References
Abid Haleem, Mohd Javaid, Mohd Asim Qadri, Ravi Pratap Singh, Rajiv Suman (2022), Artificial intelligence (AI) applications for marketing: A literature-based study, International Journal of Intelligent Networks, 3, 119-132.
Ahmad M. F. (2018). The impact of big data processing framework for artificial intelligence within corporate marketing communication. International Journal of Engineering & Technology, 7, 384–388.
Ashley C., Tuten T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology and Marketing, 32(1), 15–27.
Boell S. K., Cecez-kecmanovic D. (2015). On being “systematic” in literature reviews in IS.
Journal of Information Technology, 30, 161–173.
https://doi.org/10.1057/jit.2014.26
Chandra A. (2020). Customer experience is catalyst to new marketing strategy in the era of artificial intelligence and machine learning. Economic Challenger, 87, 53–60.
Chintalapati, S., & Pandey, S. K. (2022). Artificial intelligence in marketing: A systematic literature review. International Journal of Market Research, 64(1), 38-68.
https://doi.org/10.1177/14707853211018428
Guba, E. G., and Lincoln, Y. S. (1982). Epistemological and methodological bases of naturalistic inquiry. ECTJ, 30(4), 233-252.
Habibi, Arash; Kolahi, Bahareh, (2022). Structural equation modeling and factor analysis. Tehran: University Jihad, second edition. (In Persian)
Hildebrand C. (2019). The machine age of marketing: How artificial intelligence changes the way people think, act, and decide. NIM Marketing Intelligence Review, 11, 10–17.
Jafari Samet, Amir, (2019). The challenges of merging banks in Sepeh Bank.
https://jahanesanat.ir/?p=21222 (In Persian)
Jahanfar, H. (2021). Artificial Intelligence in Marketing: A Systematic Review and Future Research Path. Journal of Intelligent Marketing Management, 2(4), 1-14. (In Persian)
Kouhzadi, F., Mohammad karimi, Y., eghbalyar, A., Tavakouli, A., & abbas pourazar, S. (2024). The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital. Journal of Intelligent Marketing Management, (In press), -.(In Persian)
Kumar V., Rajan B., Venkatesan R., Lecinski J. (2019). Understanding the role of artificial intelligence in personalized engagement marketing.
California Management Review, 61, 135–156.
https://doi.org/10.1177/0008125619859317
Manoj M. S., Sinha R. (2019). Application and integration of artificial intelligence in marketing automation for increasing prospective students recruitment in higher education institution. Journal of the Gujarat Research Society, 21(5), 435–442.
Marinchak C. L. M., Forrest E., Hoanca B. (2018b). The impact of artificial intelligence and virtual personal assistants on marketing. In Khosrow-Pour M. (Ed.),
Encyclopedia of information science and technology (4th ed., pp. 5748–5750). IGI Global.
https://doi.org/10.4018/978-1-5225-2255-3.ch499
Markić B., Bijakšić S., Šantić M. (2015). UMJETNA INTELIGENCIJA U ODREĐIVANJU MARKETINŠKE STRATEGIJE KUPACA [Artificial intelligence in determination of marketing customer strategy]. Informatologia, 48, 39–47.
Micu A., Capatina A., Micu A.-E. (2018). Exploring artificial intelligence techniques’ applicability in social media marketing. Journal of Emerging Trends in Marketing and Management, 1, 156–165.
Mogaji E., Soetan T. O., Kieu T. A. (2020). The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers.
Australasian Marketing Journal (AMJ).
https://doi.org/10.1016/j.ausmj.2020.05.003
Murgai A. (2018). Transforming digital marketing with artificial intelligence. International Journal of Latest Technology in Engineering, Management & Applied Science, VII (IV), 259–262.
Nandan S., Nath M. D. (2020). Impact of artificial intelligence in making better marketing decisions in healthcare industries. Our Heritage, 8, 53–59.
Ngo, D., Nguyen, A., Dang, B. et al. (2024). Facial Expression Recognition for Examining Emotional Regulation in Synchronous Online Collaborative Learning. Int J Artif Intell Educ. https://doi.org/10.1007/s40593-023-00378-7
Noreen, Umara, Attayah Shafique, Zaheer Ahmed, and Muhammad Ashfaq. (2023). "Banking 4.0: Artificial Intelligence (AI) in Banking Industry & Consumer’s Perspective" Sustainability, 15(4): 3682. https://doi.org/10.3390/su15043682
Oppioli, M., Sousa, M.J., Sousa, M. and de Nuccio, E. (2023), "The role of artificial intelligence for management decision: a structured literature review", Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-08-2023-1331
Paschen J., Kietzmann J., Kietzmann T. C. (2019). Artificial intelligence (AI) and its implications for market knowledge in B2B marketing.
Journal of Business & Industrial Marketing, 34, 1410–1419.
https://doi.org/10.1108/JBIM-10-2018-0295
Pitt C., Eriksson T., Dabirian A., Vella J. (2018, May).
Elementary, My Dear Watson: The use of artificial intelligence in marketing research: An abstract [Conference session]. Academy of Marketing Science, New Orleans, LA, United States.
https://doi.org/10.1007/978-3-319-99181-8
Razavi nachouei, Y. (2021). Investigating the Impact of Online Relationship Marketing Dimensions on Customer Loyalty with the Mediating Role of Online Trust (Case Study: Tejarat Bank West Tehran Branches). Journal of Intelligent Marketing Management, 2(5), 254-267. (In Persian)
Rekha A. G., Abdulla M. S., Asharaf S. (2016). Artificial intelligence marketing: An application of a novel lightly trained artificial intelligence marketing: An application of a novel lightly trained support vector data description.
Journal of Information and Optimization Sciences, 37, 681–691.
https://doi.org/10.1080/02522667.2016.1191186
Rostam zad, K. (2021). An Overview of Digital Marketing and Its Dimensions from Yesterday to Today. Journal of Intelligent Marketing Management, 2(1), 62-81. (In Persian)
Shah D., Shay E. (2019). How and why artificial intelligence, mixed reality and blockchain technologies will change marketing we know today. In Parvatiyar A., Sisodia R. (Eds.), Handbook of advances in marketing in an era of disruptions: Essays in honour of Jagdish N. Sheth (pp. 377–390). SAGE.
Shahid M. Z., Li G. (2019). Impact of artificial intelligence in marketing: A perspective of marketing professionals of Pakistan. Global Journal of Management and Business Research: E-Marketing, 19(2), 26–33.
Shih-Yu C. (2019). The era of artificial intelligence: Relationship between Taiwan’s machine tool international trade show marketing and international agents.
International Journal of Business and Economic Affairs, 4(3), 116–123.
https://doi.org/10.24088/ijbea-2019-43002
Stone M., Aravopoulou E., Ekinci Y., Evans G., Hobbs M., Labib A., Laughlin P., Machtynger J., Machtynger L. (2020). Artificial intelligence (AI) in strategic marketing decision-making: A research agenda.
The Bottom Line, 33(2), 183–200.
https://doi.org/10.1108/BL-03-2020-0022
Sundstrom, Andreas, (2024), AI in management control: Emergent forms, practices, and infrastructures,
Critical Perspectives on Accounting, 102701.
https://doi.org/10.1016/j.cpa.2023.102701
Ullal, M. S., Hawaldar, I. T., Soni, R., & Nadeem, M. (2021). The Role of Machine Learning in Digital Marketing. SAGE Open, 11(4).
https://doi.org/10.1177/21582440211050394
Yazdanparast, S. M., Jami Pour, M., & Jafari, S. M. (2022). Identifying and prioritizing artificial intelligence (AI) applications in online marketing. Journal of Business Administration Researches, 14(28), 103-137. doi: 10.22034/jbar.2022.15783.3850 (In Persian)
Ziakis, Christos, and Maro Vlachopoulou. (2023). "Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review" Information, 14(12): 664. https://doi.org/10.3390/info14120664.