Journal of Intelligent Marketing Management

Volume & Issue: Volume 6, Issue 2 - Serial Number 28, Summer 2025

Number of Articles: 20

Editor-in-Chief Lecture

Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality

Pages 1-10

JABM.3.2.15564.35125656565041

Mohammad Amin Torabi, Seyyed Mohammad Sadeq Milani, Ezatollah Abbasian

The scientific research paper

Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks

Pages 11-29

JABM.3.2.15564.351256565651979

Negar Ghaem Maghami, Mohammad Reza Sanae, Ahmad Rah Chamani

Excerpt from doctoral thesis

Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis

Pages 30-64

JABM.3.2.15564.351256.3257748545

Manouchehr Ansari, Mohammadreza Hosseini, Aydin Salamzadeh, Seyyed Pendar Toufighi

Excerpt from master's thesis

Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz

Pages 65-87

JABM.3.2.15564.351256.32512547

Mohammad Reza Kousheshi, Leila Farvizi, Kousar Asadi

The scientific research paper

The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement

Pages 88-114

JABM.3.2.15564.351256.32579459596

Hamid reza Talaie, Soamyeh Ahmadzadeh, Shahab Bayatzadeh

Excerpt from master's thesis

The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users)

Pages 115-137

JABM.3.2.15564.351256.32575859596

Arefeh Attari, Sona Bairamzadeh, Seyyed Reza Jalalzadeh

The scientific research paper

Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach

Pages 138-170

JABM.3.2.15564.351253.232776579

Mina Montakhab Madani, Yalda Rahmati Ghofrani, Shahrokh Yousefzadeh Chabook, Rahmat Ali Saberi Haghayegh

Excerpt from doctoral thesis

The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience: Identifying Knowledge Structure and Future Trends

Pages 171-205

JABM.3.2.15564.350878.36792

Amir Khanlari, Reza Abdolhoseini

Excerpt from master's thesis

Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences

Pages 206-229

JABM.3.2.15564.351256.32576595

Amirhossein Abdolalipour, Samira Babrdel

Excerpt from doctoral thesis

Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology

Pages 230-245

JABM.3.2.15564.351256.32578545

Zahra Ghareh Daghi, Ahmad Askari, Farzad Asayesh

The scientific research paper

Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition

Pages 246-287

JABM.3.2.15564.3500056.32574

Soroush Beglari, Homa Doroudi

Excerpt from doctoral thesis

Impact of Smart Marketing on the Tourism Industry in Iran

Pages 288-302

JABM.3.2.15564.351256.3257165419

Fatemeh Ahmadi, Ahmad Askari, Alireza Rosta

Excerpt from master's thesis

The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank)

Pages 303-325

JABM.3.2.15564.351256.32574515

Mohammad Hasan Bahmanirad, Mahdi Ebrahimi

The scientific research paper

Identifying and prioritizing the political components of cultural policy-making in Iraq

Pages 326-347

JABM.3.2.15564.35125656565197

Ziad Mohammad Saeed Hossein Al-Saadoun, Enayatollah Aghaei, Mohammad Shahab Ahmad Al-Delfi, Mohsen Shariati Kamalabadi

The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies

Pages 348-365

JABM.3.2.15564.35125656565088

Morteza Alipour Arjestan, Mahmood Ahmadi Sharif, Mohammad Reza Ghorbanian

Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach

Pages 366-390

JABM.3.2.15564.35125656565214

Zeynab Roudbari Moonji, Davood Kia Kojouri, Azam Hajiaghajani, Saeed Sehhat

Excerpt from doctoral thesis

Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach

Pages 391-409

JABM.3.2.15564.35124748.36417

Ehsan Abdul Hamid Al-Zidawi, Seyed Rasool Aghadavood (Corresponding author), Saadoun Hamoudjtheer, Saeed Sharifi

The scientific research paper

Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity

Pages 410-432

JABM.3.2.15564.350878.36790

Niloufar Baghdadi, Seyed Mohammad Sadegh Milani Hoseini

Introducing an intuitive marketing model in the detergent industry

Pages 433-479

JABM.3.2.15564.350878.36779

Morteza Jafari Zare, Mahmoud Ahmadi Sharif, Sina Nematizadeh

Excerpt from doctoral thesis

The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran

Pages 480-506

JABM.3.2.15564.351253.2327765798484

Ebrahim Hadian, Sima Shaygan Mehr, Parviz Rostamzadeh, Zahra Dehghan Shabani

A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza

Pages 507-516

JABM.3.2.15564.351253.2327765798511

Mohsen Aghazadeh, Mohammad Ali Mahdavirad, shadi nafisi

Journal of Intelligent Marketing Management

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