Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies

Document Type : The scientific research paper

Authors
Hassan Jond 1
Moahammad Reza Sanaei 1
Alireza Tamjid Yamechlo 2
1 Department of Information Technology Management, Faculty of Management, Islamic Azad University, Qazvin, Iran.
2 Department of Information Technology, Faculty of Management, Islamic Azad University, parand, Iran.
JABM.3.2.15564.35125656565012
Abstract
Objective: The present study was conducted with the aim of designing and testing a model for developing co-competitive strategies in the information technology sector of telecommunications companies. Given the complexity of the competitive environment and the necessity of combining competition and cooperation to achieve sustainable advantage, this study identifies the key driving factors and consequences of establishing this strategy.
Method: This research was conducted with a mixed approach (qualitative-quantitative). In the qualitative stage, using thematic analysis, eight key driving factors for co-competition were identified through interviews with industry experts and key event analysis. In the quantitative stage, a conceptual model based on qualitative findings was designed and tested on questionnaire data using the structural equation modeling (SEM) technique and SmartPLS software.
Findings: The results of quantitative analysis showed that the research model has a good fit. Internal factors (including infrastructure sharing, accelerating market entry, access to new technologies, and risk reduction) and external factors (including regulatory challenges and attracting government support) have a positive and significant impact on the formation of co-competitive strategies. Also, co-competitive strategy directly leads to the creation of competitive advantage and market development. The findings indicated a strong explanatory power of the model (R²=0.648) for the co-competitive variable and confirmed all research hypotheses.
Conclusion: Co-competitive strategy in the information and telecommunications technology sector is a necessary and effective strategy for facing dynamic environmental challenges and high capital expenditure. The success of this strategy requires simultaneous attention to the internal drivers of the organization and the opportunities/threats of the institutional environment. The results of this study provide an operational framework for industry managers and theoretical insight for researchers.
Keywords
Co-competitiveness
information technology
telecommunications companies
structural equation modeling
thematic analysis

Subjects

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Journal of Intelligent Marketing Management
Volume 5, Issue 4 - Serial Number 26
Autumn 2024
Pages 462-475

  • Receive Date 22 November 2024
  • Revise Date 15 December 2024
  • Accept Date 30 December 2024