Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach

Roudbari Moonji, Zeynab; Kia Kojouri, Davood; Hajiaghajani, Azam; Sehhat, Saeed

doi:JABM.3.2.15564.35125656565214

Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach

Document Type : The scientific research paper

Authors

Zeynab Roudbari Moonji ¹

Davood Kia Kojouri ²

Azam Hajiaghajani ¹

Saeed Sehhat ³

¹ Department of management, Cha.C., Islamic Azad university, Chalus, Iran.

² Department of public Administration, Cha.C., Islamic Azad university, Chalus, Iran.

³ Associate Professor, Department of Business Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran.

JABM.3.2.15564.35125656565214

Abstract

Organizational Citizenship Behaviors (OCBs) are voluntary actions that go beyond employees' formal duties and play a significant role in enhancing organizational performance and productivity. However, recent studies have highlighted that these behaviors can also have undesirable dark aspects, such as job burnout, stress, role conflict, and impression management behaviors, which can particularly have significant negative impacts on employees and organizations in the complex insurance industry. This study aims to design a model for preventing the dark side of OCBs in the Iranian insurance industry using the thematic analysis technique. Data were collected through semi-structured questionnaires and interviews with 10 insurance industry experts (selected based on criteria such as a minimum of 10 years of experience, managerial background, and published research). The final model was screened and validated using the Delphi technique in three rounds. The data were analyzed with MAXQDA software and categorized into four levels—organizational, job, socio-environmental, and individual—resulting in four main themes, 13 primary themes, and 75 sub-themes. Proposed strategies include promoting transparency and organizational justice, adopting transformational leadership styles, leveraging innovative technologies such as ethical artificial intelligence, developing human resources, fostering a collaborative culture, and managing individual stress. The findings indicate that these strategies, by emphasizing the balance between individual and organizational values, can prevent opportunistic and impression management behaviors, thereby contributing to improved organizational performance in the insurance industry.

Keywords

Organizational Citizenship Behavior

Dark Side of Organizational Citizenship Behavior

Insurance Industry

Thematic Analysis

Organizational Transparency

Impression Management Behavior

Mixed Method

Subjects

Strategic

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