Journal of Intelligent Marketing Management

Volume & Issue: Volume 5, Issue 1 - Serial Number 23, Spring 2024

Number of Articles: 16

Editor-in-Chief Lecture

Smart marketing using Chat-GPT

Pages 1-9

JABM.3.2.15564.35858652.456946

Mohammad Amin Torabi, Ezatollah Abbasian, Seyyed Mohammad Sadeq Milani

Excerpt from doctoral thesis

Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation

Pages 10-44

JABM.3.2.15564.351256.3253456

Hadi Shabani, Mohammad Reza Hamidizadeh, Hossein VazifehDoost

The scientific research paper

Social responsibility and organizational commitment in smart banking

Pages 45-65

JABM.3.2.15564.3515434.64565

hajieh rajabi farjad

Excerpt from master's thesis

The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers

Pages 66-104

JABM.3.2.15564.3588787.574854

Seyyed Reza Jalalzadeh, Abbas Ali Haji Karimi Sari, Mahdiye shirani

The scientific research paper

Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence

Pages 105-129

JABM.3.2.15564.351256.3543.45

امیرمهدی صفی نیا, mehran ghavami

Excerpt from doctoral thesis

Investigating the impact of customers' internet hostility on smart businesses

Pages 130-147

JABM.3.2.15564.545343.45643

aliasghar poorteymoor, soheila zarinjoy alvar, Fereydoun Omidi

Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry

Pages 148-169

JABM.3.2.15564.351256.653453.54

Iman Akhbarati, fariz taherikia, seyed mehdi jalali

Examining the model of strategic perspectives of branding based on brand equity through structural equations technique

Pages 170-190

JABM.3.2.15564.35125656565014

Yahya Ashouri Nejad, mohammadali abdolvand, Mohsen Khounsiavash, Hamid Saeidi

Sales model through bloggers in social networks using the method of structural equations

Pages 191-231

JABM.3.2.15564.35125656565099

Sohrab Seifi, Majid Fani, Mehdi Roholamini

Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach

Pages 234-261

JABM.3.2.15564.350433

Seyedeh Mahsa Hosseini Aghozbani, Ali Reza Zakeri, Mahmood Ahmadi Sharif, Mehran Keshtkar Haranaki

Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization

Pages 262-295

JABM.3.2.15564.3147

Iraj Naderi, Abbas Babaei Nejad, Reza Zinalzadeh, Hamid Reza Molaee

Present a personality model of Iran's fast-moving consumer goods brand

Pages 296-333

JABM.3.2.15564.35125656565074

Ali Mohammadi, Ali Ghorbani, Mirza Hassan Hosseini, Ali Akbar Jowkar

The scientific research paper

Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala)

Pages 334-350

JABM.3.2.15564.35125656565083

Ebrahim Pour Najaf

Excerpt from doctoral thesis

Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry

Pages 351-373

jnabm.3.2.11235564.35887879073893

Hamid Reza Bahador, Vahid MakiZadeh, Hosein Mansouri

The scientific research paper

Investigating the effect of management accounting growth indicator techniques in reducing adverse environmental impacts resulting from corporate activities

Pages 374-394

JABM.3.2.15564.35125656565021

Hossein kamrani

Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city.

Pages 395-417

JABM.3.2.15564.359977767868

Mehdi Habibian, Saeid Giveh Chi

Excerpt from doctoral thesis

Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing

Pages 418-449

JABM.3.2.15564.35997452174

Nazila Sicheh li, Hakimeh Niki Esfahlan, Hossein Gharehbiglo

Journal of Intelligent Marketing Management

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