Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Designing and testing a structural model of sustainable competitive advantage in manufacturing companies (Case study: Manufacturing companies in Ahvaz industrial towns)

Document Type : Excerpt from doctoral thesis

Authors
Nader Ghasemi 1
Farzad Karimi 2
Hasan Ghorbani Dinani 3
1 Ph.D student of Business Management, Department of Management, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran.
2 Associate Professor of International Economics, Department of Management, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran (Corresponding Author).
3 Assistant Professor, Department of Management, Mobarakeh Branch, Islamic Azad University, Mobarakeh, Iran.
JABM.3.2.15564.351256.69.5047748388
Abstract
In the highly competitive world of today's business and considering the importance of creating a sustainable competitive advantage, the purpose of this research is to design and test a structural model of sustainable competitive advantage in manufacturing companies located in the industrial towns of Ahvaz. The research method was of a mixed type (qualitative and quantitative) and library-field data collection. The statistical population in the qualitative part was 34 experts in the related industry, and the statistical population in the quantitative part included managers of active manufacturing companies located in the industrial towns of Ahvaz, 325 of which 176 people were selected as a statistical sample. Sampling was used in the qualitative part by snowball method and in the quantitative part by available sampling method. The tool of data collection was a researcher-made questionnaire, whose face validity was confirmed by experts and its construct validity was confirmed with the help of statistical methods. The reliability of the questionnaire was checked by Cronbach's alpha. The data were analyzed using spss, lisrel and smart-pls software (the period of data collection and research information was 1401). Finally, the research findings of the Delphi technique showed that five variables of dynamic capabilities, resource-oriented capabilities, tangible assets, intangible assets and value chain have an effect on creating a sustainable competitive advantage. Also, the results showed that the studied manufacturing companies are not in a favorable situation according to the identified indicators.
Keywords
sustainable competitive advantage
dynamic capabilities
resource-oriented capabilities
tangible assets
intangible assets
value chain

Subjects

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Journal of Intelligent Marketing Management
Volume 5, Issue 4 - Serial Number 26
Autumn 2024
Pages 210-236

  • Receive Date 28 April 2024
  • Revise Date 20 September 2024
  • Accept Date 20 September 2024