نوع مقاله : استخراج از طرح پژوهشی
نویسندگان
1 دکتری مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 کارشناسی ارشد مدیریت بازرگانی، دانشگاه تبریز، تبریز، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Game making has become a well-known marketing technique. Many companies believe that game development can potentially enhance consumer participation, awareness and loyalty with respect to the brand. However, there is little empirical evidence to support these beliefs.
In the process of advertising goods, services and ideas, this situation has increased the importance of "mobile marketing or mobile marketing", which can be defined as establishing marketing communication with target customers through mobile phones and sending promotional messages. This study will first briefly discuss the improvements and advances in mobile communication technologies.
Improvements in information and communication technologies have created important marketing opportunities for companies. One of the latest technological advances that is affecting companies' marketing activities is the use of mobile phones as a channel for marketing communications.
In the following, the increasing use of mobile phones and the growing importance of mobile marketing due to its advanced features and benefits will be discussed, and mobile marketing methods will be adapted to gaming techniques, and solutions will be found by studying and examining problems. Come, they will be raised. Finally, the expectations for the future will be mentioned.
Finally, in the conclusion section, we compare the advantages and disadvantages of these two marketing methods.
کلیدواژهها [English]
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