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
IoT Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
Iranian adolescent clothing Modeling Intelligent Innovation of Islamic Brand Identity and Its Implications on the Performance of the Iranian Teenagers' Clothing Market [(Articles in Press)]
Iranian brand Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Iranian Customers Developing a Framework of Iranian Customers' Buying Behavior in the Luxury Residential Apartment Market of Dubai Using an Insight-Driven Smart Marketing Approach [(Articles in Press)]
Iranian Economy The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Iranian Food Industry Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Iranian Refineries Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Iran Khodro The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
Iran National Drilling Company Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Iraq Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Iridology Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Islamic Brand Experience Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
Islamic brand identity Modeling Intelligent Innovation of Islamic Brand Identity and Its Implications on the Performance of the Iranian Teenagers' Clothing Market [(Articles in Press)]
Islamic Fashion industry Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
Islamic Marketing Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
Islamic Republic of Iran Law Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
Islamic Thought A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
ISM method Structural modeling - interpretation of factors affecting smart platform businesses [Volume 5, Issue 3, 2024, Pages 70-89]
IT capabilities Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]

K

Key stakeholder engagement Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
Keywords: business Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
Keywords: Corporate Governance The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 2, 2021, Pages 117-134]
Key words: export The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Keywords: Small and Medium-sized Enterprises (SMEs) "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Knowledge-Based Products Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Knowledge Management Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
Knowledge Management The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
Knowledge Management Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
Knowledge Management Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
Knowledge sharing The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
Knowledge Sharing and Technical and Vocational Education Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Knowledge Storage Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
Knowledge Structure The impact of learning styles and knowledge structure on sales performance (Case Study: Chadelmu Mining and Industrial Company [Volume 2, Issue 6, 2021, Pages 112-126]
Knowledge Structure The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience: Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Knowledge Visibility Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]

L

Land planning Designing a Smart Land Use Evaluation Model in the Textile Industry [Volume 5, Issue 2, 2024, Pages 366-392]
La rge language models Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
Leadership with virtue The mediating role of the leader of trust in the relationship between the leadership of the virtue and the welfare related to the work of the staff of Yazd Education Department [Volume 3, Issue 3, 2022, Pages 110-132]
Learning methods E-learning, a new development in knowledge age education [Volume 3, Issue 1, 2022, Pages 235-253]
Learning Organization Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
Leather Industry Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Life prediction Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
Linking motivation and preferences The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
Liquidity risk Investigating Liquidity Risk In Commercial Banks With A Review Approach [Volume 2, Issue 2, 2021, Pages 85-98]
Literary celebrities Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Live-Stream E-Commerce The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Location attachment Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination (Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
Luxury Housing Market Developing a Framework of Iranian Customers' Buying Behavior in the Luxury Residential Apartment Market of Dubai Using an Insight-Driven Smart Marketing Approach [(Articles in Press)]
Luxury value An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 22-44]
Luxury value Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]

M

Machine Learning Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
Machine Learning Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Machine Learning Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Machine Learning Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Machine Learning Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Machine Learning Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Machine learning algorithms Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
Management An Approach To Communication Management In Government Organizations In Tehran Province [Volume 1, Issue 4, 2020, Pages 63-70]
Management Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
Management Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
Management Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
Management A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Management Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Management ability Identify And Explain The Relationship Between Profit Quality And Management Ability [Volume 2, Issue 4, 2021, Pages 75-85]
Management development Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
Management promotion model Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
Managerial networking Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
Managing Pomegranate Fruit Sales The Role of Pomegranate Fruit Sales Management and its Products in Prevention and Prevention of Gastrointestinal Cancer (Study: Intestines, Esophans and Gastric) [Volume 2, Issue 2, 2021, Pages 164-169]
Marketing Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
Marketing Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
Marketing Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
Marketing The Impact Of The Tourism Industry On E-Marketing [Volume 2, Issue 1, 2021, Pages 82-100]
Marketing A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
Marketing Factors Affecting Buyers' Behavior And The Impact Of Creativity And Innovation In Industrial Marketing [Volume 2, Issue 2, 2021, Pages 45-56]
Marketing An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
Marketing Artificial Intelligence in Marketing: A Systematic Review and Future Research Path [Volume 2, Issue 4, 2021, Pages 1-14]
Marketing intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
Marketing Study the role of storytelling in digital marketing [Volume 2, Issue 2, 2021, Pages 38-49]
Marketing Investigating the Impact of Cyberspace on Marketing and Advertising (kavir Motorization Company) [Volume 2, Issue 6, 2021, Pages 256-268]
Marketing The place of cognitive sciences in marketing and industry [Volume 3, Issue 3, 2022, Pages 82-94]
Marketing Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
Marketing Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
Marketing Smart marketing in self-sufficient artificial ecosystems [Volume 5, Issue 2, 2024, Pages 1-10]
Marketing Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Marketing Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
Marketing Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Marketing Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Marketing Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2025, Pages 329-349]
Marketing Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Marketing Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Marketing Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Marketing Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
Marketing communications Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
Marketing Expenditures Evaluating the Role of Business Cycles in the Impact of Marketing on Performance of Companies Listed on the Tehran Stock Exchange [(Articles in Press)]
Marketing Management Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2025, Pages 373-390]
Marketing Mix Study of capillary marketing with a review approach [Volume 2, Issue 3, 2021, Pages 75-87]
Marketing Mix Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Marketing strategies Organizational marketing strategies through social media [Volume 2, Issue 2, 2021, Pages 69-84]
Marketing strategies Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
Marketing strategies The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Marketing strategies Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2025, Pages 433-450]
Marketing strategy The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
Marketing strategy Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Marketing strategy Developmental Model of Digital Marketing in Insurance Companies in the Era of Digital Transformation: A Mixed-Methods Approach [Volume 7, Issue 1, 2026, Pages 310-335]
Market Innovation Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
Market Share Developing a model of online trust in e-banking emphasizing on increasing market share (Case Study : Kowsar Financial Credit Institute) Abstract: [(Articles in Press)]
Market Uncertainty Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Marticular Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
Maskan Bank Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Matching priorities The Role Of Underlying Incentives In Online E-Commerce Payments [Volume 2, Issue 4, 2021, Pages 58-74]
Media Terrorism Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
Medical Tourism Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Medicinal plants Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
Mentee Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Mentor Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Mentoring Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Merger Merger, monopoly, rotation or retention and professionalism in the audit market of Iran [Volume 4, Issue 4, 2023, Pages 261-286]
Meta-synthesis Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
Meta-synthesis Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
Meta-synthesis Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Meta-Synthesis Method Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Metaverse Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Michael Phillips Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
Miqmac analysis Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Mission Prophecy and The mission in the Qur'an [Volume 2, Issue 5, 2021, Pages 291-297]
Mixed Integrated Marketing Communications Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Mixed Reality (MR) Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Mixed research method Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Mobile Apps Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
Modeling Important Indicators In Financial Management And An Overview Of Their [Volume 2, Issue 1, 2021, Pages 1-7]
Monopoly Merger, monopoly, rotation or retention and professionalism in the audit market of Iran [Volume 4, Issue 4, 2023, Pages 261-286]
Motivation Investigating The Importance Of Verbal Rewards On Managers' Self-Determined Motivation [Volume 2, Issue 3, 2021, Pages 65-74]
Motivation Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination (Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
Muhammad Abduh A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Muhammad Rashid Rida A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Multi-Criteria Decision-Making Methods Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Multi Grounded Theory Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Multiple strategic orientations Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Multisensory experience The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
Multisensory experience Presenting a model for developing simultaneous multisensory advertising [(Articles in Press)]
Multi-Sided Digital Platforms Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]
Municipalities Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]

N

National Company of Southern Oil Fields Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
National development programs Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
National Pension Organization Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Native advertising Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Natural Language Processing A Framework for Realizing Digital Marketing Excellence Using the Natural Language Processing Technology: From Principles to Performance Evaluation [Volume 5, Issue 2, 2024, Pages 11-38]
Negotiation Identifying and ranking negotiation tactics in the Shiraz Islamic Council negotiations in the AHP method in Shiraz City Council [Volume 2, Issue 6, 2021, Pages 209-244]
Neobanks The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
Nervous marketing A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
Network Optimization Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
Neural marketing Investigating the role of neural marketing in the emotional behavior of shopping in customers [Volume 2, Issue 1, 2021, Pages 101-119]
Neural network Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Neural network Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Neural Networks Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
Neurodiversity Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Neuromarketing The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
Neuromarketing Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Neuromarketing Techniques Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Neuromorphic Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
News 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
Non-oil export jump Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
Notification Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]

O

Octopus Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
Offline loyalty Investigating the Impact of Integration, Multi -Set, Trust and Loyalty Online Online Intention Interested (Code: Customers of Cyrus Horizon Chain Stores) [Volume 3, Issue 3, 2022, Pages 1-17]
Omni_channel Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Online and Offline Marketing An Overview Of Digital Marketing And Its Dimensions From Yesterday To Today [Volume 2, Issue 1, 2021, Pages 62-81]
Online business Identifying and prioritizing affiliate marketing strategies in online businesses [Volume 6, Issue 4, 2025, Pages 116-135]
Online Marketing Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
Online Relationship Marketing Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches) [Volume 2, Issue 5, 2021, Pages 254-267]
Online retail Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
Online shopping. Driving factors Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
Online stores Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
Online Trust Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches) [Volume 2, Issue 5, 2021, Pages 254-267]
Online Trust Developing a model of online trust in e-banking emphasizing on increasing market share (Case Study : Kowsar Financial Credit Institute) Abstract: [(Articles in Press)]
Open Marketing Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Operation Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Optimal Model Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Optimization Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
Ordering Impact of Conducting and Ordering on Customer quality and customer loyalty with customer satisfaction adjustment (Case Study: South Pars Fourth Gas Reserve Operation Unit) [Volume 2, Issue 6, 2021, Pages 143-163]
Organization Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
Organizational AI Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
Organizational atmosphere Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
Organizational Behavior intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
Organizational change Investigating the Impact of Strategic Thinking and Organizational Change and Reducing Burnout [Volume 2, Issue 5, 2021, Pages 92-117]
Organizational citizenship behavior Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Organizational citizenship behavior Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Organizational Commitment Presenting The Causal Model Of Social Responsibility Of The Organization With Emphasis On The Role Of Organizational Commitment (Case Study: Industrial Companies In Tehran In 1999) [Volume 2, Issue 2, 2021, Pages 28-44]
Organizational Commitment Investigating the perception of social responsibility and its effect on job satisfaction and organizational commitment [Volume 2, Issue 5, 2021, Pages 118-139]
Organizational Commitment The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
Organizational Commitment Social responsibility and organizational commitment in smart banking [Volume 5, Issue 1, 2024, Pages 45-65]
Organizational Culture Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
Organizational Culture intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
Organizational Culture Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
Organizational Culture Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
Organizational Culture Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Organizational Ergonomics Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Organizational Excellence Measuring the Impact of Organizational Excellence on Improving Employees' Job Motivation and Its Impact on Organizational Efficiency [Volume 2, Issue 5, 2021, Pages 217-234]
Organizational Growth Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Organizational innovation The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
Organizational innovation The Role Of Employee Innovation In Improving Organizational Conditions (Case Study Of Fars Province Municipality) [Volume 2, Issue 1, 2021, Pages 1-11]
Organizational innovation Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Organizational Justice Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
Organizational learning The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
Organizational Performance Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
Organizational Performance Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
Organizational Performance The role of environmental dynamics modulator on the impact of municipal performance on e-government and knowledge management capabilities [Volume 4, Issue 4, 2023, Pages 144-163]
Organizational Performance Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Organizational Performance" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Organizational Resilience Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation [Volume 5, Issue 1, 2024, Pages 10-44]
Organizational social responsibility Presenting The Causal Model Of Social Responsibility Of The Organization With Emphasis On The Role Of Organizational Commitment (Case Study: Industrial Companies In Tehran In 1999) [Volume 2, Issue 2, 2021, Pages 28-44]
Organizational social responsibility Social responsibility and organizational commitment in smart banking [Volume 5, Issue 1, 2024, Pages 45-65]
Organizational sustainability Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
Organizational sustainability Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Organizational Transparency Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Organizational trust Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
Organization Performance Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2020]
Outsourcing Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
Ownership Structure The effect of comparability on the cost of debt in companies with different ownership structures in Iran's capital market [(Articles in Press)]

P

Para-social Relationship Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Pars Khodro company Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Participation The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
Perceived compatibility Investigating the effect of perceived adaptation on perceived awareness with the mediating role of perceived trust (Case study: Bank Mellat, West Tehran Branches [Volume 2, Issue 6, 2021, Pages 125-146]
Perceived customer value Investigating the effect of marketing mix factors (product, price, after-sales service, location) on customer retention by considering the mediating role of perceived customer value (Case study: customers of Digistyle clothing online store [Volume 2, Issue 6, 2021, Pages 93-106]
Perceived link Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
Perceived Organizational Support The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2021, Pages 107-124]
Perceived Quality Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
Perceived Risk Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
Perceived security Investigating the Impact of Perceived Security on Electronic Trust and Operational Intention with the Mediating Role of Usage Attitude and Behavioral Intention) [Volume 2, Issue 6, 2021, Pages 21-36]
Perceived Usefulness Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
Perceived Usefulness The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
Perceived Usefulness Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
Perceived Usefulness Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
Perceived Value Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
Perceived Value Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
Perceptual Risk The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
Performance Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
Performance Investigating the Effects of Environmental Innovation, Environmental Orientation and Supplier Cooperation on Company Performance (Case Study: Tehran Plant Disposable Tableware Manufacturing Companies)(Case study: Bank Mellat, West Tehran Branches [Volume 2, Issue 6, 2021, Pages 147-164]
Performance Investigating the Impact of Workplace Security Characteristics on Employees' Behavioral Intentions with the Mediating Role of Coordination and Effectiveness of Employees (Case Study: Employees of Kahrizak Elderly Sanatorium) [Volume 2, Issue 6, 2021, Pages 1-29]
Performance expectations Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
Personal brand Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
Personality Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Pervasive Technologies A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Pharmaceutical Industry Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
Pharmaceutical Industry Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
Phenomenology Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Phygital customer experience Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Phygital technologies Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Policymaking Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
Policy Making Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Policy Requirements Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Political Communication Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
Positivism Method" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Power-seeking behaviors Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Premier League The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
Price Investigating the effect of marketing mix factors (product, price, after-sales service, location) on customer retention by considering the mediating role of perceived customer value (Case study: customers of Digistyle clothing online store [Volume 2, Issue 6, 2021, Pages 93-106]
Price Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Pricing The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Pricing Strategies Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
Prioritize Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]
Privacy Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
Privacy The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
Privatization methods Exploring the concepts and theories of privatization and global success [Volume 2, Issue 5, 2021, Pages 140-155]
Problem Selection Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
Product development Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Product Development Management Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Product Innovation Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Product Innovation The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Production Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
Productivity and Organizational Performance Investigating the Impact of Knowledge Management System on Marketing on Cyberspace Studyed by Dana Capital Entrepreneurial Company [Volume 2, Issue 6, 2021, Pages 197-208]
Productivity of human resources Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
Product management Digital deployment model with control over AI structures [Volume 6, Issue 4, 2025, Pages 391-416]
Product marketing Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
Professional Accounting Accounting professionalism in Iran with a Smart Marketing Approach [(Articles in Press)]
Professional Ethics Measuring the impact of professional creativity and organizational spirituality on increasing employee loyalty and organizational vitality [Volume 2, Issue 5, 2021, Pages 71-91]
Professional Ethics Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Professionalism Accounting professionalism in Iran with a Smart Marketing Approach [(Articles in Press)]
Profitability Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
Profitability Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Projection Technique A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Project Management Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Promotion Of Administrative Transparency Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
Prophet Jesus A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
Prophet Muhammad A comparative study of the authorities of Prophet Muhammad and the authorities of Prophet Jesus from the perspective of the Qur'an and Hadith [Volume 2, Issue 6, 2021, Pages 131-142]
Protection The Role Of Security In Reducing The Conflict Of Municipalities Organization (Case Study Of Abadeh Municipality) [Volume 2, Issue 6, 2021, Pages 165-176]
Psychological capital Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
Psychological Consequences Psychological Consequences Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Psychological Distance The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Psychological Empowerment of Manpower Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
Public Policy Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
Public Sector Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2025, Pages 350-372]
Public Sector Identifying and prioritizing reporting factors for the country's tax affairs organization [Volume 4, Issue 4, 2023, Pages 287-311]
Public Sector Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Purchase A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
Purchase Intention Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
Purchase Intention The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Purchase Intention Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Purchase Intention The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Purchasing Behavior Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]

R

Radical innovation The impact of technology and market knowledge on the propensity of entrepreneurial owners to radical innovation [Volume 3, Issue 1, 2022]
Random Forest AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2025, Pages 34-61]
Random Forest Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Reaction Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
Readiness for Change Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
Realism Investigating the patterns of accountability framework with market development approach (Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
Recession Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
Re-Creation From Birth to Decline of Heritage Brands: A Systematic Literature Review and Framework for Smart Revitalization [(Articles in Press)]
Recurrent Neural Network Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Reduction Of Organizational Corruption Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
Reflection Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
Regional Agreements Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
Relationship Marketing Designing a relational marketing model in luxury brands [Volume 4, Issue 3, 2023, Pages 175-187]
Reliability Investigating the effect of celebrities on trustworthiness, brand attitude and jealousy with the mediating role of social presence (Case study: Novin Charm, Tehran) [Volume 2, Issue 6, 2021, Pages 50-70]
Renewable Energy Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
Repertory Grid Technique Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]
Reprinting Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2025, Pages 84-115]
Reputation Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
Resistance Economics Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
Resource-Based View Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
Retail Industry Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
Retail Industry Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Retail Industry" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Revenue management The Role of Income Management in Marriage Management [Volume 2, Issue 4, 2021, Pages 88-94]
RFM Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]
Roles The Role of Income Management in Marriage Management [Volume 2, Issue 4, 2021, Pages 88-94]

S

Sacred Defense Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Saderat Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Saipa Company Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
Sales Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Sales marketing interface flexibility Investigating the Effect of Sales Marketing Flexibility on Sales Marketing Results with Models of Environmental Dynamics and Speed of Flexibility (Case Study: Ghasem Hamedan Food Distribution) [Volume 2, Issue 6, 2021, Pages 37-52]
Sales Performance The impact of learning styles and knowledge structure on sales performance (Case Study: Chadelmu Mining and Industrial Company [Volume 2, Issue 6, 2021, Pages 112-126]
Sales Performance Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
Sales Performance" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Sales pricing Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
Sales Strategy Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
Sally Raspberry Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
Satisfaction Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model (Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
Satisfaction Investigating and analyzing the impact of human resource management system processes on the brand of the organization Mediated by the competence, commitment and satisfaction of employees in the insurance industry (Case study of Alborz Social Security Insurance) [Volume 1, Issue 5, 2020, Pages 22-44]
Satisfaction The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Scenario Planning Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city. [Volume 5, Issue 1, 2024, Pages 395-417]
Scenario Writing Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Schizophrenia brand presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
Second Step Declaration of the Islamic Revolution Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
Security Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
Security The Role Of Municipal Security In Reducing Anti -Production Deviant Behaviors [Volume 2, Issue 6, 2021, Pages 100-111]
Security and trust Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
Self Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
Self Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
Self-learning marketing Self-learning systems in marketing: the impact of reinforcement learning on customer experience [Volume 5, Issue 4, 2024, Pages 1-10]
Self-Service Platforms Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Semnan Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
Semnan City Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city. [Volume 5, Issue 1, 2024, Pages 395-417]
Sense of immersion The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Sensory Cues The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
Sensory Stimuli Presenting a model for developing simultaneous multisensory advertising [(Articles in Press)]
Sentiment Analysis Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
Sentiment Analysis Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Sepeh Bank Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
Sepeh Bank Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
Servantship Designing a Servant Behavior Model in Iranian Government Organizations with a Quantitative Approach and Fuzzy Dematic Analysis [Volume 7, Issue 1, 2026, Pages 352-384]
Service Failure Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Service Quality Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
Service Quality Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
Service Quality Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
Service Recovery Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Services Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2020]
Shanghai Cooperation Organization Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
Shannon Entropy The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
Share market 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
Shiraz Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
SHRM The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
Simulated World Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Simultaneous Multisensory Advertising Presenting a model for developing simultaneous multisensory advertising [(Articles in Press)]
Small and medium enterprises (SMEs) Identifying factors affecting CRM success in small and medium-sized companies [(Articles in Press)]
Smartization Approach Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
Smart marketing Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024, Pages 1-9]
Smart marketing Smart marketing in self-sufficient artificial ecosystems [Volume 5, Issue 2, 2024, Pages 1-10]
Smart marketing A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
Smart marketing A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Smart marketing Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Smart marketing Designing a smart marketing model in the development of the clothing industry [Volume 6, Issue 3, 2025, Pages 95-119]
Smart marketing A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2025, Pages 11-33]
Smart Platform business Structural modeling - interpretation of factors affecting smart platform businesses [Volume 5, Issue 3, 2024, Pages 70-89]
Smart Tourism Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
SME financing Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
SMEs Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Social and Economic Factors Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
Social benefits Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Social Business Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Social Contract Investigating the patterns of accountability framework with market development approach (Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
Socialization Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Socialization Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Social Lifestyle The role of the media on the child's personal and social lifestyle [Volume 2, Issue 5, 2021, Pages 127-130]
Social Marketing Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Social marketing theory Provide A Hierarchical Plan In The Field Of Social Marketing [Volume 2, Issue 4, 2021, Pages 15-41]
Social Media Organizational marketing strategies through social media [Volume 2, Issue 2, 2021, Pages 69-84]
Social Media Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
Social Media Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
Social Media Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
Social Media Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
Social Media Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
Social Media Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
Social Media Management Necessity to pay attention to content production in social media management [Volume 2, Issue 6, 2021, Pages 243-255]
Social Media Marketing Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Social Network Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Social Network Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
Social Network Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
Social Network Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Social networks Organizational marketing strategies through social media [Volume 2, Issue 2, 2021, Pages 69-84]
Social networks An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
Social networks Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
Social networks Designing and explaining the smart marketing campaign model of startups in social networks [Volume 5, Issue 4, 2024, Pages 146-172]
Social norms Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products (case study: Pars Khodro Company) [(Articles in Press)]
Social response and Social presence theory Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Social Responsibility Investigating the perception of social responsibility and its effect on job satisfaction and organizational commitment [Volume 2, Issue 5, 2021, Pages 118-139]
Social Responsibility Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Social Security Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2020]
Social Security The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Social Support Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
Social Trust Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
SOLOMO Marketing A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Spatial planning Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Special talent Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Spiritual tourism marketing Presenting a model of the effectiveness of spiritual and religious tourism marketing in tourist visit intentions in the digital age with a meta-synthesis approach [(Articles in Press)]
Sports Marketing Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
Staff The Role of Agility in the Organization of Municipalities (Case Study of Fars Province Municipality) [Volume 2, Issue 6, 2021, Pages 187-196]
Staff The Role Of Employee Innovation In Improving Organizational Conditions (Case Study Of Fars Province Municipality) [Volume 2, Issue 1, 2021, Pages 1-11]
Staff drop An overview of the role of in-service training system on staff turnover Case study: Petrodaniel Company [Volume 2, Issue 2, 2021, Pages 57-68]
Stagnation Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
Statement of the second step of the Islamic Revolution Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution (headquarters) [Volume 5, Issue 3, 2024, Pages 391-428]
Stock Exchange Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
Stock price Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Stock Prices Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
Strategic agility based on innovation Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Strategic Alliance Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
Strategic Alliance Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Strategic Change The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Strategic flexibility Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Strategic Formulation The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Strategic Human Resource Management Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
Strategic Intent The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Strategic Management Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
Strategic Management Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
Strategic Management The future of fundraising research in the volleyball federation with a structural analysis approach Abstract [(Articles in Press)]
Strategic Model Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2025, Pages 295-314]
Strategic planning Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Strategic thinking Investigating the Impact of Strategic Thinking and Organizational Change and Reducing Burnout [Volume 2, Issue 5, 2021, Pages 92-117]
Strategic variables Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Strategy Investigating the role of adjustment strategies in companies affected by sanctions Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
Strategy A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
Strategy Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
Strategy Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
Structural Equations Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
Structural Equations Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
Student Studying the Relationship Between Emotional Intelligence and Happiness of Students in Maragheh Faculty of Medical Sciences [Volume 4, Issue 4, 2023, Pages 428-439]
Students satisfication Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
Successful experience management The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
Success of Technology Transfer Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
Supply chain integration Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2025, Pages 136-154]
Supply Chain Management Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Supply Chain Management Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
Sustainability Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
Sustainable development goals The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
Sustainable Human Resource Management The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
Sustainable human resource productivity Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Sustainable production Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Sustainable Production Model Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
SWOT Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
Systematic Overview Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
Systematic review Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Systematic review From Birth to Decline of Heritage Brands: A Systematic Literature Review and Framework for Smart Revitalization [(Articles in Press)]
Systematic Trading Experience Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]

T

Talent Management Development Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
Targeted Advertising Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
Tea Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Technical analysis A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
Technical and engineering services Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Tehran Stock Exchange The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 6, 2021, Pages 53-68]
Tehran Stock Exchange The Impact of Corporate Governance on Financial Stability and Access to Financial Services in Banks Listed on the Tehran Stock Exchange [Volume 2, Issue 2, 2021, Pages 117-134]
Textile industry Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
The convenience of online shopping Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
Theme Analysis Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
Theme Analysis Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Tile and Ceramic Industry of Yazd Province Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
Time-based activity-based costing Identifying and ranking the barriers to using the pricing system on TD-ABC in the stone industry of Fars province [Volume 2, Issue 6, 2021, Pages 177-186]
Tipico Company Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
Tourism Impact of social media on the development of therapeutic tourism (Case Study: Isfahan City) [Volume 2, Issue 5, 2021, Pages 298-303]
Tourism Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
Tourism Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
Tourism Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
Tourism A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Tourism Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
Tourism Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Tourism Industry The Impact Of The Tourism Industry On E-Marketing [Volume 2, Issue 1, 2021, Pages 82-100]
Tourism Industry Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Tourism Industry Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
Trade policy-making system Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Trade shocks Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
Trust Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
Trust Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
Trust in energy label Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
Trust of Dealers Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
Trust the brand Investigating the effect of perceived taste, perceived quality and brand trust on the desire to buy with the role of flavor award converter (Case study: Good Father restaurants in North Tehran) [Volume 2, Issue 6, 2021, Pages 69-92]
Turning points A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]

U

UMCSENT Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Uncanny Valley Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Uncertainty Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
Uncertainty The future of fundraising research in the volleyball federation with a structural analysis approach Abstract [(Articles in Press)]
Understanding Brand Personality (Dimension of Activity) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
Unfair Terms Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
University image Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
University of Medical Sciences Studying the Relationship Between Emotional Intelligence and Happiness of Students in Maragheh Faculty of Medical Sciences [Volume 4, Issue 4, 2023, Pages 428-439]
Urban entrepreneurship Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2025, Pages 329-349]
Urban population Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
User Experience The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
User-generated content The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]

V

Validation Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
Validation Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
Validity of green advertising Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Valid Relationships with Consultant Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
Valid Relationships with Peer Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
Value Added Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
Value Co-Creation Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Value creation Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
Value creation Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
Value creation Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2025, Pages 237-257]
Video marketing Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
Virtual Customer Development, Corporate Banking, Bank Maskan &emsp Modeling Virtual Customer Development in Corporate Banking with an Interpretivist Approach [(Articles in Press)]
Virtual media Presenting a model for predicting the reaction of virtual media customers using artificial intelligence [Volume 7, Issue 1, 2026, Pages 242-265]
Virtual reality (VR) Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Visual Communication Analyzing the Role of Illustration Styles in Reducing Perceived Ambiguity in Complex Product Purchases [(Articles in Press)]

Journal of Intelligent Marketing Management

Keyword Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W