Abbasian, Ezatollah A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
Abbasian, Ezatollah Analysis of the effects of dividend payment, global financial crisis, internal and external financing on the sales growth of companies listed on the Tehran Stock Exchange [Volume 4, Issue 4, 2023, Pages 207-239]
Abbasian, Ezatollah Self-learning systems in marketing: the impact of reinforcement learning on customer experience [Volume 5, Issue 4, 2024, Pages 1-10]
Abbasian, Ezatollah A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Abbasian, Ezatollah Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Abbasian, Ezatollah AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2026, Pages 34-61]
Abbasian, Ezatollah Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research [Volume 6, Issue 4, 2026, Pages 1-10]
Abbasian, Ezatollah Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
Abbasian, Ezatollah Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Abbasian, Ezatollah Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
Abbasian Feridoni, Mohammad Mehdi Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
Abbasnejad, Tayebeh Identifying factors affecting CRM success in small and medium-sized companies [(Articles in Press)]
Abbas pour Azar, Siavash The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
Abdi Tekyeh, Kousar Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2026, Pages 212-236]
Abdolalipour, Amirhossein Fuzzy Modeling of the Effects of Green Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Abdolbaghi Ataabadi, Abdolmajid Empirical Analysis of the Efficient Market Hypothesis in the Iranian Capital Market: An Analysis of Behavioral Irregularities [Volume 7, Issue 1, 2026, Pages 475-500]
Abdolhoseini, Reza The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience:
Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Abdollahi, Mojtaba Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
Abdul Hamid Al-Zidawi, Ehsan Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
Abdul Hamid Al-Zidawi, Ehsan Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Abedi, Ehsan Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
Abedi, Ehsan Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Abousaeidi, Alireza Analyzing the Role of Illustration Styles in Reducing Perceived Ambiguity in Complex Product Purchases [(Articles in Press)]
Abrishami, Vahid Tax collection based on tax justice with an e-government approach [Volume 5, Issue 4, 2024, Pages 403-423]
Abu, Hosein Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Agha Davood, Sayyed Rasoul Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution (headquarters) [Volume 5, Issue 3, 2024, Pages 391-428]
Agha Davood, Sayyed Rasoul Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
Aghadavood (Corresponding author), Seyed Rasool Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Aghadavood (Corresponding author), Seyed Rasool Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Aghadavood (Corresponding author), Seyed Rasool Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Agha Davood(Corresponding author), Seyyed Rasool Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
Aghaei, Enayatollah Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Aghaei, mohammad Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Aghaei, Najaf The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
Aghasi, Saeid Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Aghasi, Saeid Empirical Analysis of the Efficient Market Hypothesis in the Iranian Capital Market: An Analysis of Behavioral Irregularities [Volume 7, Issue 1, 2026, Pages 475-500]
Aghazadeh, Mohsen A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Aghdam, Yaghoub Accounting professionalism in Iran with a Smart Marketing Approach [(Articles in Press)]
Ahadi serkani, Seyed Yousef Studying the economic growth pattern based on environmental management accounting index in the desert and Gulf regions of the country [Volume 4, Issue 4, 2023, Pages 348-369]
Ahmadi, Amir Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Ahmadi, Faegh Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
Ahmadi, Fatemeh Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Ahmadi, Mohammad Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Ahmadi Daniali, Arezo Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2026, Pages 373-390]
Ahmadi Esfahani, Arash Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
Ahmadi Esfahani, Arash Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
Ahmadi Sharif, Mahmood Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
Ahmadi Sharif, Mahmood Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
Ahmadi Sharif, Mahmood The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Ahmadi Sharif, Mahmoud Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Ahmadi Sharif, Mahmoud Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Ahmadi Sharif, Mahmoud Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2026, Pages 295-314]
Ahmadi Sharif, Mahmoud Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2026, Pages 373-390]
Ahmadi Sharif, Mahmoud Business Intelligence Model in International Marketing with the Approach of Specifying Implicit Knowledge [Volume 7, Issue 1, 2026, Pages 216-241]
Ahmady, Fatemeh Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies) [(Articles in Press)]
Ahmadzadeh, Soamyeh The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Ahmadzadeh, Soamyeh Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2026, Pages 136-154]
Akbari, Ahmadreza Investigating the effect of competitive intelligence on organizational performance with emphasis on the role of social-strategic intelligence in export-oriented companies in Tehran in 1399 [Volume 4, Issue 3, 2023]
Akbari, Hamid The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
Akbari, Morteza Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products
(case study: Pars Khodro Company) [Volume 1, Issue 4, 2020]
Akbari Mehrabad, Morteza Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Akbari Mehrabad, Morteza Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products
(case study: Pars Khodro Company) [(Articles in Press)]
Akbari Yazdi, Hossein The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
Akhavan Sarraf, Ahmad Reza Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
Akhavan Sarraf, Ahmad Reza Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
Akhbarati, Iman Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry [Volume 5, Issue 1, 2024, Pages 148-169]
Alaghehband, Hamid Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Alamdar, Zeynab Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Alavi, Seyyed Ahmad Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Albo Naiemi, Ebrahim Designing a relational marketing model in luxury brands [Volume 4, Issue 3, 2023, Pages 175-187]
Al-Delfi, Mohammad Shahab Ahmad Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Alipour Arjestan, Morteza Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
Alipour Arjestan, Morteza The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Alipour Darvishi, Zahra Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
Alipour Darvishi, Zahra Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Alipour Darvishi, Zahra Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Alizade Meshkani, Fataneh Designing a relational marketing model in luxury brands [Volume 4, Issue 3, 2023, Pages 175-187]
AllafJafari, Elnaz Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
Al-Saadoun, Ziad Mohammad Saeed Hossein Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Aly, Samad Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
Ameri Shahrabi, Mohsen Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Ameri Shahrabi, Mohsen Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Amini, Mohammad Taghi Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Aminirad, Mahdi Evaluating the Role of Business Cycles in the Impact of Marketing on Performance of Companies Listed on the Tehran Stock Exchange [(Articles in Press)]
Amirfarhood Bonab, Zahra Examining the moderating role of Artificial Intelligence in the effect of Marketing Analysis Capability on Sustainable Competitive Advantage in the Digital Era: evidence from the manufacturing industry [Volume 5, Issue 3, 2024, Pages 156-172]
Amiri, Gholamreza Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
Amirkabiri, Alireza Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
Amirkhani, Amirhossein The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
Amir Nejad, Ghanbar Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Amirnezhad, Ghanbar Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Andervazh, leila Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
Andervazh, leila Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
Aniseh, Mohammad Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2026, Pages 186-211]
Ansari, Hassan Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
Ansari, Manouchehr The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Ansari, Manouchehr Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Ansari, Manouchehr AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2026, Pages 34-61]
Anvari, Alireza Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Araee, Vahid Tax collection based on tax justice with an e-government approach [Volume 5, Issue 4, 2024, Pages 403-423]
Ardehali, Mohammadreza Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
Arghan, Abbas Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
Arjmand Sarvestani, Kayvan Identify And Explain The Relationship Between Profit Quality And Management Ability [Volume 2, Issue 4, 2021, Pages 75-85]
Arman, Aref Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Arya, Kiumars The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
Arya, Kiumars Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
Asadi, Abas The role of environmental dynamics modulator on the impact of municipal performance on e-government and knowledge management capabilities [Volume 4, Issue 4, 2023, Pages 144-163]
Asadi, Kousar Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Asayesh, Farzad Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Asayesh, Farzad Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Asayesh, Farzad Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2026, Pages 295-314]
Ashouri, Somayeh Presenting a green brand storytelling model in the food industry (Case Study: Sahar Hamedan Food Industries) [Volume 2, Issue 6, 2022, Pages 1-20]
Ashouri Nejad, Yahya Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
Ashrafi, Yekta Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Ashrafnezhad, Abbas Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
Askari, Ahmad Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Askari, Ahmad Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Askari, Ahmad Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Askari, Matin Consumer brand selection in social shopping sites [Volume 2, Issue 3, 2021, Pages 45-64]
Asl Roosta, Hamed Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Ataei, Mohammad Designing a Servant Behavior Model in Iranian Government Organizations with a Quantitative Approach and Fuzzy Dematic Analysis [Volume 7, Issue 1, 2026, Pages 352-384]
Atiyar, Elnaz Analyzing the communications structure of sponsors and investors and risky economic enterprises with knowledge-based companies with the approach of financial relations and investment resources [Volume 4, Issue 2, 2023, Pages 1-37]
Attari, Arefeh The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Azad, Gholamreza Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
AZADFADA, SHIVA The future of fundraising research in the volleyball federation with a structural analysis approach Abstract [(Articles in Press)]
Azadi, keyhan Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2026, Pages 350-372]
Azadi, keyhan Merger, monopoly, rotation or retention and professionalism in the audit market of Iran [Volume 4, Issue 4, 2023, Pages 261-286]
Azarnik, Ehsan Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Azizian, Omolbanin Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
B
Babaei Nejad, Abbas Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Babrdel, Samira Fuzzy Modeling of the Effects of Green Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Bafandeh Zendeh, Ali Reza Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
Baghbani, Elham Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Baghdadi, Niloufar Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Baghdadi, Niloufar Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
Bagheri, Afsaneh Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Bagheri, Aylar Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
Bagheri, Aylar The effect of smart marketing tools and racism on the brand equity of national brands and the desire to use them [Volume 3, Issue 4, 2022]
Bagheri, Mehdi Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
Bagheri, Pardis Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Bagheri, Seyyed Mohammad Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Bagheri, Seyyed Mohammad Presenting a model of the effectiveness of spiritual and religious tourism marketing in tourist visit intentions in the digital age with a meta-synthesis approach [(Articles in Press)]
Bagherian Kasegari, Bagher Investigating and establishing a customer relationship management system in creating a sustainable competitive advantage for construction companies in Qeshm [Volume 4, Issue 3, 2023]
Bagheri Garbollagh, Hooshmand Examining the moderating role of Artificial Intelligence in the effect of Marketing Analysis Capability on Sustainable Competitive Advantage in the Digital Era: evidence from the manufacturing industry [Volume 5, Issue 3, 2024, Pages 156-172]
Bahador, Hamid Reza Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
Bahador, Hamid Reza Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
Baharlou, Saeid Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Bahmanirad, Mohammad Hasan The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Bahraini, Reza Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2026, Pages 417-432]
Bahraini, Rouhollah Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
Bairamzadeh, Sona The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Bakhshandeh, Ghasem Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
Bakhshizadeh, Alireza Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Balaghi inalo, Somayeh The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2022, Pages 107-124]
Bandari Miandoab, Gita Studying the Relationship Between Emotional Intelligence and Happiness of Students in Maragheh Faculty of Medical Sciences [Volume 4, Issue 4, 2023, Pages 428-439]
Bandegi, Mohammad Sadegh The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Baouj Khoshamian, Emran Business cycle management based on performance improvement
(Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
Bararinokashti, Soghra Identifying and prioritizing reporting factors for the country's tax affairs organization [Volume 4, Issue 4, 2023, Pages 287-311]
Barbari, Mohammad Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2026, Pages 295-314]
Basereh, Mostafa A Study Of Neural Marketing With A Review Approach [Volume 2, Issue 2, 2021, Pages 10-27]
Bashiri, Maryam Strategies To Compensate For Moral Damage Caused By Media Terror
(Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
Bashokouh Ajirloo, Mohammad The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry [Volume 6, Issue 3, 2025, Pages 423-458]
Basiri, Mahdi The role of environmental dynamics modulator on the impact of municipal performance on e-government and knowledge management capabilities [Volume 4, Issue 4, 2023, Pages 144-163]
Bathaei, Seyed Farhad An Explanation of the Contextualist or Duty-Based Foundations of Ethical Commitment in the Principles and Performance of International smart business contracts [Volume 5, Issue 2, 2024, Pages 282-298]
Bayat, Meysam A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Bayatzadeh, Shahab The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Bazarganzadeh, Farshad Investigating the effect of competitive conditions and company ambiguity on capital market newcomers [Volume 2, Issue 1, 2021, Pages 44-61]
Bbabazadeh Baei, Naser Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
Beglari, Soroush Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
Bodaghi, Daruosh Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Bohli Bohl, Fatemeh Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Bromideh, Ali Akbar AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2026, Pages 34-61]
D
Dabdabeh, Mohammad Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Dadashi, mohammad Presenting a model of the effectiveness of spiritual and religious tourism marketing in tourist visit intentions in the digital age with a meta-synthesis approach [(Articles in Press)]
Danaei, Abolfazl Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
Daraei, Abdollah Presenting a model for predicting the reaction of virtual media customers using artificial intelligence [Volume 7, Issue 1, 2026, Pages 242-265]
Darvishi, Maryam Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Davoodi, Sayyed Mohammad Reza Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution (headquarters) [Volume 5, Issue 3, 2024, Pages 391-428]
Dehdashti Shahrokh, Zohreh Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Dehghan Shabani, Zahra The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Dehrouye, Behnaz Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
Derikvandi, Yasin Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
Doroudi, Homa Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
Doroudi, Homa Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
E
Ebrahimi, Delaram Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
Ebrahimi, Mahdi The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Ebrahimpour Azbari, Mostafa Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Ebrahimzadeh, Reza Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Eghbalyar, Adib The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
Elahi khorasani, Akbar Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
Emari, Hossein Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
Eshaghi Bandpey, Samaneh Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Eskandar, Fatemenh The role of environmental dynamics modulator on the impact of municipal performance on e-government and knowledge management capabilities [Volume 4, Issue 4, 2023, Pages 144-163]
Esmaeeli, Farshad Developing a model of online trust in e-banking emphasizing on increasing market share (Case Study : Kowsar Financial Credit Institute)
Abstract: [(Articles in Press)]
Esmaeil Pour Fadakar, Shahin Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
EstakhriFar, Narges Explain the role of basic Neuromarketing in e-marketing [Volume 4, Issue 4, 2023, Pages 98-121]
Etebarian, Akbar Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Etebarian Khorasgani, Akbar Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Eyni Mirhosseinlou, Ommolbanin Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Eyvazi Heshmat, Ali Asghar The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
Eyvazi Heshmat, Ali Asghar Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
Ezadi, Reyhaneh Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
F
Faeghi, Mostafa Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Faezi Razi, Farshad Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Falahati, Alireza Presenting a model combining brand theory and brand experience theory and their impact on customer experience using thematic analysis method [Volume 4, Issue 2, 2023, Pages 183-198]
Falahati, Alireza Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Fallah Ahmad Chali, Hasan Strategies To Compensate For Moral Damage Caused By Media Terror
(Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
Fani, Majid Designing the content marketing model of social networks among housewives of social security organization using foundation data technique [Volume 4, Issue 3, 2023]
Fani, Majid Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Fani, Majid Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
Fani, Majid Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Fani, Majid The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2026, Pages 315-328]
Farahani, Maryam Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Faregh, Seyed Ali Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Farjam, Saeid Digital deployment model with control over AI structures [Volume 6, Issue 4, 2026, Pages 391-416]
Farsijani, Hasan Structuring the world-class after-sales service quality model in Iran's automobile industry with the Grand Theory approach. [Volume 5, Issue 2, 2024, Pages 101-131]
Farsijani, Hasan Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
Farvardinpour, Abbas Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
Farvizi, Leila Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Farvizi, Leila Tendency to Use Artificial Intelligence Based on Innovative Resources: The Moderating Role of Organizational Digital Culture, Environmental Instability, and the “Not-Invented-Here” Syndrome [(Articles in Press)]
Faryabi, Mohammad Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
FarzaniFar, Nafiseh Investigating the effect of celebrities on trustworthiness, brand attitude and jealousy with the mediating role of social presence (Case study: Novin Charm, Tehran) [Volume 2, Issue 6, 2022, Pages 50-70]
Fathollahi, nadia Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2021, Pages 110-118]
Fathollahzadeh Ramezani, parisa Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2021, Pages 15-35]
Fazeli, Amir Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
Fazeli Veisari, Elham A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Feizi Zengir, Mohammad Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Furqani, Mohammad Hossein The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
G
Ganji kho, Mohsen Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Ghaderi, Maroof Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Ghaemi, Siamak Modeling Virtual Customer Development in Corporate Banking with an Interpretivist Approach [(Articles in Press)]
Ghaem Maghami, Negar Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Ghafari Ashtiani, Peyman Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Ghafouri, Massoud The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
Ghamkhari, Seyedeh Faezeh Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
Ghamkhari, Seyedeh Faezeh Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
Ghamkhari, seyedeh maasoumeh Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2021, Pages 15-35]
Ghamkhari, seyedeh maasoumeh Investigating the Impact of Perceived Security on Electronic Trust and Operational Intention with the Mediating Role of Usage Attitude and Behavioral Intention) [Volume 2, Issue 6, 2022, Pages 21-36]
Ghamkhari, seyedeh maasoumeh Investigating the Effect of Sales Marketing Flexibility on Sales Marketing Results with Models of Environmental Dynamics and Speed of Flexibility (Case Study: Ghasem Hamedan Food Distribution) [Volume 2, Issue 6, 2022, Pages 37-52]
Ghamkhari, seyedeh maasoumeh Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
Ghamkhari, seyedeh maasoumeh Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
Ghamkhari, seyedeh maasoumeh Investigating the effect of perceived internet interaction dimensions on users' continuous use intention with the mediating roles of aesthetics, perceived attractiveness and consumer attitude(case of study: the augmented reality of Farsh city) [Volume 2, Issue 4, 2021, Pages 30-65]
Ghamkhari, seyedeh maasoumeh Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
Ghamkhari, seyedeh masoumeh Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
Ghamkhari, Seyedeh Masoumeh Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
Ghanbary, Mehrdad A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
Ghanimati, Hasan Designing a Smart Land Use Evaluation Model in the Textile Industry [Volume 5, Issue 2, 2024, Pages 366-392]
Ghanimati, Hasan Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Gharehbiglo, Hossein Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
Ghareh Daghi, Zahra Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Gharib Navaz, Nader Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Gharib Navaz, Nader Business Intelligence Model in International Marketing with the Approach of Specifying Implicit Knowledge [Volume 7, Issue 1, 2026, Pages 216-241]
Ghasemi, Maedeh Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Ghasemi, Mohsen Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
Ghasemi, Nader Designing and testing a structural model of sustainable competitive advantage in manufacturing companies (Case study: Manufacturing companies in Ahvaz industrial towns) [Volume 5, Issue 4, 2024, Pages 210-236]
Ghasemi, Seyd Ahmad Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Ghasemi, Seyed Aref Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
Ghasemi Ahd, Vahid An Explanation of the Contextualist or Duty-Based Foundations of Ethical Commitment in the Principles and Performance of International smart business contracts [Volume 5, Issue 2, 2024, Pages 282-298]
Ghasemian sahebi, Ali Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Ghasemi Pirbalooti, Anahita Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2026, Pages 136-154]
Ghasem Zadeh oghiani, Anna Studying the economic growth pattern based on environmental management accounting index in the desert and Gulf regions of the country [Volume 4, Issue 4, 2023, Pages 348-369]
Ghazi Kelahroodi, Mohammad Ali Providing solutions to explain smart marketing culture using qualitative content analysis method [Volume 4, Issue 3, 2023, Pages 156-174]
Gheitani, Alborz Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Gholamhosseinzadeh, Mahsa Presenting an entrepreneurial marketing model in the banking industry with a value creation approach (case study of Tose Tawon Bank) [Volume 5, Issue 4, 2024, Pages 341-380]
Gholami, Hassan Study the role of storytelling in digital marketing [Volume 2, Issue 2, 2021, Pages 38-49]
Gholami, Mahmoud Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2026, Pages 417-432]
Gholipour, vahid Measuring the impact of professional creativity and organizational spirituality on increasing employee loyalty and organizational vitality [Volume 2, Issue 5, 2021, Pages 71-91]
Gholipour, vahid Gain a competitive advantage; A new indicator in the effective establishment of e-commerce [Volume 2, Issue 5, 2021, Pages 156-178]
Gholipour, vahid The role of knowledge management strategies on organizational learning, organizational innovation and knowledge sharing in the organization [Volume 2, Issue 5, 2021, Pages 179-199]
Gholipour, vahid The importance of sustainable human resource management to achieve sustainable development goals and objectives [Volume 2, Issue 5, 2021, Pages 200-216]
Gholipour, vahid Measuring the Impact of Organizational Excellence on Improving Employees' Job Motivation and Its Impact on Organizational Efficiency [Volume 2, Issue 5, 2021, Pages 217-234]
Gholipour Fereydoni, Shahrbano Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Gholizadeh, Mohammad Hasan Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Gholizadeh Eratbeni, Mehdi Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions
(Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
Ghorbani, Ali Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Ghorbani, Fatemeh Designing a smart marketing model in the development of the clothing industry [Volume 6, Issue 3, 2025, Pages 95-119]
Ghorbanian, Mohammad Reza Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
Ghorbanian, Mohammad Reza The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Ghorbani Dinani, Hasan Designing and testing a structural model of sustainable competitive advantage in manufacturing companies (Case study: Manufacturing companies in Ahvaz industrial towns) [Volume 5, Issue 4, 2024, Pages 210-236]
Giveh chi, Saeid Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
Giveh Chi, Saeid Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city. [Volume 5, Issue 1, 2024, Pages 395-417]
Golbaz, Farokh Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Goodarzi, Ali Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
H
Habibian, Mehdi Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city. [Volume 5, Issue 1, 2024, Pages 395-417]
Habibian, Mehdi Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
Hadavand, Mehdi Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
Hadian, Ebrahim The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Hadi Peykani, Mehraban Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Haghighinasab, Manijeh Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2026, Pages 155-185]
Hajiaghajani, Azam Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Hajiaghajani, Azam Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Hajialiakbari,, Firoozeh Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Hajibabaei, Hossein Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Hajibabaei, Hossein Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2026, Pages 212-236]
Hajiha, Ali Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Hajiha, َAli Developing a Framework of Iranian Customers' Buying Behavior in the Luxury Residential Apartment Market of Dubai Using an Insight-Driven Smart Marketing Approach [(Articles in Press)]
Hajikarimi, Babak "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Haji Karimi Sari, Abbas Ali The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Haji Mohammad Sadegh Chitsaz, Fatemeh Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
Hamdi, Karim Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
Hamdi, Karim Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Hamedi, Orkideh Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
Hamedi, Orkideh Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
Hamedi, Orkideh Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Hamidizadeh, Mohammad Reza Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation [Volume 5, Issue 1, 2024, Pages 10-44]
Hamidizadeh, Mohammad Reza Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
HAMIDVAND, AMIN An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 22-44]
HAMIDVAND, AMIN Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
Hamoudjtheer, Saadoun Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Hamoudjtheer, Saadoun Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
Hamoudjtheer, Saadoun Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Hamoudjtheer, Saadoun Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Harandi, Ataollah Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Hasangholipour Yasouri, Mehrdad Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Hasangholipour Yasouri, Tahmoures Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
Hasanpour, Akbar Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Hasanvand, Kimia A Review of the Concepts of Brand Loyalty in the Marketing Literature [Volume 2, Issue 1, 2021, Pages 8-22]
Hashemi, Seyed Hamed Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
Hashemi, Seyyed Mahmoud Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2026, Pages 237-257]
Hashemi Baghi, Zeinab Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2026, Pages 155-185]
Hashemi Kochaksaraei, Seyed Mohammad Hasan Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
Hassani, Seyed Reza Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Heidari, Babak Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
Heidari, Leila The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
Heidari, Neda Identify And Explain The Relationship Between Profit Quality And Management Ability [Volume 2, Issue 4, 2021, Pages 75-85]
Heidari Goujani, Mohammad Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
Heidary-Sharifabad, Ahmad Presenting a model for predicting the reaction of virtual media customers using artificial intelligence [Volume 7, Issue 1, 2026, Pages 242-265]
Hejazi Dehaghani, Seyed Mahmoud Reza Empirical Analysis of the Efficient Market Hypothesis in the Iranian Capital Market: An Analysis of Behavioral Irregularities [Volume 7, Issue 1, 2026, Pages 475-500]
Hemati, Mohammad Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
Hesani Khabr, Hamzeh Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
Heydaryan, Saeed Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Heydarzadeh, Kambiz Developing a Framework of Iranian Customers' Buying Behavior in the Luxury Residential Apartment Market of Dubai Using an Insight-Driven Smart Marketing Approach [(Articles in Press)]
HoseinZadeh Lotfi, Farhad Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
Hosseini, Mirza hassan Designing and explaining the smart marketing campaign model of startups in social networks [Volume 5, Issue 4, 2024, Pages 146-172]
Hosseini, Mirza Hassan Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Hosseini, Mohammadreza Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Hosseini, Seyedeh Atefeh Studying the economic growth pattern based on environmental management accounting index in the desert and Gulf regions of the country [Volume 4, Issue 4, 2023, Pages 348-369]
Hosseini, Seyed Mohammadreza Modeling Virtual Customer Development in Corporate Banking with an Interpretivist Approach [(Articles in Press)]
Hosseini, Seyyed Mohammad Strategies To Compensate For Moral Damage Caused By Media Terror
(Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
Hosseini Aghozbani, Seyedeh Mahsa Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
Hossein nezhad Azhiri, Saleh Tendency to Use Artificial Intelligence Based on Innovative Resources: The Moderating Role of Organizational Digital Culture, Environmental Instability, and the “Not-Invented-Here” Syndrome [(Articles in Press)]
Hosseinzadeh Shahri, Masoumeh Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Hussein Al-Dulaimi, Ahmed Habib Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Hussein Al-Dulaimi, Ahmed Habib Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
I
Iranzadeh, Soleyman Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
J
Jabrailpor dinvar, Hosein Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
Jafari, Seyyed Mohammad Bagher The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2026, Pages 62-83]
Jafari Zare, Morteza Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Jahed, Alireza Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
Jahed, Alireza Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Jalaei, Majid Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
Jalalian, Najmeh Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
Jalali Farahani, Kambiz Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
Jalali Farahani, Kambiz Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
Jalali Zadeh, Nima Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
Jalalzadeh, Seyyed Reza The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
Jalalzadeh, Seyyed Reza The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Jalili, Yasaman Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2021]
Jamali Monfared, Neda Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Jami Pour, Mona The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2026, Pages 62-83]
Jamshidi, Daryush Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
Jamshidi Navid, Babak A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
Javar, Hossein An Explanation of the Contextualist or Duty-Based Foundations of Ethical Commitment in the Principles and Performance of International smart business contracts [Volume 5, Issue 2, 2024, Pages 282-298]
Javid, Ali Presenting an entrepreneurial marketing model in the banking industry with a value creation approach (case study of Tose Tawon Bank) [Volume 5, Issue 4, 2024, Pages 341-380]
J. Babin, Barry 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
Jokar, Soheila Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
Jond, Hassan Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
Jowkar, Ali Akbar Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
K
Kaeidi Shadegan, Sara Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Kamali Koloochani, Aboozar Investigating and establishing a customer relationship management system in creating a sustainable competitive advantage for construction companies in Qeshm [Volume 4, Issue 3, 2023]
Kameli, Mohamamd Javad Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Kamyabi, Saeed Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
Kangarani Farahani, Ali Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Karami, Fatemeh Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2021]
Karami, Somayeh Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
Kargar Shahamat, Bahman Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
Karimi, Farzad Designing and testing a structural model of sustainable competitive advantage in manufacturing companies (Case study: Manufacturing companies in Ahvaz industrial towns) [Volume 5, Issue 4, 2024, Pages 210-236]
Karimi Fard, Ahmad Reza Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Kashfi Azad, Mohammad Mehdi Measuring the impact of professional creativity and organizational spirituality on increasing employee loyalty and organizational vitality [Volume 2, Issue 5, 2021, Pages 71-91]
KazemPour, Ebrahim The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
Keshtkar Haranaki, Mehran Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
Khadivar, Ameneh Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2026, Pages 155-185]
Khajeh, Mostafa Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
Khakbazan, Mojtaba Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
Khanlari, Amir The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience:
Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Khanlari, Amir Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
Khansari, Mostafa Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Khodaei, Hasan An overview of the concept of operations research in payroll systems [Volume 4, Issue 1, 2023, Pages 82-95]
Khoon Siavash, Mohsen Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
Khoon Siavash, Mohsen Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Khoon Siavash, Mohsen Designing a Servant Behavior Model in Iranian Government Organizations with a Quantitative Approach and Fuzzy Dematic Analysis [Volume 7, Issue 1, 2026, Pages 352-384]
Khorasani, Khatereh Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Khorshidi, GholamHossain Presenting a model of the effectiveness of spiritual and religious tourism marketing in tourist visit intentions in the digital age with a meta-synthesis approach [(Articles in Press)]
Khoshtinat, Behnaz Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
Khoshtinat, Behnaz The effect of smart marketing tools and racism on the brand equity of national brands and the desire to use them [Volume 3, Issue 4, 2022]
Khounsiavash, Mohsen Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
Kia Kojouri, Davood Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Kia Kojouri, Davood Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Konari Zadeh, Iman Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2026, Pages 329-349]
Kordheydari, Rahil Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
Kouhzadi, foad Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
Kouhzadi, foad The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
Kouhzadi, foad Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
Kousari, sahar Identifying macrotrends affecting smart virtual banking with the method of cross-effects analysis in Iran horizon of 1415 [Volume 5, Issue 3, 2024, Pages 200-219]
Kousheshi, Mohammad Reza Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
L
Lotfi, Hamed Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Lotfi Zadeh, Fereshteh Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
LotfiZadeh, Fereshteh Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
M
Madahi, Saeid Structuring the world-class after-sales service quality model in Iran's automobile industry with the Grand Theory approach. [Volume 5, Issue 2, 2024, Pages 101-131]
Maghami Dowlat Abad, Mehri The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry [Volume 6, Issue 3, 2025, Pages 423-458]
Mahdavirad, Mohammad Ali A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Mahdiye, Mohammad An overview of the types of banking services with a social networking approach [Volume 2, Issue 3, 2021, Pages 99-105]
Mahfoozi, Gholamreza Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
Mahmoudi Maymand, Mohammad Designing and explaining the smart marketing campaign model of startups in social networks [Volume 5, Issue 4, 2024, Pages 146-172]
Mahmoudi Maymand, Mohammad Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
MahmoudiMaymand, mohammad Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
Mahmoudsani, Mahboubeh Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
Mahzouni, Majid Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Makizadeh, Vahid Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
Makizadeh, Vahid Developmental Model of Digital Marketing in Insurance Companies in the Era of Digital Transformation: A Mixed-Methods Approach [Volume 7, Issue 1, 2026, Pages 310-335]
MakiZadeh, Vahid Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
Malek akhlagh, Esmaeel Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Malekichoobari, Mojtaba Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2026, Pages 350-372]
Malekichoobari, Mojtaba Merger, monopoly, rotation or retention and professionalism in the audit market of Iran [Volume 4, Issue 4, 2023, Pages 261-286]
Manavi, Sadegh A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
Maneshi, Mostafa Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Mansouri, Hosein Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
Mansouri, Hosein Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
Mansouri Nazargholi, Parisa Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
Mansourpoor esfanabadi, Maryam Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
Mansourpoor esfanabadi, Maryam Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2021, Pages 119-131]
Marandi, Bahareh Designing a Smart Land Use Evaluation Model in the Textile Industry [Volume 5, Issue 2, 2024, Pages 366-392]
Marandi, Bahareh Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Marashi, Seyed Emad Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
Masomi, Meysam Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Masoudi, hassan Gain a competitive advantage; A new indicator in the effective establishment of e-commerce [Volume 2, Issue 5, 2021, Pages 156-178]
Masteri Farahani, Mohammad Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Mazloum Rahni, Alireza Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
Mazrae Farahani, Reza Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
Mehrabi, Anoushirvan "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Mehri, Valiollah A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
MemarZadeh tehran, GholamReza Designing a Smart Land Use Evaluation Model in the Textile Industry [Volume 5, Issue 2, 2024, Pages 366-392]
MemarZadeh tehran, GholamReza Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Meygardi, Moein Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
Milani, Mohammad Sadegh Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
Milani, Seyyed Mohammad Sadeq Smart marketing in self-sufficient artificial ecosystems [Volume 5, Issue 2, 2024, Pages 1-10]
Milani, Seyyed Mohammad Sadeq A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
Milani, Seyyed Mohammad Sadeq Self-learning systems in marketing: the impact of reinforcement learning on customer experience [Volume 5, Issue 4, 2024, Pages 1-10]
Milani, Seyyed Mohammad Sadeq A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Milani, Seyyed Mohammad Sadeq Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Milani, Seyyed Mohammad Sadeq Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
Milani, Seyyed Mohammad Sadeq Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Milani Hoseini, Seyed Mohammad Sadegh Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Mirabi, Vahid Reza Presenting a model combining brand theory and brand experience theory and their impact on customer experience using thematic analysis method [Volume 4, Issue 2, 2023, Pages 183-198]
Mirabi, Vahid Reza Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
Mirabi, VahidReza Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Mirhajian Moghadam, Ramuna Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
MirhajianMoghadam, Ramuna Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
Miri, Abdolreza Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
Miri, Mehdi Important Indicators In Financial Management And An Overview Of Their [Volume 2, Issue 1, 2021, Pages 1-7]
Mirzapour Babajan, Akbar An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
Mivehnejad, Mohammadhossein Investigating the role of digital marketing in consumer behavior [Volume 2, Issue 3, 2021, Pages 88-98]
Moazami, Mojtaba Studying the Relationship Between Emotional Intelligence and Happiness of Students in Maragheh Faculty of Medical Sciences [Volume 4, Issue 4, 2023, Pages 428-439]
Moghaddam, Abolfazl Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
Moghaddam, Abolfazl Explaining the export behavior of tea exporting companies in Gilan province with emphasis on strategic variables [(Articles in Press)]
Mohamadipour, Rahmatollah Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies) [(Articles in Press)]
Mohammadi, Ali Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
Mohammadi, Davoud Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
Mohammadi, Mahdi intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
Mohammadi, Mahdi Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
Mohammadi, Moohan Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
Mohammadi, Mozafar Designing a Servant Behavior Model in Iranian Government Organizations with a Quantitative Approach and Fuzzy Dematic Analysis [Volume 7, Issue 1, 2026, Pages 352-384]
Mohammadian, Ayoub Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
Mohammadian, Mahmoud Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Mohammadi Moghadam, Yousef Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Mohammad karimi, Yousef The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
Mohammadkarimi, Yousef Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
Mohammad khani, Mehdi Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
Mohammad khani, Mehdi Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Mohammad Rezaei, Davood Developing a Framework of Iranian Customers' Buying Behavior in the Luxury Residential Apartment Market of Dubai Using an Insight-Driven Smart Marketing Approach [(Articles in Press)]
Mohammad Shafiee, Majid Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
Mohebbi, Mahdi Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
Mohebbi, Mehdi Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution (headquarters) [Volume 5, Issue 3, 2024, Pages 391-428]
Mohebbi, Serajeddin Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Mohebi, majid Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
Mohebi, Serajeddin Presenting a model combining brand theory and brand experience theory and their impact on customer experience using thematic analysis method [Volume 4, Issue 2, 2023, Pages 183-198]
Mohebi, Serajeddin Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Mohebi, Serajeddin Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
Mohebi, Serajodin Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Mojalal Chobaghloo, Mohammad Ali Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Molaee, Hamid Reza Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Momayez, Ayatollah A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2026, Pages 11-33]
Momayyez, Ayatolllah Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Momeni, Mandan Tax collection based on tax justice with an e-government approach [Volume 5, Issue 4, 2024, Pages 403-423]
Monajjem, Samane Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2026, Pages 186-211]
Montakhab Madani, Mina Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Moradi, Alireza A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
Moradi, Alireza Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Moradi, Sanaz Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
MORADI RAHIM ABADI, MOSTAFA Review How The Impact Of Electronic Financial Management On Capital Market [Volume 2, Issue 5, 2021, Pages 60-70]
Moradi Shahdadi, Khosro Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
Moradi Shahdadi, Khosro Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Moradpour, Mojtaba Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies) [(Articles in Press)]
Moradpour, Saeid Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
Morovati Sharifabadi, Ali Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Mortazavi, Seyd Mahmoud Reza Presenting a model for predicting the reaction of virtual media customers using artificial intelligence [Volume 7, Issue 1, 2026, Pages 242-265]
Motedayen, Nasrin Identify and prioritize the factors affecting the trust of Internet banking customers .Case Study: Saman Bank Internet Banking Users [Volume 2, Issue 1, 2021, Pages 23-43]
Mousakhani, Morteza Designing a Smart Land Use Evaluation Model in the Textile Industry [Volume 5, Issue 2, 2024, Pages 366-392]
Mousakhani, Morteza Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Mousavi, Seyed Hasan Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
Mousavi, Seyed Najmeddin Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Movaghar, Morteza Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
Movaghar Moghadam, Farshid Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Mowlud karim, Behlin Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
N
Naami, Abdullah Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Naderi, Dinara Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
Naderi, Iraj Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Naeimi, Mina Business cycle management based on performance improvement
(Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
Naeimi Nezamabad, Mehdi Modeling Virtual Customer Development in Corporate Banking with an Interpretivist Approach [(Articles in Press)]
Naghipour, Avaz Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Naghipour, Avaz Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Naghizadeh Khouei, Nader Business Intelligence Model in International Marketing with the Approach of Specifying Implicit Knowledge [Volume 7, Issue 1, 2026, Pages 216-241]
Naimaei Mousavi, Seyed Amirhossein Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2026, Pages 186-211]
Najafi, Amir "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Najafi Andarvar, Mohammad Nabi Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
NAJAR, ELAHE Study of capillary marketing with a review approach [Volume 2, Issue 3, 2021, Pages 75-87]
Namamian, Farshid Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Nasehifar, Vahid Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Nasehifar, Vahid Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
Naser Sadrabadi, Alireza Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Nasiri, Amir Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2026, Pages 373-390]
Nasiroleslami, Ebrahim Analysis of the effects of dividend payment, global financial crisis, internal and external financing on the sales growth of companies listed on the Tehran Stock Exchange [Volume 4, Issue 4, 2023, Pages 207-239]
Nasiroleslami, Ebrahim Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
Nasiroleslami, Ebrahim Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms [(Articles in Press)]
Navidi Abbaspour, Ebrahim Accounting professionalism in Iran with a Smart Marketing Approach [(Articles in Press)]
Nazari, Amin Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
Nazari, Mohsen Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
Nazarpouri, Amir Houshang Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Nazarpour Kashani, Hamed Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Nematizadeh, Sina Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Niki Esfahlan, Hakimeh Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
Nikookar, Mohsen Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination
(Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
Nikoonahad, Sare Investigating Liquidity Risk In Commercial Banks With A Review Approach [Volume 2, Issue 2, 2021, Pages 85-98]
Nikoukar, MohammadSaeid Analysis of the effects of dividend payment, global financial crisis, internal and external financing on the sales growth of companies listed on the Tehran Stock Exchange [Volume 4, Issue 4, 2023, Pages 207-239]
Noghnaee, MohammadReza Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
Noghnaee zadeh, MohammadReza The effect of smart marketing tools and racism on the brand equity of national brands and the desire to use them [Volume 3, Issue 4, 2022]
Noorinejad, Somayeh Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Norouzi, Abdolreza Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Norouzi, Hossein The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Norouzi Abatari, Fahimeh Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
Nouraki, Zahra Identifying macrotrends affecting smart virtual banking with the method of cross-effects analysis in Iran horizon of 1415 [Volume 5, Issue 3, 2024, Pages 200-219]
O
Ojaghi Azbari, Ali Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
Omidi, Fereydoun Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024, Pages 130-147]
Omidi, Fereydoun Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
Omidi, Fereydoun Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2026, Pages 329-349]
Omidi, Fereydoun Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2026, Pages 433-450]
Ooshaksaraei, Maryam Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
Ostad Hashemi, Ali Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
Ostad Mohammadi, Ahmad Designing a relational marketing model in luxury brands [Volume 4, Issue 3, 2023, Pages 175-187]
P
Pabarjay Zanjani, Majid Tendency to Use Artificial Intelligence Based on Innovative Resources: The Moderating Role of Organizational Digital Culture, Environmental Instability, and the “Not-Invented-Here” Syndrome [(Articles in Press)]
Pahlavan mazandarani, Parisa Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Parhizgar, Mohammad Mehdi Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Paslari, Payam Developmental Model of Digital Marketing in Insurance Companies in the Era of Digital Transformation: A Mixed-Methods Approach [Volume 7, Issue 1, 2026, Pages 310-335]
Peyman, Freidoon Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
Pirzad, Ali Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Pirzad, Ali Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Pirzad, Ali Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Poor Ebrahimi, Alireza Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Pour Ali Ganji, Lila Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude
(Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
Pourghader chobar, Adel The role of environmental dynamics modulator on the impact of municipal performance on e-government and knowledge management capabilities [Volume 4, Issue 4, 2023, Pages 144-163]
Pour Najaf, Ebrahim Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising
(Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
Pour Yahyanav, Zabihollah Identifying and prioritizing reporting factors for the country's tax affairs organization [Volume 4, Issue 4, 2023, Pages 287-311]
R
Rabiee Mondjin, Mohammad Reza Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
Rabiei Mandejin, Mohammad Reza Tax collection based on tax justice with an e-government approach [Volume 5, Issue 4, 2024, Pages 403-423]
Radan Jebeli, Ali Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
Radfar, Reza Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Rafiei Pari, Majid Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
Rah Chamani, Ahmad Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Rahimi, Gholam Reza Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Rahimi, Somayeh An overview of agile marketing and its application [Volume 1, Issue 5, 2021, Pages 81-93]
Rahimi, Somayeh An overview of tax avoidance and economic uncertainty [Volume 1, Issue 6, 2021, Pages 132-143]
Rahimian, Ashraf Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
Rahimi Baghmalek, Jahanbakhsh Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Rahimi Baghmalek, Jahan Bakhsh Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Rahimi Kalor, Hosein Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
Rahiminejad, Bahareh Identifying factors affecting CRM success in small and medium-sized companies [(Articles in Press)]
Rahimiyan, Ashraf Will Metaverse replace the current Internet? [Volume 3, Issue 4, 2022]
Rahim Monfared, Javad Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Rahmati Ghofrani, Yalda Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Rahmati Ghofrani, Yalda Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Rahmaty, Maryam Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Rahmaty, Maryam Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Ramezani, Ali Akbar Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
Ramezani, Mojtaba Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Ramezani, Saeid Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
Ranjbaran, Akram An Overview of Green Marketing Management: A Dimensional Approach [Volume 2, Issue 3, 2021, Pages 1-21]
Raoof Esmaeili, Maliheh Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
Rashidi, Esmaeil Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
Rashidi, Esmaeil Investigating and analyzing the impact of human resource management system processes on the brand of the organization Mediated by the competence, commitment and satisfaction of employees in the insurance industry (Case study of Alborz Social Security Insurance) [Volume 1, Issue 5, 2021, Pages 22-44]
Rashnoodi, Asghar Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2026, Pages 433-450]
Razavi, Seyed Milad Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
Razavi, Seyed Mohammad Amin Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [Volume 4, Issue 2, 2023, Pages 143-159]
Razi, Nasrin Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
Rezaei, Mohammad Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Rezaian, Ali Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2026, Pages 329-349]
Rezvani Chamanzamin, Mousa Business Intelligence Model in International Marketing with the Approach of Specifying Implicit Knowledge [Volume 7, Issue 1, 2026, Pages 216-241]
Roholamini, Mehdi Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Roholamini, Mehdi The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2026, Pages 315-328]
Rohollahi, Ahmad Ali Designing a smart marketing model in the development of the clothing industry [Volume 6, Issue 3, 2025, Pages 95-119]
Roshan Azadeh, Zahra The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Rosta, Alireza Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Rostami bashmani, Majid Structuring the world-class after-sales service quality model in Iran's automobile industry with the Grand Theory approach. [Volume 5, Issue 2, 2024, Pages 101-131]
Rostamzadeh, Parviz The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Roudbari Moonji, Zeynab Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Rouholamini, Mehdi Designing the content marketing model of social networks among housewives of social security organization using foundation data technique [Volume 4, Issue 3, 2023]
Rouholamini, Mehdi Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Rousta, Alireza Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
Rousta, Alireza Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Rousta, Ali Reza Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Roustazadeh Sheikh Yousefi, Maryam Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Ruhol Amini, Seyede Mahsa The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
S
Saaveh, Elmira Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Saberi Haghayegh, Rahmat ali Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
Saberi Haghayegh, Rahmat Ali Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Sabzali Yamaqani, Kobra Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
Sabzalizadeh, Sattar Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies) [(Articles in Press)]
Sadeghi, AliAkbar Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
Sadeghi, Amir Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2026, Pages 417-432]
Sadr, Mohammad Mohsen Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
Sadr, Mohammad Mohsen Providing solutions to explain smart marketing culture using qualitative content analysis method [Volume 4, Issue 3, 2023, Pages 156-174]
Saeednia, Hamidreza Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
Saeidi, Hamid Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
Saeid Nia, Hamidreza Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
Safid Dashti, Farzaneh Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Saghaeian Lari, Ali Asghar Measuring the impact of professional creativity and organizational spirituality on increasing employee loyalty and organizational vitality [Volume 2, Issue 5, 2021, Pages 71-91]
Sahebi, Maryam A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2026, Pages 11-33]
Salami, Reza Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
Salamzadeh, Aidin The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Salamzadeh, Aydin Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Salarpoor, Mahsa Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Salehi, Akbar The effect of smart green business on the increase in stock prices of manufacturing companies [Volume 4, Issue 1, 2023]
Sanae, Mohammad Reza Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Sanaei, Moahammad Reza Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
Sanaei, MohammadReza An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
Sanavifard, Rasoul Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
Sangari, Negin Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
Sangi Nurpur, Abbas Tendency to Use Artificial Intelligence Based on Innovative Resources: The Moderating Role of Organizational Digital Culture, Environmental Instability, and the “Not-Invented-Here” Syndrome [(Articles in Press)]
Sarshar, Hamidreza 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38.
8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”.
9. Maditinos, I (2016) “Investors’ Behavior in Media”.
10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
Sarvarian, Mahsa The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2026, Pages 62-83]
Sayadian, Mehdi An Explanation of the Contextualist or Duty-Based Foundations of Ethical Commitment in the Principles and Performance of International smart business contracts [Volume 5, Issue 2, 2024, Pages 282-298]
Sehhat, Saeed Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Seifi, Esfandiar Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
Seifi, Sohrab Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
Setayesh Eskha, Ali Akbar Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
SetayeshEskha, Ali Akbar Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Seyed Nejad Fahim, Seyed Reza Identifying and prioritizing reporting factors for the country's tax affairs organization [Volume 4, Issue 4, 2023, Pages 287-311]
Shabani, Hadi Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation [Volume 5, Issue 1, 2024, Pages 10-44]
Shabani, Mohsen Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
Shabgoo Monsef, Seyed Mahmoud Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Shadab Juposhti, Rashid Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Shahi, Ramin Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Shahi, Reza Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
Shahnazari, Ali Digital deployment model with control over AI structures [Volume 6, Issue 4, 2026, Pages 391-416]
Shahriari, Mohammadreza Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
Shahriari, Mohammadreza Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
Shahroodi, Kambiz Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Shahsavand, Amir Hassan Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
Shahverdiani, Shadi Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [Volume 4, Issue 2, 2023, Pages 143-159]
Sharafi, Yekta Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
Shariati Kamalabadi, Mohsen Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Sharif, Mohammad Ali Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Sharifi, Najmeh Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
Sharifi, Saeed Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
Sharifi, Saeed Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Shayannia, Seyed Ahmad Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Shaygan Mehr, Sima The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Shaygan Mehr, Sima Evaluating the Role of Business Cycles in the Impact of Marketing on Performance of Companies Listed on the Tehran Stock Exchange [(Articles in Press)]
Sheikh Al-Islami Kandolosi, Nader Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
Shekh Omar, Amir Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
Shiri, Ghasem Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2026, Pages 237-257]
Shirmohammadi, Yazdan Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Shirmohammadi, Yazdan Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Shirvani, Alireza Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
Shoar, Maryam Developing a Framework of Iranian Customers' Buying Behavior in the Luxury Residential Apartment Market of Dubai Using an Insight-Driven Smart Marketing Approach [(Articles in Press)]
Shoghi, Mohammad Developmental Model of Digital Marketing in Insurance Companies in the Era of Digital Transformation: A Mixed-Methods Approach [Volume 7, Issue 1, 2026, Pages 310-335]
Shojaei Baghini, golnar Presenting a green brand storytelling model in the food industry (Case Study: Sahar Hamedan Food Industries) [Volume 2, Issue 6, 2022, Pages 1-20]
Shojaei Fard, Ali Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Shokri, Ali Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
Sicheh li, Nazila Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
Siyavooshi, Malihe Identifying factors affecting CRM success in small and medium-sized companies [(Articles in Press)]
Soleymani Ziarat, fatemeh Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
Soltani, Hasan Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
T
Tabari, Maryam Investigating the patterns of accountability framework with market development approach
(Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2021, Pages 190-203]
Taghipouryan, Mohammad javad A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
Taghvaei, Maryam Presenting an entrepreneurial marketing model in the banking industry with a value creation approach (case study of Tose Tawon Bank) [Volume 5, Issue 4, 2024, Pages 341-380]
Taheri, Dawood Review effect of on the job training on personnel attrition rate [Volume 1, Issue 6, 2021]
Taheri, Dawood An overview of the role of in-service training system on staff turnover
Case study: Petrodaniel Company [Volume 2, Issue 2, 2021, Pages 57-68]
Taheri, Seyed Kazem Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
Taheri, Seyed Nahid Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
Taheri Roozbahani, Mohammad Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Tajpour, Mehdi The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
Talaie, Hamid reza The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Talaie, Hamidreza Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2026, Pages 136-154]
Taleb, Emadoddin Investigate the competitive product market and various profit quality criteria
(Case study: companies listed on the Tehran Stock Exchange) [Volume 1, Issue 5, 2021]
Taleghani, Mohammad Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
Taleghani, Mohammad Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
Talimi, Maryam Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Talimi, Mojtaba Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
Tamaddoninezhad, Mohammadhadi The Role And Ability Of Managers In Tax Avoidance And Corporate Profitability [Volume 1, Issue 5, 2021, Pages 64-80]
Tamaddoninezhad, Mohammadhadi Investigating the role of neural marketing in the emotional behavior of shopping in customers [Volume 2, Issue 1, 2021, Pages 101-119]
Tamjid Yamechlo, Alireza Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
Tarvirdizadeh, Davood Modeling Intelligent Innovation of Islamic Brand Identity and Its Implications on the Performance of the Iranian Teenagers' Clothing Market [(Articles in Press)]
Tavakouli, Ali The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
Tootian Esfahani, Sedeghe Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2026, Pages 237-257]
Torabi, Mohammad Amin Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024, Pages 1-9]
Torabi, Mohammad Amin Smart marketing in self-sufficient artificial ecosystems [Volume 5, Issue 2, 2024, Pages 1-10]
Torabi, Mohammad Amin A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
Torabi, Mohammad Amin Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
Torabi, Mohammad Amin A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Torabi, Mohammad Amin Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Torkashvand, alireza Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
Torkashvand, Moslem Investigating the effect of assembly line kitting on competitive advantage through supply chain mediation, productivity and product diversity in the assembly hall of quick products
(case study: Pars Khodro Company) [(Articles in Press)]
Torki Harchegani, Aminollah Identifying and prioritizing affiliate marketing strategies in online businesses [Volume 6, Issue 4, 2026, Pages 116-135]
Toufighi, Seyyed Pendar Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Toulabi, Zeynab Identifying and prioritizing affiliate marketing strategies in online businesses [Volume 6, Issue 4, 2026, Pages 116-135]
V
Vahabzadeh Monshi, Shadan Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Vakili, Masoumeh Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship [(Articles in Press)]
Valimohammadi, Majid Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
Valmohammadi, Changiz Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
VazifehDoost, Hossein Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation [Volume 5, Issue 1, 2024, Pages 10-44]
Vazifehdust, Hossein Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Vaziri, Mehrdad Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2026, Pages 433-450]
Vaziry, Alireza Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2026, Pages 350-372]
Voosogh Tabrizi, Mohammad Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2026, Pages 212-236]
Y
Yadollahi Farsi, Jahangir A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2026, Pages 11-33]
Yazdan Bakhsh, Anooshe Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Yazdi zadeh, Shahram Study Of Economic Value Added With A Review Approach [Volume 2, Issue 4, 2021, Pages 42-57]
Yeganegi, Kamran Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
Yeganegi, Kamran An overview of the concept of operations research in payroll systems [Volume 4, Issue 1, 2023, Pages 82-95]
Younesi, valliyoullah Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]
Youneszadeh, Mohammadreza Examining the moderating role of Artificial Intelligence in the effect of Marketing Analysis Capability on Sustainable Competitive Advantage in the Digital Era: evidence from the manufacturing industry [Volume 5, Issue 3, 2024, Pages 156-172]
Yousefi Tezerjan, Mustafa Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
Yousefzadeh Chabook, Shahrokh Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Z
Zaafarani arani, Amir abbas The Effect of Perceived Organizational Support through Feelings of Mental Happiness on Organizational Commitment (Case Study: Staff of Imam Khomeini Relief Committee in Shiraz) [Volume 2, Issue 6, 2022, Pages 107-124]
Zahedan Nobandegan, Dariush Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
Zakeri, Ali Reza Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
ZakiPour, Mehdi Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
Zakipour Kinji, Nahid The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
Zandmoghadam, Mohammad Reza Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
Zanjirchi, Seyed Mahmood Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Zarafshan, Zahra Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Zarandouz, Amirhossein Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
Zaranezhad, Mansour Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Zarei, Azim Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Zargar, Seyed Mohammad Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
Zinalzadeh, Reza Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
Zokaei, Shohreh An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
