نوع مقاله : مقاله پژوهشی
نویسنده
دانشجوی کارشناسی ارشد،کسب و کار گرایش فناوری اطلاعات،دانشگاه پیام نور،تهران، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
Organizations in today's world face so much environmental turmoil that high levels of environmental turbulence can cripple corporate operations. In fact, the output of the organization in such environments is highly dependent on the company's ability to manage change and its flexibility. Since one of the important factors in turbulent environments is the rapid change in the needs and preferences of the organization's customers, and according to the new approach, agile marketing in order to respond quickly to changes and needs of customers, has been introduced. To this end, the theoretical foundations of agile marketing management and agile organization have been studied in depth. According to the results of this research, traditional organizations can not respond to customer needs and changes in their environment in a timely manner. In the first place, this makes their survival impossible. Due to the increasing technology and the needs of more applicants to receive goods and services, as well as the variety of products and existing competitive market, companies and manufacturers have to resort to new marketing methods to survive in the supply market and with training Basic techniques as well as skills in implementing their goals can be ahead of their competitors, and this requires a transition from traditional marketing to agile marketing
کلیدواژهها [English]
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