نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسندگان
1 استادیار، دانشکده مدیریت ،دانشگاه پیام نور، الشتر، ایران
2 گروه آموزشی مدیریت بازرگانی، دانشکده مدیریت، دانشگاه پیام نور واحد الشتر، لرستان، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The widespread influence of digital technologies in the daily lives of human beings has led to widespread changes in people's lifestyles and business models today. The purpose of this study is to investigate the role of storytelling in digital marketing. It deals with digital marketing and storytelling as well as storytelling and then describes its dimensions. The method of data collection has been review and library. This research is applied and descriptive in terms of purpose and nature. The results of this study indicate that storytelling as a method can play an effective role in digital marketing..
کلیدواژه‌ها [English]
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