نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسنده
دانشجوی کارشناسی ارشد، مدیریت کسب و کار، دانشگاه پیام نور، تهران، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
Social media has changed the power structures in the market. Evidence shows the transfer of power that is taking place and the emergence of new power from powerful and advanced customers who can hardly be influenced, persuaded or retained. This article highlights the nature of the effects and current state of social media and emphasizes their role in changing organizations' marketing strategies. The purpose of this study is to achieve appropriate strategies in "marketing organizations" through "social media". In the present study, a review method has been used to collect information and the tools used in this research have been library and documentary studies that have been taken from the collection of domestic and foreign journals located in reputable scientific sites and publications approved by the Ministry. Science has been harvested and used. In this article, by explaining the importance of social media and the opportunities created in it for each organization, we have tried to provide effective marketing strategies in order to keep pace with the forthcoming changes in accordance with the goals of each organization.
کلیدواژهها [English]
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