1
Assistant Professor, Faculty of Management, Payame Noor University, Aleshtar, Iran
2
Department of Business Education Management, Faculty of Management, Payame Noor University, Aleshtar Branch, Lorestan, Iran
Abstract
The widespread influence of digital technologies in the daily lives of human beings has led to widespread changes in people's lifestyles and business models today. The purpose of this study is to investigate the role of storytelling in digital marketing. It deals with digital marketing and storytelling as well as storytelling and then describes its dimensions. The method of data collection has been review and library. This research is applied and descriptive in terms of purpose and nature. The results of this study indicate that storytelling as a method can play an effective role in digital marketing..
