This research is to investigate the effect of perceived internet interaction dimensions on users' continuous usage intention with the mediating roles of aesthetics, perceived attractiveness and consumer attitude. The research is descriptive and survey in terms of practical purpose and in terms of how to collect information. Research data has been collected through five-choice Likert questions included in the research questionnaire. In this research, in order to analyze the data obtained from the questionnaire, according to the statistical needs, SPSS.V24 statistical software and pls.V3 structural equation software were used in the form of descriptive and inferential statistics in the form of linear and multiple regression. The totality of this research is made up of the customers of Shahr Farsh, Tehran, whose number is insignificant. In order to calculate the required sample size for the research, using Cochran's formula for an unlimited population at a confidence level of 5%, it is equal to 384 people. The studied sample was collected by the available method. The research results show that the variables of perceived interaction on the intention of continuous use with the mediating role of intrinsic value and attitude (0.341), intrinsic value on the intention of continuous use with the mediating role of attitude (0.104), perceived interaction on intrinsic value (393) 0.0) Perceived personalization on aesthetics (0.334) Perceived personalization on perceived attractiveness (0.406) Perceived control on aesthetics (0.202) Perceived control on perceived attractiveness (0.167) ) Perceived responsiveness on aesthetics (0.123) Perceived responsiveness on perceived attractiveness (0.219) has a significant effect on the customers of Farsh city.