Butkouskaya, V.,
Oyner, O. and
Kazakov, S. (2023), "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction",
Journal of Economics, Finance and Administrative Science, Vol. 28 No. 56, pp. 319-334.
https://doi.org/10.1108/JEFAS-09-2022-0237
Chaffey, D., & Ellis-Chadwick, F. (2020). Digital marketing: Strategy, implementation and practice. Pearson UK.
Danaeifard, H., Alvani, S. M., and Azar, A. (2009). Qualitative Research Methods in Management. Tehran: Saffar Publications.
Duffett, R.G. and
Maraule, M. (2024), "Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications",
Young Consumers, Vol. 25 No. 5, pp. 607-624.
https://doi.org/10.1108/YC-08-2023-1817 .
Hassanzadeh, Nasraleh, Hamidizadeh, Mohammadreza, Qarache, Manijeh, & Hajipour, Bahman. (1400). Identification and design of integrated marketing configuration pattern. Strategic Management Studies Quarterly, 12(47), 79-111. (in Persian)
Hosseini, S., Rezaei, M., and Kazemi, A. (1401). The impact of electronic marketing communications on customer perceptions: A study in the food industry. Journal of Marketing Management, 18(2), 56-78. (in Persian)
JK Tech. (2024). Reinventing the Dairy Industry with Digital Transformation. Retrieved from
https://www.jktech.com
Jones, R., & Evans, R. (2022). Behavioral outcomes of integrated marketing communications: A study on consumer loyalty and engagement. Journal of Consumer Behavior, 51(4), 311-325.
Jones, T., & Smith, R. (2021). Emotional and cognitive perceptions of integrated marketing communications in digital contexts. Journal of Marketing Communications, 28(4), 351-365.
Karimi, N., Razavi, F., and Alavi, B. (1400). The effect of integrated electronic marketing communications on customer trust and perception in the Iranian dairy market. Quarterly Journal of Business Management, 13(3), 41-58. (in Persian)
Karimi, N., Alavi, B., & Sharifi, M. (1401). The role of integrated electronic marketing communications in creating positive emotions and increasing customer loyalty. Quarterly Journal of Business Administration, 15(4), 41-58. (in Persian)
Karimi, N., Sharifi, M., & Mirzaei, S. (1401). The effect of integrated electronic marketing communi- cations on customer loyalty and repurchase intention. Journal of Business Management, 15(4), 32-48. (in Persian)
Kitchen, P. J., & Burgmann, I. (2020). Integrated marketing communication: Making it work at a strategic level. Journal of Business Research, 112, 412-422.
Kliatchko, J., & Schultz, D. (2022). Understanding the new integrated marketing communications (IMC) landscape: A theoretical review and directions for future research. Journal of Marketing Communi-cations, 28(5), 509-529.
Kumar, A., & Evans, R. (2022). Enhancing consumer perceptions through integrated digital marketing strategies. Journal of Interactive Marketing, 45(2), 221-235.
Kumar, A., & Gupta, S. (2021). Personalized marketing communications and its emotional impact on consumers: A study on digital platforms. Journal of Interactive Marketing, 46(2), 213-229.
Kumar, A., & Gupta, S. (2022). The role of integrated digital marketing communications on consumer buying behavior. Journal of Digital Marketing, 48(2), 178-193.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
Mirzaei, M., & Evans, R. (2023). Emotional consequences of integrated marketing communications in the digital age: Insights from consumer behavior. Journal of Consumer Psychology, 48(1), 143-162. (in Persian)
Mirzaei, M., Smith, J., & Klein, T. (2023). Cognitive and emotional effects of integrated digital marketing strategies. Journal of Interactive Marketing, 49(3), 223-239. (in Persian)
Mirzaei, M., & Evans, R. (2023). Integrated marketing communications and its impact on consumer engagement and buying behavior. Journal of Consumer Behavior, 52(1), 215-230. (in Persian)
O'Connor, C. and
Moran, G. (2024), "The challenge of skill development through “experiencing” integrated marketing communications",
Higher Education, Skills and Work-Based Learning, Vol. 14 No. 3, pp. 610-624.
https://doi.org/10.1108/HESWBL-06-2023-0167
Rezaei, M. (1402). Investigating the role of marketing message integration in shaping customers' cognitive and emotional perceptions. Quarterly Journal of Business and Marketing Research, 15(1), 89-101. (in Persian)
Rezaei, M., Karimi, N., & Razavi, F. (1402). Investigating the effect of integrated marketing message coherence on customer emotions: A study in the Iranian market. Journal of Marketing Research, 17(1), 89-102. (in Persian)
Razavi, F., Karimi, N., & Sharifi, M. (1400). Personalization in digital marketing and its effect on customer emotions. Journal of Business Management, 14(3), 54-71. (in Persian)
Rezaei, M., Hosseini, R., & Kazemi, A. (1401). Investigating the effect of integrated digital marketing communications on customer purchasing behavior. Journal of Marketing Management, 17(2), 56-78. (in Persian)
Razavi, F., Karimi, N., & Alavi, B. (2012). The role of marketing message integration in changing consumer behavior: A study in the dairy industry. Journal of Marketing Research, 16(3), 89-104. (in Persian)
Sai Zou, Junrui Wub, Haisheng Yuc, Wenyong Wang, Lisheng Huangb, Wei Nie, Yan Liu. (2023). Efficiency-optimized 6G: a virtual network resource orchestration strategy by enhanced particle swarm optimization. Digital Communications and Networks(DCN). Journal.
www.elsevier.com/locate/dcan.
Šerić, M.,
Vernuccio, M. and
Pastore, A. (2024), "Revising the basic principles of integrated marketing communications during a health-related crisis: the case of Croatian tourism and hospitality industry",
Corporate Communications: An International Journal, Vol. 29 No. 2, pp. 257-278.
https://doi.org/10.1108/CCIJ-05-2023-0081
Schultz, D. E., Patti, C. H., & Kitchen, P. J. (2020). The evolution of integrated marketing communications: The customer-driven marketplace. Routledge.
Smith, R., Klein, S., & Davis, J. (2023). The impact of electronic integrated marketing communications on consumer perceptions and brand loyalty. International Journal of Digital Marketing, 39(1), 102-121.
Smith, J., & Klein, T. (2021). Enhancing customer experience through digital integrated marketing communications. Journal of Marketing Research, 58(5), 912-926.
Smith, P. R., & Zook, Z. (2020). Marketing communications: Integrating offline and online with social media. Kogan Page Publishers.
Smith, J., Evans, R., & Davis, K. (2023). Digital advertising and social media as main channels for customer engagement in dairy industries. Journal of Marketing in Agriculture, 60(2), 145-158.
Strauss, A., & Corbin, J. (2011). Foundations and Principles of Qualitative Research and Data-Based Theorizing (translated by B. Delaware). Tehran: Social Sciences Publications.
Tafesse, W., & Kitchen, P. J. (2021). Digital content marketing: Literature review and framework development. Journal of Business Research, 123, 687-701.
Wang, H., & Kim, D. (2022). A comprehensive review of the antecedents and consequences of integrated marketing communications. International Journal of Advertising, 41(3), 456-489.