Aims and Scope

Journal of Intelligent Marketing Management (JIMM)

 

Aim and Scope

Journal of Intelligent Marketing Management (JIMM)  is a double blind peer reviewed journal with the aim of developing administration knowledge and also identifying the management problems in organizations and find solutions.The primary purpose of the JIMM is to publish scholarly research articles with a strong emphasis on AI-Management and AI-Marketing. The journal welcomes conceptual and original research papers describing mature works on Managerial Approaches in Business.

 

Major topics

The JIMM  welcomes researchers, scholars, resource persons and practitioners to come up with their ideas and new perspectives that can extend the existing body of knowledge of Business, Management, Marketing, Finance and Economic disciplines. The areas of interest include the following subjects, but are not limited to:

 

Strategic Marketing Intelligence

  • Analysis of the competitive environment and development and maintenance of sustainable competitive advantage using intelligent technologies (such as artificial intelligence algorithms)
  • Alignment of business strategic goals and programs using intelligent technologies
  • Portfolio planning and decision-making for business and commercial strategies using intelligent technologies
  • Strategic business evaluation and control and design and development of indicators for improving and developing strategic performance using intelligent technologies
  • Techniques for evaluating, improving, and managing performance based on business strategies using intelligent technologies
  • New and emerging strategic approaches using intelligent technologies
  • Use of artificial intelligence to increase the efficiency of business decision-making
  • Creating a platform for improving business management knowledge using AI

Intelligent Marketing in Customer Relationship Management (CRM) and Consumer Behavior

  • Analysis of consumer behavior and psychology and the purchase decision-making process using intelligent technologies
  • Design of pricing strategies and plans for products and services using intelligent technologies
  • Management of distribution channels, supply, and points of sale for products and services using intelligent technologies
  • Management of advertising, sales promotions, and integrated marketing communications using intelligent technologies
  • Management of product lines and packaging using intelligent technologies
  • Brand management using intelligent technologies
  • Personalization and automation in marketing
  • Integration of new technologies for customizing and optimizing customer experiences
  • Analysis of customer behavior using natural language processing algorithms, image processing, deep learning, etc.

Intelligent Marketing in Advertising and Marketing Communications

  • Application of data mining techniques in business intelligence (BI), marketing intelligence (MI), and customer intelligence (CI)
  • Application of analytical, modeling, and simulation techniques for marketing activities using intelligent technologies
  • Analysis of studies and case studies in the field of marketing using intelligent technologies
  • Use of AI for advertising, sales, and interaction with complex customers
  • Application of machine learning and natural language processing advances

Intelligent Marketing in Other Areas of Marketing

  • Application of intelligent technologies in the analysis of new consumer and industrial marketing theories and patterns
  • Application of intelligent technologies in the management of global and international marketing policies
  • Application of intelligent technologies in organizing, implementing, evaluating, and controlling marketing activities
  • Application of intelligent technologies in analyzing and developing marketing processes and market management
  • Application of intelligent technologies in managing sales and marketing personnel and personnel matters
  • Application of intelligent technologies in budgeting and financial matters of marketing activities
  • Application of intelligent technologies in developing service quality, customer satisfaction, and loyalty
  • Promotion of data-driven marketing
  • Analysis of new trends and examination of the success of intelligent marketing projects
  • Investigation of the effects of business intelligence and its application in successful business marketing
  • Conclusion
  • Intelligent marketing is the application of intelligent technologies to improve the effectiveness and efficiency of marketing activities. It can be used in a variety of areas, including customer relationship management, advertising and marketing communications, and other areas of marketing. Intelligent marketing can help businesses to:
  • Gain a better understanding of their customers
  • Develop more effective marketing strategies
  • Improve the efficiency of their marketing campaigns
  • Increase their return on investment (ROI)
  • As intelligent technologies continue to develop, intelligent marketing is becoming increasingly important. Businesses that adopt intelligent marketing are well-positioned to succeed in the competitive marketplace.