نوع مقاله : مقاله پژوهشی
1 گروه مدیریت دولتی، عضوهیات علمی،دانشگاه آزاد اسلامی، واحد لارستان،لارستان، ایران (نویسنده مسئول)
2 گروه مدیریت دولتی،دانشگاه آزاد اسلامی،واحد لارستان،لارستان،ایران
3 گروه مدیریت دولتی واحد لارستان،،دانشگاه آزاد اسلامی، لارستان،ایران
عنوان مقاله [English]
E-commerce is a term that is widely used in business and commercial literature and media today. This new phenomenon has different definitions due to its infancy as well as the very diverse applications and fields of activity with different authorities. E-commerce is the general term for the exchange of goods and services through computer networks, and has many economic benefits, including job creation, reducing inflation, expanding the market, increasing competition, improving productivity, and enabling small and medium-sized enterprises (SMES). Without a proper e-commerce strategy, all of the company's efforts to establish e-commerce may fail and threaten the organization, the organization, and even the organization's survival while wasting financial, human, and time resources. Undoubtedly, the first and basic step in formulating a strategy is to formulate and design the strategic goals of e-commerce within the framework of the hierarchy of goals, ie vision, mission and long-term and short-term organizational goals. Expresses and states that the benefits of information technology improve the organization's relationship with the customer and create a competitive advantage in e-commerce. In this article, we will examine the concept of e-commerce and gain a competitive advantage in it.