Social responsibility and organizational commitment in smart banking

In this research study, which was conducted in 1402 in the information technology department of the National Bank of Tehran, an attempt was made to explain and formulate a new phenomenon in the form of a causal model of organizational social responsibility, based on the decisive role of organizational commitment. Using the present approach, the researcher has searched for a correct and deep understanding of the related concepts, while the case study includes providing a sample of 200 employees in the relevant unit, who were selected through available sampling method. The precise design of measurement tools includes questionnaires specialized, including the questionnaire of professional ethics of innovative management by Karam Dokht (2010), organizational performance indicators extracted from the Achio model, by Rahmani and Rajab Dari (2015), the social responsibility scale by Gio Hyomin and Chris Ryan (2011), the organizational culture tool from Denison (2000) and the structure of organizational commitment was compiled by Mir and Allen (1997). The skillful use of IBM AMOS software version 24 in data analysis can indicate the accuracy and complexity of the statistical analysis of this research. The findings of the model fit confirmed the hypothesis that organizational commitment affects social responsibility and placed this relationship at a significant level with a P value of 0.003. In addition, it was found that the variables of organizational culture, organizational performance and management ethics also have significant effects on social responsibility, which is also confirmed with a valuable P value of 0.001. These data decisively express the importance of organizational commitment in strengthening the principles and values related to social responsibility among employees. In addition, the obtained results indicate that an effective organizational culture acts as a supportive platform for increasing organizational performance and creating a context for ethical behavior among managers. Research hypotheses and models were prepared using advanced structural equation modeling methods, where Path analysis and direct and indirect effects between variables were explored. This approach has described the dialectic between organizational commitment and the components affecting organizational social responsibility in a scientific and practical way and revealed meaningful links between them.

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