نوع مقاله : مقاله پژوهشی
کارشناسی ارشد مهندسی مخازن هیدروکربوری، رییس مرکز پژوهش های صنعتی و معدنی تجهیز صنعت نگین پاسارگاد، ایران
عنوان مقاله [English]
Marketing is critical to any business. Marketing is a process that includes research, promoting and selling products and services to the target market (consumers). The main purpose of this study was to investigate the impact of cyberspace on desert motor marketing and advertising. The method of this study is analytical-applied using the SWOT method, which the results showed; The organizational criterion with a score of 0.608 was selected as the most important indicator on the impact of cyberspace on advertising and marketing at Desert Company and then the economic criterion with a score of 0.229 respective /0 are ranked fourth. It also shows that among the formulated strategies, the highest attraction is to eliminate bandwidth restrictions and create the right infrastructure in the opportunity to use cyberspace in desert engine advertising and marketing, and the lowest attractiveness of The strategy of preventing the quality of components, the abuse of profitable companies, and the disadvantage of customers to buy the product online.