Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products (case study: Pars Khodro Company)

Document Type : Excerpt from master's thesis

Authors
1 MSC.student, Department of Business/Strategic Management, Payam Noor University, Karaj .branch, Iran
2 MSC.student, Department of Business/Strategic Management, Payam Noor University, Karaj, .Iran
Abstract
The purpose of this research is to investigate the effect of forced and non-forced social influence, social norms and observation-based learning on impulsive buying behavior through the mediating variables of perceived lack and feeling of regret in Atka store in Hamadan city. This model has been tested by analyzing the survey responses collected from 274 employees and customers of Atka store with SPSS and Smart PLS. The results showed that the variables of perceived scarcity and feeling of regret have a positive and significant effect on impulsive buying behavior and the variables (non-forced social influence, social norms and observation-based learning) have a positive and significant effect on perceived scarcity. Also, perceived lack and feeling of regret have a mediating role on the relationship between variables (non-compulsory social influence, social norms and observation-based learning) and hasty buying behavior in Atka store in Hamedan city. Finally, the forced social influence variable did not have a positive and significant effect on the perceived lack, and the perceived lack and feeling of regret did not play a mediating role on the relationship between forced social influence and hasty buying behavior in Atka store in Hamadan city.
Keywords
Subjects

Adhikari, K., Panda, R.K., 2019. The role of consumer-brand engagement towards driving brand loyalty: mediating effect of relationship quality. J. Model. Manag. 14 (4), 987–1005
Alalwan, A.A., 2018. Investigating the impact of social media advertising features on customer purchase intention. Int. J. Inf. Manag. 42, 65–77.
Alalwan, A.A., 2020. Mobile food ordering apps: an empirical study of the factors affecting customer e-satisfaction and continued intention to reuse. Int. J. Inf. Manag. 50, 28–44.
Alalwan, A.A., Rana, N.P., Dwivedi, Y.K., Algharabat, R., 2017. Social media in marketing: a review and analysis of the existing literature. Telematics Inf. 34 (7), 1177–1190
Alalwan, A.A., Algharabat, R.S., Baabdullah, A.M., Rana, N.P., Raman, R., Dwivedi, R., Aljafari, A., 2019. Examining the impact of social commerce dimensions on customers’ value cocreation: the mediating effect of social trust. J. Consum. Behav. 18 (6), 431–446.
Arafat, S. Y., Kar, S. K., Marthoenis, M., Sharma, P., Apu, E. H., & Kabir, R. (2020). Psychological underpinning of panic buying during pandemic (COVID-19). Psychiatry research, 289, 113061.
Arafat SY, Yuen KF, Menon V, et al (2021). Panic buying in Bangladesh: an exploration of media reports. Front Psychiatry, 11:628393
Baker Qureshi, P.A., Murtaza, F., Kazi, A.G., 2019. The impact of social media on impulse buying behaviour in Hyderabad sindh Pakistan. International Journal of Entrepreneurial Research 2 (2), 8–12.
Bandura, A., 1997. Self-efficacy: the Exercise of Control. W H Freeman/Times Books/ Henry Holt & Co, New York, NY, US.
Brazell, E., 2020. People are still turning up outside supermarkets at 6am for panic buying. Available
Byun, S. E., & Sternquist, B. (2008). The antecedents of in-store hoarding: Measurement and application in the fast fashion retail environment. The International Review of Retail, Distribution and Consumer Research, 18(2), 133-147.
Chen Y, Rajabifard A, Sabri S, et al (2020). A discussion of irrational stockpiling behaviour during crisis. Journal of Safety Science and Resilience, 1 (1): 57-58Chua G, Yuen KF, Wang X, et al (2021). The Determinants of Panic Buying during COVID-19. Int J Environ Res Public Health, 18(6):3247.
Coombs, W. T. (2012). Ongoing crisis communication. Planning, managing and responding (3rd ed.). Los Angeles: Sage.
Dempsey, R.C., McAlaney, J., Bewick, B.M., 2018. A critical appraisal of the social norms approach as an interventional strategy for health-related behavior and attitude change. Front. Psychol. 9 (2180).
Erev, I., Plonsky, O., Roth, Y., 2020. Complacency, panic, and the value of gentle rule enforcement in addressing pandemics. Nature Human Behav. 4, 1095–1097.
Funk S, Gilad E, Watkins C, Jansen VAA. The spread of awareness and its impact onepidemic outbreaks. Proc Natl Acad Sci 2009.
Gong, X., Zhang Kem, Z.K., Chen, C., Cheung Christy, M.K., Lee Matthew, K.O., 2019. Antecedents and consequences of excessive online social gaming: a social learning perspective. Inf. Technol. People 33 (2), 657–688.
Gupta, S. (2013). The psychological effects of perceived scarcity on consumers’ buying behavior. Dissertations, Theses, and Student Research from the College of Business. 4, 1-131.
Gupta, S., & Gentry, J. W. (2019). ‘Should I Buy, Hoard, or Hide?’-Consumers’ responses to perceived scarcity. The international Review of Retail, Distribution and Consumer research.
Hausman, A., Johnston, W.J., 2010. The impact of coercive and non-coercive forms of influence on trust, commitment, and compliance in supply chains. Ind. Market. Manag. 39 (3), 519–526.
Hobbs JE (2020). Food supply chains during the COVID19 pandemic. CJAE, 68(2): 171-176.
Hornmoen, H., McInnes, C., 2018. Social media communication during disease outbreaks: findings and recommendations. In: Harald, H., Klas, B. (Eds.), Social Media Use in Crisis and Risk Communication. Emerald Publishing Limited, pp. 255–275
IResearchNet, 2020. Regret. IResearchNet.
Kaur, A., Malik, G., 2020. Understanding the psychology behind panic buying: a Grounded theory approach. Global Bus. Rev.,
Levi, D., 2013. Group Dynamics for Teams, fourth ed. SAGE Publications.
Lin, C.H. (2006). The influence of unawareness set and order effects in consumer regret. Journal of Business and Psychology, 21(2), pp. 293-311.
Mason, W.A., Conrey, F.R., Smith, E.R., 2007. Situating social influence processes: dynamic, multidirectional flows of influence within social networks. Pers. Soc. Psychol. Rev. 11 (3), 279–300.
Muqadas, F., Ilyas, M., Aslam, U., 2016. Antecedents of knowledge sharing and its impact on employees’ creativity and work performance. Pakistan business review 18 (3), 655–674.
Muqadas, F., Rehman, M., Aslam, U., Ur-Rahman, U.-., 2017. Exploring the challenges, trends and issues for knowledge sharing: a study on employees in public sector universities. VINE Journal of Information and Knowledge Management Systems 47 (1), 2–15
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., ... & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery, 78, 185-193.
Nuansoi, W., Suntiniyompukdee, A., & Tahlah, A. (2017). Rice production in rattaphum District, Songkhla Province, Thailand. International Journal of Business and Economic Affairs, 2(1), 18-30.
Paquet C, Coulombier D, Kaier R, Ciotti M. Epidemic intelligence: a new framework for strengthening disease surveillance in Europe. Euro Surveill 2006;11(12).
Parment, A., 2013. Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing. J. Retailing Consum. Serv. 20 (2), 189–199.
Pinki, R. (2014). Factors influencing consumer behavior. International. Journal of. Current Research and. Academy Review, 2(9), 52-61.
Pookulangara, S., Koesler, K., 2011. Cultural influence on consumers’ usage of social networks and its’ impact on online purchase intentions. J. Retailing Consum. Serv. 18 (4), 348–354
Qc, I. F. (2020). COVID-19: Fear, quackery, false representations and the law. International Journal of Law and Psychiatry, 72, 101611.
Salathé M, Bengtsson L, Bodnar TJ, Brewer DD, Brownstein JS, Buckee C, et al. Digital epidemiology. PLoS Comput Biol 2012;8(7):e1002616.
Sheu, J. B., & Kuo, H. T. (2020). Dual speculative hoarding: A wholesaler-retailer channel behavioral phenomenon behind potential natural hazard threats. International journal of disaster risk reduction, 44, 101430.
Smith, J., Louis, W., Schultz, P., 2011. Introduction: social influence in action. Group Process Intergroup Rela 14, 599–603.
Somasundaram, J., Diecidue, E., 2017. Regret theory and risk attitudes. J. Risk Uncertain. 55 (2), 147–175.
Singh J, Kumar P, Kar SK (2021). Predictors of Panic Buying. In: Arafat S.Y., Kumar Kar S., Kabir R. (eds) Panic Buying. SpringerBriefs In Psychology. Springer, Cham.
Tan, H., 2020. Rice Prices Surge to 7-year High as Coronavirus Sparks Stockpiling. CNBC. Tesar, J., 2020. How do social norms and expectations about others influence individual behavior? Found. Sci. 25 (1), 135–150.
Wesseler J (2020). Storage policies: Stockpiling versus immediate release. JAFIO, 18(1):1-9.
Wong, K.F.E., Kwong, J., 2007. The role of anticipated regret in escalation of commitment. J. Appl. Psychol. 92, 545–554.
Yoona, J., Narasimhan, R., Kima, M.K., 2018. Retailer’s sourcing strategy under consumer stockpiling in anticipation of supply disruptions. Int. J. Prod. Res. 56 (10), 3615–3635.
Yuen, K.F., Wang, X., Ma, F., Li, K.X., 2020a. The psychological causes of panic buying following a health crisis. Int. J. Environ. Res. Publ. Health 17 (10).

Articles in Press, Accepted Manuscript
Available Online from 29 December 2023

  • Receive Date 26 February 2023
  • Revise Date 04 April 2023
  • Accept Date 06 June 2023