Impact of Conducting and Ordering on Customer quality and customer loyalty with customer satisfaction adjustment (Case Study: South Pars Fourth Gas Reserve Operation Unit)

Document Type : Excerpt from master's thesis

Authors

1 (Author) Masters, Industrial Management, Production Grade, Yazd Azad University, Faculty of Economics and Management, Yazd, Iran

2 Teacher of Industrial Management, Department of Industrial Management, Faculty of Management of Qom State University of Iran

3 MSc, Business Management -Market, Malayer Unit, Islamic Azad University, Malayer

4 Bachelor of Laboratory Science, Bushehr Branch, Bushehr University of Medical Sciences, Bushehr, Iran

Abstract

A standardized custom-based custom can be described as quality adaptation to expected services. The purpose of this study is to measure the impact of standardization and ordering on the quality of service (technical-application) and customer loyalty with the role of customer satisfaction of the unit of interest. Gas reserves are the fourth South Pars refinery. The results of PLS ​​Smart 3 software show that standardization has a significant impact on technical quality and applied quality, but ordering has no significant impact on technical quality and applied quality, applied quality and technical quality have a significant impact on customer loyalty, as well as Application quality has no significant impact on customer loyalty through customer satisfaction variable, but technical quality has a significant impact on customer loyalty variable customer satisfaction. It can enhance the flexibility and guidance of one of the companies, and the standardization, the power of the resistance and dynamic economy, is capable of being able to do so, and so on.

Keywords

Journal of Intelligent Marketing Management
Volume 2, Issue 6 - Serial Number 12
January and February 2022
Pages 143-163

Files

History

  • Receive Date: 29 July 2022
  • Accept Date: 29 July 2022

Share

How to cite

Statistics