نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسندگان
1 (نویسنده مسئول)کارشناسی ارشد، مدیریت صنعتی، گرایش تولید، دانشگاه آزاد یزد، دانشکده اقتصاد و مدیریت، یزد، ایران
2 مدرس گروه مدیریت صنعتی دانشکده مدیریت دانشگاه دولتی قم ایران
3 کارشناسی ارشد، مدیریت بازرگانی -بازاریابی، واحد ملایر، دانشگاه آزاد اسلامی، ملایر
4 کارشناسی علوم آزمایشگاهی،واحد بوشهر،دانشگاه علوم پزشکی، بوشهر،ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
A standardized custom-based custom can be described as quality adaptation to expected services. The purpose of this study is to measure the impact of standardization and ordering on the quality of service (technical-application) and customer loyalty with the role of customer satisfaction of the unit of interest. Gas reserves are the fourth South Pars refinery. The results of PLS Smart 3 software show that standardization has a significant impact on technical quality and applied quality, but ordering has no significant impact on technical quality and applied quality, applied quality and technical quality have a significant impact on customer loyalty, as well as Application quality has no significant impact on customer loyalty through customer satisfaction variable, but technical quality has a significant impact on customer loyalty variable customer satisfaction. It can enhance the flexibility and guidance of one of the companies, and the standardization, the power of the resistance and dynamic economy, is capable of being able to do so, and so on.
کلیدواژه‌ها [English]
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