نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسنده
دانشجوی کارشناسی ارشد، مدیریت پیام نورواحد تهران غرب،تهران،ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
Studies show that one of the best ways for an organization to grow and excel is to build and nurture communities in the digital world. The great importance and impact of banks in the development of society requires their strong presence in the field of digital and social networks. Social networks have become a powerful force in shaping various aspects of business. This effect can be evaluated from different aspects. Customer movement towards new media, low effectiveness of advertising, the importance of word-of-mouth advertising, especially in cyberspace, access to a large number of customers and markets, limited opportunities such as cyberspace in creating and developing communication, social networking capabilities in providing And selling products, strengthening the brand is one of the most important effects of social networks in business. Banks, as one of the most important players in the field of business and commerce, are no exception to this rule, so that we see their more active presence in social networks every day. In line with the strategies adopted, they pay special attention to social networks as a new paradigm in dealing with their customers. For this reason, in this article, we will take a look at social networks and the future of banks' relationship with their customers in this way
کلیدواژهها [English]
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