Investigating the Effects of Environmental Innovation, Environmental Orientation and Supplier Cooperation on Company Performance (Case Study: Tehran Plant Disposable Tableware Manufacturing Companies)(Case study: Bank Mellat, West Tehran Branches

Document Type : Excerpt from master's thesis

Author

Master of Industrial Engineering, Payame Noor University, Tehran, Iran

Abstract

In today's complex, dynamic and highly variable environment, companies need to design and implement strategies that can help them improve their performance; Because in such a competitive environment, companies are able to survive that are not out of competition and adapt to changing and dynamic competitive market conditions. Therefore, the purpose of this study is to investigate the effects of environmental innovation, environmental orientation and supplier cooperation on company performance . Since the data were collected at a point in time, this research was conducted among cross-sectional research in a cross-sectional manner. The statistical population of the study is the employees of disposable tableware industries in Tehran, whose number is about 150 people. The sample size was obtained using the Cochran's formula at a 5% confidence level of 108 people.

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Journal of Intelligent Marketing Management
Volume 2, Issue 6 - Serial Number 12
January and February 2022
Pages 147-164

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History

  • Receive Date: 19 April 2022
  • Accept Date: 19 April 2022

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