نوع مقاله : مقاله علمی-پژوهشی
نویسندگان
1 دانشجوی دکتری، گروه مدیریت بازرگانی، دانشکده علوم انسانی، واحد بابل، دانشگاه آزاد اسلامی، بابل، ایران
2 استادیار، گروه مدیریت بازرگانی، واحد بابل، دانشگاه آزاد اسلامی، بابل، ایران (نویسنده مسئول)
3 استادیار گروه مدیریت بازرگانی، دانشکده علوم انسانی، واحد بابل، دانشگاه آزاد اسلامی، بابل، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This research is to design a content marketing model of social networks among housewives of the Social Security Organization using the foundation's data technique. This research is considered fundamental and applied in terms of purpose, and mixed (quantitative-qualitative) in terms of data collection method. Research data has been collected through five-choice Likert questions included in the research questionnaire. In this research, in order to analyze the data obtained from the questionnaire, in accordance with the statistical needs, SPSS.V24 statistical software and pls.V3 structural equation software were used in the form of descriptive and inferential statistics in the form of linear and multiple regression. The collection tool in the qualitative part will be semi-structured interviews with specialists and experts. The statistical population of this research in the qualitative part includes professors of the faculty in the field of management of the Islamic Azad University of Babol branch and experts in this field in the number of 20 people, and the statistical population in the quantitative part is people who are present on social networks and the social security page on Instagram. are followed. In this research, the number of samples based on Cochran's formula with an error of .5% is 385 subjects, assuming the normal distribution of the population and with the help of estimating the mean and success ratio, the method of determining the sample size was used to estimate the success ratio. The results of the research showed that Causal conditions of research on social media content marketing in the organization (0.615) Social media content marketing among housewives of the Social Security Organization on research strategies (0.463) Intervening factors of research on research strategies (0.576) Background factors Research on research strategies (0.646) Research strategies have a significant impact on research outcomes (0.764).Keywords: happiness, emotional intelligence, student, University of Medical Sciences
Keywords: happiness, emotional intelligence, student, University of Medical Sciences
کلیدواژه‌ها [English]
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