نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسنده
دانشجو کارشناسی ارشد گرایش بازاریابی پیام نور واحد ورامین
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
The aim of this study was to investigate the effect of competitive intelligence on organizational performance with emphasis on the role of social-strategic intelligence in export-oriented companies in Tehran in 1399. The statistical population of this study is all employees of export-oriented companies in Tehran. Sampling method is available by sampling and 150 members of the community were selected as sample members. Goldstone Questionnaire (2009), Hershey and Goldsmith Questionnaire (2001), and Grocker (2010) Socio-Strategic Intelligence Questionnaire were used to measure competitive intelligence. IBM AMOS 24 software was used for data analysis. The results were presented after fitting the model. The results showed that competitive intelligence directly affects organizational performance. The results also showed that competitive intelligence through organizational socio-strategic intelligence affect organizational performance.
کلیدواژهها [English]
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