Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing

Valimohammadi, Majid; Eskandari Nezhad, Alireza

doi:JABM.3.2.15564.351256.665486

Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing

Document Type : The scientific research paper

Authors

Majid Valimohammadi ¹

alireza eskandari nezhad ²

¹ PhD in Business Administration, Islamic Azad University, Tehran, Iran

² Master of Sociology, Faculty of Sociology, University of Tehran, Tehran, Iran

JABM.3.2.15564.351256.665486

Abstract

The methods of financing charitable organizations is one of the most important issues that is less addressed in Iran. Based on the self-selective unlimited online survey method, the present study measures the behaviors, attitudes and beliefs of the Iranian people about how to help charitable organizations, time intervals of providing aid, channels of familiarity with charitable activities and the amount of cash donations to charitable organizations. Based on the research findings, it can be claimed that the attitudes, behaviors and beliefs of the participants in this study are very close to the method of crowdfunding. In this way, organizations can receive small amounts of money from large numbers of people by setting up the right platforms. The findings of this online survey show that most of the participants have become acquainted with charities through social networks, they end up donating within a month, and most of them donate less than 50,000 Tomans, which confirms the effectiveness of the co-financing method in It is Iran. It seems that the move towards crowdfunding by charitable organizations in Iran can be effective in financing them according to the benevolent actions of the people.

Keywords

Collective financing

charity

charitable management

Subjects