Journal of Intelligent Marketing Management

Keyword Index

A

AHP and SWOT models Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
AI-assisted writing Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research [Volume 6, Issue 4, 2025, Pages 1-10]
AI-generated articles Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research [Volume 6, Issue 4, 2025, Pages 1-10]
Allameh Tabataba&‌‌‌‌‌‌‌‌‌rsquo A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Alliance marketing Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Alpha wave Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Anxiety Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Artificial intelligence competencies Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Artificial Intelligence Technology Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Attitude towards brand Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Attitude towards influencer Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Augmented reality The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry [Volume 6, Issue 3, 2025, Pages 423-458]
Augmented Reality (AR) Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Augmented reality technology The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Autism Spectrum Disorder Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Automotive industry Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]

B

B2B Marketing Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Banking Industry Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Banking Industry "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Banking Industry Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]
Banking Industry Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2025, Pages 237-257]
Banking system Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Banking System&‌‌‌emsp Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Behavioral Analytics A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Behavioral Consequences Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Bibliometric analysis The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience: Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Big Data Digital deployment model with control over AI structures [Volume 6, Issue 4, 2025, Pages 391-416]
Books Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2025, Pages 84-115]
Brand evangelism The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Brand Strategy Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Business Analytics Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
Business intelligence Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]
Business Model Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]

C

Chatbot marketing efforts The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Clustering Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Clustering Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]
Cognitive and behavioral components Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Cognitive Engagement The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Confidence Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Consumer Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2025, Pages 417-432]
Consumer Behavior Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Consumer Behavior Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Consumer Perspective Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Consumer purchasing behavior Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Consumers Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Consumer Unconscious Behavior Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Content Marketing The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Convolutional neural network Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Corporate strategy Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2025, Pages 417-432]
Cost of green advertising Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Credibility The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Crisis Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Cultural Norms Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Cultural Policy Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Currency Crisis The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Customer attention to green ‎programs Fuzzy Modeling of the Effects of Green ‎Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Customer engagement Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2025, Pages 433-450]
Customer engagement Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Customer Journey Map Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Customer Relationship Management Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Customer Value Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2025, Pages 186-211]

D

Dairy industry Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Dark Side of Organizational Citizenship Behavior Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Data-Driven Marketing A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Data-Driven Marketing Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Deep Learning Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Deep Neural networks Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Detergent industry Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Device Experience The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Dezful Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2025, Pages 329-349]
Digital Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Digital Branding Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Digital companies Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Digital Leadership Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2025, Pages 136-154]
Digital Lifestyle Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2025, Pages 155-185]
Digital Marketing Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Digital Marketing Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Digital Marketing Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Digital Marketing The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
Digital Marketing Digital deployment model with control over AI structures [Volume 6, Issue 4, 2025, Pages 391-416]
Disease Detection Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Dynamic Capabilities View Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]

I

I A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Immersion Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Impression Management Behavior Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Impulse Buying Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Incentive marketing Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Industrial marketing capabilities Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Influencer attractiveness Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Influencers Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
Innovation Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Insurance Industry Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Insurance Service Industry Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Integration Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Integration Quality Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Interactive Narratives Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Interactive storytelling Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Internal intelligent marketing Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Internet of Things (IoT) A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2025, Pages 11-33]
Internet shopping Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Interpersonal Interaction The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Interpretive Structure Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2025, Pages 295-314]
Interpretive Structure Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2025, Pages 373-390]
Intuitive marketing Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Iranian Economy The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Iranian Refineries Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Iraq Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Iridology Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Islamic Thought A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]

M

Machine Learning Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Machine Learning Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Management A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Marketing Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Marketing Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2025, Pages 329-349]
Marketing Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Marketing Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Marketing Management Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2025, Pages 373-390]
Marketing Mix Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Marketing strategies The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Marketing strategies Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2025, Pages 433-450]
Marketing strategy Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Market Uncertainty Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Medical Tourism Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Mentee Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Mentor Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Mentoring Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Metaverse Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Mixed Integrated Marketing Communications Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Mixed Reality (MR) Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Muhammad Abduh A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Muhammad Rashid Rida A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Multi-Criteria Decision-Making Methods Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Multi Grounded Theory Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Multi-Sided Digital Platforms Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2025, Pages 278-294]

P

Para-social Relationship Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2025, Pages 212-236]
Pervasive Technologies A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Phenomenology Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Policy Making Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Policy Requirements Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Power-seeking behaviors Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Price Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Privacy The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
Product development Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Product management Digital deployment model with control over AI structures [Volume 6, Issue 4, 2025, Pages 391-416]
Profitability Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Psychological Consequences Psychological Consequences Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Psychological Distance The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Public Sector Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2025, Pages 350-372]
Public Sector Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Purchase Intention The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]

S

Satisfaction The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Scenario Writing Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Shannon Entropy The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2025, Pages 62-83]
Simulated World Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Smart marketing A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Smart marketing Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Smart marketing Designing a smart marketing model in the development of the clothing industry [Volume 6, Issue 3, 2025, Pages 95-119]
Smart marketing A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2025, Pages 11-33]
SMEs Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Social benefits Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Social Business Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Socialization Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Social Marketing Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Social Media Marketing Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Social Network Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Social Responsibility Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2025, Pages 258-277]
Social Security The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2025, Pages 315-328]
Spatial planning Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Special talent Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Stock price Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Strategic Alliance Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Strategic Change The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Strategic Formulation The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Strategic Intent The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Strategic Model Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2025, Pages 295-314]
Strategic planning Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Supply chain integration Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2025, Pages 136-154]

Journal of Intelligent Marketing Management

Keyword Index

A

B

C

D

E

F

G

H

I

K

L

M

N

O

P

R

S

T

U

V

W