Journal of Intelligent Marketing Management

Volume & Issue: Volume 5, Issue 4 - Serial Number 26, Autumn 2024

Number of Articles: 21

Editor-in-Chief Lecture

Self-learning systems in marketing: the impact of reinforcement learning on customer experience

Pages 1-10

JABM.3.2.15564.3599777454

Seyyed Mohammad Sadeq Milani, Ezatollah Abbasian

The scientific research paper

Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain

Pages 11-23

JABM.3.2.15564.3599778595842558

Mohammad Amin Torabi, Najmeh Jalalian, Amir Hassan Shahsavand

Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent

Pages 24-45

JABM.3.2.15564.3599777561465

Hossein Hajibabaei

Excerpt from master's thesis

Determining Commodity Price in Sales Software based on Neural Network Learning

Pages 46-76

JABM.3.2.15564.351256.3257556545

soheila karbasi, fatemeh Soleymani Ziarat

Excerpt from doctoral thesis

The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing

Pages 77-97

JABM.3.2.15564.35887879085849695

Leila Heidari, Najaf Aghaei, Hossein Akbari Yazdi

The scientific research paper

Customer service recovery strategies for service failures on self-service platforms

Pages 98-117

JABM.3.2.15564.351256.325784584

Masoumeh Hosseinzadeh Shahri, Parisa Mansouri Nazargholi, Maedeh Ghasemi

Excerpt from doctoral thesis

A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique

Pages 118-145

JABM.3.2.15564.35997779559

Meysam Bayat, Elham Fazeli Veisari, Mohammad javad Taghipouryan

Designing and explaining the smart marketing campaign model of startups in social networks

Pages 146-172

JABM.3.2.15564.358878790895959454

Mohammad Mahmoudi Maymand, mona falsafi fard, Mousa khademi, Mirza hassan Hosseini

Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry

Pages 173-209

JABM.3.2.15564.351256.325741568

Babak Heidari, Mohammadreza Shahriari, Kambiz Jalali Farahani, Hasan Farsijani

Designing and testing a structural model of sustainable competitive advantage in manufacturing companies (Case study: Manufacturing companies in Ahvaz industrial towns)

Pages 210-236

JABM.3.2.15564.351256.69.5047748388

Nader Ghasemi, Farzad Karimi, Hasan Ghorbani Dinani

Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions

Pages 237-255

JABM.3.2.15564.351253.23274757

Nima Jalali Zadeh, Karim Hamdi, Farhad HoseinZadeh Lotfi

The scientific research paper

Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management

Pages 256-276

JABM.3.2.15564.35125656565097

Abbas Ashrafnezhad, Mohammad Faryabi

Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption

Pages 277-289

JABM.3.2.15564.3584353454486425

Fatemeh Haji Mohammad Sadegh Chitsaz, Mehdi Hadavand, Shahin Esmaeil Pour Fadakar

Excerpt from doctoral thesis

Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics

Pages 290-320

JABM.3.2.15564.351256504741110

Behnaz Dehrouye, Abolfazl Danaei, Seyed Mohammad Zargar

The scientific research paper

Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence)

Pages 321-340

JABM.3.2.15564.35125656565048

Maryam Bashiri, Hasan Fallah Ahmad Chali, Seyyed Mohammad Hosseini

Excerpt from doctoral thesis

Presenting an entrepreneurial marketing model in the banking industry with a value creation approach (case study of Tose Tawon Bank)

Pages 341-380

JABM.3.2.15564.351256.3257549549

Ali Javid, Maryam Taghvaei, Mahsa Gholamhosseinzadeh

Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province

Pages 381-402

JABM.3.2.15564.54098

Fahimeh Norouzi Abatari, Rahmat ali Saberi Haghayegh, Alireza farokhbakht fumani

Tax collection based on tax justice with an e-government approach

Pages 403-423

JABM.3.2.15564.350777

Vahid Abrishami, Mandan Momeni, Vahid Araee, Mohammad Reza Rabiei Mandejin

The scientific research paper

Psychological Analysis of Impulse Buying through Emotion Mining

Pages 424-439

JABM.3.2.15564.35125656565035

Seyed Mohammad Sadegh Milani Hoseini, Niloufar Baghdadi

Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks

Pages 440-461

JABM.3.2.15564.35125656565120

Yousef Mohammadkarimi, foad Kouhzadi, Ali Shokri

Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies

Pages 462-475

JABM.3.2.15564.35125656565012

Hassan Jond, Moahammad Reza Sanaei, Alireza Tamjid Yamechlo

Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System

Pages 476-511

JABM.3.2.15564.35125656565013

Seyyed Mohammad Sadeq Milani, Ezatollah Abbasian, Ebrahim Nasiroleslami

Journal of Intelligent Marketing Management

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