نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسندگان
1 استادیار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 کارشناسی ارشد، مدیریت بازرگانی، دانشکده مدیریت، اقتصاد و حسابداری، دانشگاه پیام نور، تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Despite the increase in public awareness compared to the old days as a positive factor in the realization of direct democracy, population explosion is a factor that makes the conditions for the realization of the long-standing ideal of real democracy difficult. The purpose of this study is to investigate the effect of perceived security on electronic trust and operational use intention with the mediating role of use attitude and behavioral intention of Bank Mellat branches in Tehran Region One. This research, in terms of purpose, is applied research. The sample required for the study was obtained using the Cochran's formula at a confidence level of 5% equal to 384 people. The results showed that perceived security has a significant effect on behavioral intention through the mediating role of usage attitude in customers of Bank Mellat, District 1 of Tehran, and also electronic trust has a significant effect on behavioral intention through the mediating role of usage attitude in customers. The main reason for electronic trust has a significant effect on the intention of operational use through the mediating role of behavioral intention in the customers of Bank Mellat, Region One of Tehran. Also, the attitude of use has a significant effect on the intention of operational use through the mediating role of behavioral intention in Bank Mellat customers.
کلیدواژه‌ها [English]
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