نوع مقاله : مقاله پژوهشی
دانشجوی کارشناسی ارشد. مدیریت کسب و کار، گروه مدیریت، دانشگاه پیام نور، تهران، ایران.
عنوان مقاله [English]
Studying the factors that affect consumer behavior and examining the impact of each of these factors on behavior leads to gaining knowledge and understanding of consumer behavior that marketers will only be able to offer a product that To be more in line with the needs and desires of consumers, or in other words, to provide goods that are "the result of factors affecting consumer behavior" and provide maximum satisfaction. In addition to these motivations, the general needs and desires of consumers, there are other motivations as follows that are the main factor of purchase. The need to be known and superior, the need for health and longevity, the need for comfort and well-being, the need for appetizing food and drinks, the need to provide, the need to acquire property, the need to save, the need to support family members The need to attract the opposite sex, the need to reduce the hassle of work and the need for entertainment and recreation. Given the importance of the need to respond to rapid market changes, and consequently the importance of paying attention to consumer behavior, we decided that in a library study with a review of published articles, the latest research on consumer behavior and Let's review the new controversial topics.