منابع
Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222.
Alalwan A, Rana NP, Dwivedi YK et al (2017) Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics. 34(7): 1177-1190
Ariel, Y., & Avidar, R. (2015). Information, interactivity, and social media. Atlantic Journal of Communication, 23(1), 19-30.
Bennett, S. (2013, September 20). 45 amazing social media facts, figures & statistics. Retrieved from
http://www.mediabistro.com/alltwitter/45-socialmedia-stats_b49582.
Boman, K., & Raijonkari, K. (2017). Online Video as a Marketing Tool: A quantitative survey on video marketing habits.
Bug, P., Winker, C., & Zillikens, P. (2020). YouTube fashion videos. Fashion and film: moving images and consumer behavior, 83-111.
Burgess, J. (2014). ‘All your chocolate rain are belonging to us?’: Viral video, YouTube and the dynamics of participatory culture. Art in the global present, 86-96.
Chen, L., Yan, Y., & Smith, A. N. (2023). What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. Journal of the Academy of Marketing Science, 51(1), 198-221.
Cisco VNI. (2017). Cisco visual networking index: Forecast and methodology, 2016–2021, 17.
Coppola, J., & Fishman, E. (2020, September 18). 2020 Video Trends & Usage: Consumption Is up 120% During COVID-19. Wistia. Retrieved August 11, 2022, from
https://wistia.com/learn/marketing/covid-19-video-trends
Crane, R. and Sornette, D. (2008) Viral, Quality, and junk videos on YouTube: Separating content from noise in an information-rich environment. In Proceedings of the AAAI Spring Symposium, 2008
DeNardis, L. (2014). The social media challenge to Internet governance. In M. Graham & W. H. Dutton (Eds.), Society and the Internet: How information and social networks are changing our lives (pp. 348–359). Oxford, UK: Oxford University Press.
Duffett, R. (2020). The YouTube marketing communication effect on cognitive, affective and behavioural attitudes among Generation Z consumers. Sustainability, 12(12), 5075.
Filo, K., Lock, D., and Karg, A. (2015). Sport and social media research: A
review. Sport Management Review, 18(2), 166-181.
Gupta, H., Singh, S., & Sinha, P. (2017). Multimedia tool as a predictor for social media advertising-a YouTube way. Multimedia tools and applications, 76, 18557-18568.
Gupta, N. (2020). Digital marketing: Trends, opportunities, and challenges. Asian Journal of Management, 11(4), 434-440.
Jameel, H. B. J.(2023) THE BUYING BEHAVIOR OF TURKISH CONSUMERS ON DIGITAL PLATFORMS AND THEIR USE OF SOCIAL MEDIA.
Jannah, F. (2023, May). SOCIAL MEDIA AS A MARKETING MEANS OF EDUCATIONAL INSTITUTIONS IN THE MODERN ERA. In PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY (Vol. 1, No. 1, pp. 541-547).
Korfiati, A. M. (2022). Exploring the impact of increased use of social media on business digital marketing.
Kujur, F., & Singh, S. (2018). Emotions as predictor for consumer engagement in YouTube advertisement. Journal of Advances in Management Research.
Lee, J., & Ahn, J. H. (2012). Attention to banner ads and their effectiveness: An eye-tracking approach. International Journal of Electronic Commerce, 17(1), 119-137.
Maenhout, W. (2023) LENGTH DOES MATTER: THE EFFECTIVENESS OF LONG-FORM VERSUS SHORT-FORM VIDEO MARKETING ACCORDING TO ADVERTISING CONTEXT AND VIEWER AGE.
Melin, E. (2014), “Big opportunity for social media campaigns with emotional appeal”, March 18,
available at: www.socialmediatoday.com/content/big-opportunity-social-media-campaignsemotional-appeal (accessed September 24, 2016)
Monteiro, P., Guerreiro, J., & Loureiro, S. M. C. (2020). Understanding the role of visual attention on wines’ purchase intention: An eye-tracking study. International Journal of Wine Business Research, 32(2), 161-179.
Morreale, C. (2022). The influence of social media video marketing on consumers purchase intentions: the role of video length.
Park, D., Lee, J., Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11(4), 125-148
Schindler, S. 2013. Growth of Video in Germany: PC and Mobile. An article on Comscore.com. Accessed on 27 January 2016. Retrieved from
http://www.comscore.com/Insights/Data-Mine/Growth-of-Video-in-GermanyPC-and-Mobile
Sheldon, D. D. (2013). How the Internet has revolutionized video marketing. A Senior Thesis submitted in partial fulfillment of the requirements for graduation in the Honors Program Liberty University. Fall 2013
Steenkamp, M., & Hyde-Clarke, N. (2014). The use of Facebook for political commentary in South Africa. Telematics and Informatics, 31, 91–97
Stringfellow, A. (2017). What is Video MArketing? Benefits, Challenges and Best Practices for a Successful Video Marketing Campaign. https://www.ngdata.com/what-is-video-marketing/: NG DATA.
Tafesse, W. (2020). YouTube marketing: how marketers' video optimization practices influence video views. Internet research, 30(6), 1689-1707.
Teixeira, T., Wedel, M., & Pieters, R. (2012). Emotion-Induced Engagement in Internet Video Advertisements. Journal of Marketing Research, 49(2), 144–159.
https://doi.org/10.1509/jmr.10.0207
Tellis, G. J., MacInnis, D. J., Tirunillai, S., & Zhang, Y. (2019). What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence. Journal of Marketing, 83(4), 1-20.
Torres, A., Pilar, P., Santos, J. D., Pereira, I. V., & Pires, P. B. (2023). Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value. In Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 (pp. 683-696). Singapore: Springer Nature Singapore.
Treske, A. 2015. Video Theory: Online Video Aesthetics or the Afterlife of
Video. Bielefeld: transcript Verlag
Trimble, C. 2015. Why online video is the future of content marketing. Article on The Guardian 30 July 2015. Accessed on 20 January 2016. Retrieved from
http://www.theguardian.com/small-business-network/2014/jan/14/videocontent-marketing-media-online
Wells, W. H. (2011). Social media and social networking: What's the difference? Accessed from http://www.williamhwells.com/2011/06/18/socialmedia-and-socialnetworking-whats-the-difference (Accessed on 28 February
2016).
Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of media business studies, 15(3), 188-213.
Yang, H. C., & Wang, Y. (2015). Social sharing of online videos: Examining American consumers’ video sharing attitudes, intent, and behavior. Psychology & Marketing, 32(9), 907-919.
Yüksel, H. F. (2016). Factors affecting purchase intention in YouTube videos. The Journal of Knowledge Economy & Knowledge Management, 11(2), 33-47.
Zhuang, Y. (2022). What Makes Brand TikTok Videos Engaging? An Elaboration Likelihood Model Perspective.