Abbasian, Ezatollah A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Abbasian, Ezatollah Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Abbasian, Ezatollah AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2026, Pages 34-61]
Abbasian, Ezatollah Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research [Volume 6, Issue 4, 2026, Pages 1-10]
Abdi Tekyeh, Kousar Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2026, Pages 212-236]
Abdolalipour, Amirhossein Fuzzy Modeling of the Effects of Green Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Abdolhoseini, Reza The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience:
Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Abdul Hamid Al-Zidawi, Ehsan Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Abu, Hosein Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Aghadavood (Corresponding author), Seyed Rasool Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Aghadavood (Corresponding author), Seyed Rasool Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Aghaei, Enayatollah Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Aghazadeh, Mohsen A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Ahmadi, Fatemeh Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Ahmadi Daniali, Arezo Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2026, Pages 373-390]
Ahmadi Sharif, Mahmood The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Ahmadi Sharif, Mahmoud Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Ahmadi Sharif, Mahmoud Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Ahmadi Sharif, Mahmoud Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2026, Pages 295-314]
Ahmadi Sharif, Mahmoud Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2026, Pages 373-390]
Ahmadzadeh, Soamyeh The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Ahmadzadeh, Soamyeh Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2026, Pages 136-154]
Alaghehband, Hamid Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Alamdar, Zeynab Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Alavi, Seyyed Ahmad Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Al-Delfi, Mohammad Shahab Ahmad Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Alipour Arjestan, Morteza The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Alipour Darvishi, Zahra Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Al-Saadoun, Ziad Mohammad Saeed Hossein Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Ameri Shahrabi, Mohsen Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Amini, Mohammad Taghi Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Amirnezhad, Ghanbar Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Aniseh, Mohammad Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2026, Pages 186-211]
Ansari, Manouchehr Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Ansari, Manouchehr AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2026, Pages 34-61]
Arghan, Abbas Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
Asadi, Kousar Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Asayesh, Farzad Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Asayesh, Farzad Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Asayesh, Farzad Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2026, Pages 295-314]
Askari, Ahmad Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Askari, Ahmad Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Askari, Ahmad Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Asl Roosta, Hamed Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Attari, Arefeh The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Azad, Gholamreza Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Azadi, keyhan Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2026, Pages 350-372]
Azizian, Omolbanin Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
B
Babrdel, Samira Fuzzy Modeling of the Effects of Green Advertising on Consumers' Green Preferences [Volume 6, Issue 2, 2025, Pages 206-229]
Baghbani, Elham Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Baghdadi, Niloufar Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Bagheri, Afsaneh Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Bagheri, Seyyed Mohammad Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Baharlou, Saeid Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
Bahmanirad, Mohammad Hasan The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Bahraini, Reza Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2026, Pages 417-432]
Bairamzadeh, Sona The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Bakhshizadeh, Alireza Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Barbari, Mohammad Presenting a Strategic Model for Brand Revitalization of Holding Companies [Volume 6, Issue 4, 2026, Pages 295-314]
Bashokouh Ajirloo, Mohammad The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry [Volume 6, Issue 3, 2025, Pages 423-458]
Bayatzadeh, Shahab The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Beglari, Soroush Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
Bodaghi, Daruosh Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Bohli Bohl, Fatemeh Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Bromideh, Ali Akbar AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents [Volume 6, Issue 4, 2026, Pages 34-61]
D
Dehghan Shabani, Zahra The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Doroudi, Homa Examination and Evaluation of the Negative Consequences of Artificial Intelligence in Business Unit Analysis from the Perspective of Inter-Organizational Competition [Volume 6, Issue 2, 2025, Pages 246-287]
E
Ebrahimi, Mahdi The Effect of Strategic Intent on Smart Strategic Change with the Mediation of Strategic Formulation (case study: Refah Kargaran Bank) [Volume 6, Issue 2, 2025, Pages 303-325]
Ebrahimpour Azbari, Mostafa Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Ebrahimzadeh, Reza Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Emari, Hossein Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
Eshaghi Bandpey, Samaneh Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Etebarian, Akbar Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Etebarian Khorasgani, Akbar Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Eyni Mirhosseinlou, Ommolbanin Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Ezadi, Reyhaneh Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
F
Falahati, Alireza Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Fani, Majid Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Fani, Majid The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2026, Pages 315-328]
Farahani, Maryam Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Faregh, Seyed Ali Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform [Volume 6, Issue 3, 2025, Pages 60-77]
Farjam, Saeid Digital deployment model with control over AI structures [Volume 6, Issue 4, 2026, Pages 391-416]
Farvizi, Leila Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
Feizi Zengir, Mohammad Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
G
Ganji kho, Mohsen Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Ghaderi, Maroof Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Ghaem Maghami, Negar Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Ghafari Ashtiani, Peyman Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Ghanimati, Hasan Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Ghareh Daghi, Zahra Designing a Digital Branding Model in the Insurance Service Industry with a Focus on Artificial Intelligence Technology [Volume 6, Issue 2, 2025, Pages 230-245]
Gharib Navaz, Nader Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Ghasemi, Seyd Ahmad Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Ghasemi Pirbalooti, Anahita Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2026, Pages 136-154]
Gheitani, Alborz Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Gholami, Mahmoud Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2026, Pages 417-432]
Gholipour Fereydoni, Shahrbano Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Gholizadeh, Mohammad Hasan Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Ghorbani, Fatemeh Designing a smart marketing model in the development of the clothing industry [Volume 6, Issue 3, 2025, Pages 95-119]
Ghorbanian, Mohammad Reza The Role of Event Marketing in Developing the Market for Medicinal Plants and Natural Products in Knowledge-Based Companies [Volume 6, Issue 2, 2025, Pages 348-365]
Golbaz, Farokh Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Goodarzi, Ali Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
H
Hadian, Ebrahim The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Hadi Peykani, Mehraban Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Haghighinasab, Manijeh Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2026, Pages 155-185]
Hajiaghajani, Azam Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Hajiaghajani, Azam Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Hajibabaei, Hossein Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2026, Pages 212-236]
Hajiha, Ali Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools) [Volume 6, Issue 1, 2025, Pages 425-453]
Hajikarimi, Babak "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Hamdi, Karim Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Hamedi, Orkideh Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Hamidizadeh, Mohammad Reza Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Hamoudjtheer, Saadoun Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Hamoudjtheer, Saadoun Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Harandi, Ataollah Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Hasanpour, Akbar Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Hashemi, Seyyed Mahmoud Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2026, Pages 237-257]
Hashemi Baghi, Zeinab Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2026, Pages 155-185]
Hassani, Seyed Reza Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Hosseini, Mohammadreza Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Hussein Al-Dulaimi, Ahmed Habib Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
I
Iranzadeh, Soleyman Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
J
Jafari, Seyyed Mohammad Bagher The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2026, Pages 62-83]
Jafari Zare, Morteza Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Jalalzadeh, Seyyed Reza The Impact of Chatbot Marketing Efforts on Customer Brand Relationship: (A Case Study of Iranian 24 Store’s Chatbot Users) [Volume 6, Issue 2, 2025, Pages 115-137]
Jami Pour, Mona The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2026, Pages 62-83]
K
Kaeidi Shadegan, Sara Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Kameli, Mohamamd Javad Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries [Volume 6, Issue 1, 2025, Pages 364-397]
Kamyabi, Saeed Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
Kangarani Farahani, Ali Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Karimi Fard, Ahmad Reza Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System [Volume 6, Issue 4, 2026, Pages 258-277]
Khadivar, Ameneh Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle [Volume 6, Issue 4, 2026, Pages 155-185]
Khanlari, Amir The Bibliometric Analysis of the Interaction Between Artificial Intelligence and Customer Experience:
Identifying Knowledge Structure and Future Trends [Volume 6, Issue 2, 2025, Pages 171-205]
Khansari, Mostafa Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Khoon Siavash, Mohsen Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Khorasani, Khatereh Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
Kia Kojouri, Davood Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Kia Kojouri, Davood Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Konari Zadeh, Iman Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2026, Pages 329-349]
Kousheshi, Mohammad Reza Investigating the Impact of Artificial Intelligence Competencies on Organizational Performance Through Industrial Marketing Capabilities: A Case Study of Manufacturing Companies in Shahid Salimi Industrial Park, Tabriz [Volume 6, Issue 2, 2025, Pages 65-87]
M
Maghami Dowlat Abad, Mehri The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry [Volume 6, Issue 3, 2025, Pages 423-458]
Mahdavirad, Mohammad Ali A Comparative Study of the Fundamentals of Governance and Management in the Thought of Allameh Tabatabaei, Mohammad Abdoh, and Rashid Reza [Volume 6, Issue 2, 2025, Pages 507-516]
Malek akhlagh, Esmaeel Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
Malekichoobari, Mojtaba Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2026, Pages 350-372]
Maneshi, Mostafa Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach [Volume 6, Issue 3, 2025, Pages 328-351]
Marandi, Bahareh Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Masomi, Meysam Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Masteri Farahani, Mohammad Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Mehrabi, Anoushirvan "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
MemarZadeh tehran, GholamReza Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Milani, Seyyed Mohammad Sadeq A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Milani, Seyyed Mohammad Sadeq Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Milani Hoseini, Seyed Mohammad Sadegh Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity [Volume 6, Issue 2, 2025, Pages 410-432]
Mirabi, VahidReza Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Mirhajian Moghadam, Ramuna Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Mohammad khani, Mehdi Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq [Volume 6, Issue 1, 2025, Pages 314-363]
Mohebbi, Serajeddin Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
Mohebi, Serajodin Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing [Volume 6, Issue 1, 2025, Pages 224-247]
Mojalal Chobaghloo, Mohammad Ali Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Momayez, Ayatollah A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2026, Pages 11-33]
Momayyez, Ayatolllah Entrepreneurial learning in crisis: intelligent management of market uncertainty [Volume 6, Issue 1, 2025, Pages 39-65]
Monajjem, Samane Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2026, Pages 186-211]
Montakhab Madani, Mina Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Moradi, Alireza Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Morovati Sharifabadi, Ali Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Mousakhani, Morteza Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry) [Volume 6, Issue 1, 2025, Pages 248-279]
Mousavi, Seyed Najmeddin Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Movaghar Moghadam, Farshid Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Mowlud karim, Behlin Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes [Volume 6, Issue 1, 2025, Pages 11-38]
N
Naami, Abdullah Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Naghipour, Avaz Predicting the market influenced by consumer sentiments using artificial intelligence [Volume 6, Issue 1, 2025, Pages 66-83]
Naghipour, Avaz Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Naimaei Mousavi, Seyed Amirhossein Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance [Volume 6, Issue 4, 2026, Pages 186-211]
Najafi, Amir "Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises." [Volume 6, Issue 1, 2025, Pages 210-223]
Namamian, Farshid Presenting a Marketing Model in Social Businesses (Theme Analysis Method) [Volume 6, Issue 3, 2025, Pages 318-327]
Nasehifar, Vahid Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies [Volume 6, Issue 1, 2025, Pages 132-150]
Naser Sadrabadi, Alireza Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Nasiri, Amir Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology [Volume 6, Issue 4, 2026, Pages 373-390]
Nazarpouri, Amir Houshang Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis [Volume 6, Issue 1, 2025, Pages 151-164]
Nematizadeh, Sina Introducing an intuitive marketing model in the detergent industry [Volume 6, Issue 2, 2025, Pages 433-479]
Noorinejad, Somayeh Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Norouzi, Abdolreza Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Norouzi, Hossein The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
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Omidi, Fereydoun Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2026, Pages 329-349]
Omidi, Fereydoun Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2026, Pages 433-450]
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Pahlavan mazandarani, Parisa Digital marketing in art gallery management: A new approach to audience attraction and business development [Volume 6, Issue 3, 2025, Pages 120-138]
Parhizgar, Mohammad Mehdi Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies [Volume 6, Issue 1, 2025, Pages 454-481]
Peyman, Freidoon Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach [Volume 6, Issue 3, 2025, Pages 402-422]
Pirzad, Ali Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Pirzad, Ali Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Poor Ebrahimi, Alireza Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
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Rah Chamani, Ahmad Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Rahimi, Gholam Reza Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Rahimi Baghmalek, Jahan Bakhsh Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country [Volume 6, Issue 3, 2025, Pages 164-187]
Rahim Monfared, Javad Omni-Channel Integration Quality Pattern Designing in bank industry [Volume 6, Issue 1, 2025, Pages 165-188]
Rahmati Ghofrani, Yalda Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Rahmaty, Maryam Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method [Volume 6, Issue 3, 2025, Pages 242-256]
Ramezani, Mojtaba Design and Validation of an Optimal Strategic Human Resource Planning Model in Education [Volume 6, Issue 3, 2025, Pages 277-293]
Rashnoodi, Asghar Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2026, Pages 433-450]
Rezaei, Mohammad Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique [Volume 6, Issue 4, 2026, Pages 278-294]
Rezaian, Ali Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful [Volume 6, Issue 4, 2026, Pages 329-349]
Roholamini, Mehdi The Impact of Smart Marketing on Housewives Using Social Media Content [Volume 6, Issue 4, 2026, Pages 315-328]
Rohollahi, Ahmad Ali Designing a smart marketing model in the development of the clothing industry [Volume 6, Issue 3, 2025, Pages 95-119]
Roshan Azadeh, Zahra The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers) [Volume 6, Issue 3, 2025, Pages 11-34]
Rosta, Alireza Impact of Smart Marketing on the Tourism Industry in Iran [Volume 6, Issue 2, 2025, Pages 288-302]
Rostamzadeh, Parviz The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Roudbari Moonji, Zeynab Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
Rouholamini, Mehdi Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry [Volume 6, Issue 1, 2025, Pages 530-557]
Rousta, Alireza Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry [Volume 6, Issue 1, 2025, Pages 511-529]
Rousta, Ali Reza Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings [Volume 6, Issue 3, 2025, Pages 352-366]
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Saberi Haghayegh, Rahmat Ali Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
Sadeghi, Amir Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products [Volume 6, Issue 4, 2026, Pages 417-432]
Safid Dashti, Farzaneh Identification of social marketing components for health sector policies with a meta-combination approach [Volume 6, Issue 3, 2025, Pages 139-163]
Sahebi, Maryam A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2026, Pages 11-33]
Salamzadeh, Aydin Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Sanae, Mohammad Reza Rewriting the Customer Journey Map by Combining Artificial Intelligence Tools and Social Networks [Volume 6, Issue 2, 2025, Pages 11-29]
Sarvarian, Mahsa The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges [Volume 6, Issue 4, 2026, Pages 62-83]
Sehhat, Saeed Designing a Model for Preventing the Dark Side of Organizational Citizenship Behaviors in the Insurance Industry Using a Mixed-Methods Approach [Volume 6, Issue 2, 2025, Pages 366-390]
SetayeshEskha, Ali Akbar Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail [Volume 6, Issue 1, 2025, Pages 280-313]
Shahi, Ramin Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images [Volume 6, Issue 3, 2025, Pages 188-205]
Shahnazari, Ali Digital deployment model with control over AI structures [Volume 6, Issue 4, 2026, Pages 391-416]
Shariati Kamalabadi, Mohsen Identifying and prioritizing the political components of cultural policy-making in Iraq [Volume 6, Issue 2, 2025, Pages 326-347]
Sharif, Mohammad Ali Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Sharifi, Saeed Developing a Holographic Organization Model in Iraqi Municipalities: A Look Based on Human Resource Resilience with a Grounded Theory Approach [Volume 6, Issue 2, 2025, Pages 391-409]
Shaygan Mehr, Sima The Impact Effect of Different Monetary Policy Rules on Welfare During the periods of Stability and Currency crisis in Iran [Volume 6, Issue 2, 2025, Pages 480-506]
Shiri, Ghasem Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2026, Pages 237-257]
Shirmohammadi, Yazdan Social benefits of artificial intelligence for students with emphasis on marketing activities [Volume 6, Issue 1, 2025, Pages 189-209]
Shirmohammadi, Yazdan Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach [Volume 6, Issue 3, 2025, Pages 257-276]
Shojaei Fard, Ali Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach [Volume 6, Issue 1, 2025, Pages 482-510]
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Taheri Roozbahani, Mohammad Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South [Volume 6, Issue 3, 2025, Pages 206-241]
Talaie, Hamid reza The Impact of Interpersonal Interaction on Purchase Intent in Live Streaming E-commerce with the Mediating Role of Psychological Distance and Cognitive Involvement [Volume 6, Issue 2, 2025, Pages 88-114]
Talaie, Hamidreza Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture [Volume 6, Issue 4, 2026, Pages 136-154]
Tootian Esfahani, Sedeghe Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence [Volume 6, Issue 4, 2026, Pages 237-257]
Torabi, Mohammad Amin A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies [Volume 6, Issue 1, 2025, Pages 1-10]
Torabi, Mohammad Amin Marketing Strategies in the Simulated World: Narrative, Data, and Mixed Reality [Volume 6, Issue 2, 2025, Pages 1-10]
Torki Harchegani, Aminollah Identifying and prioritizing affiliate marketing strategies in online businesses [Volume 6, Issue 4, 2026, Pages 116-135]
Toufighi, Seyyed Pendar Designing the Mentoring Model in the Banking Industry: A Multi-Grounded Theory Analysis [Volume 6, Issue 2, 2025, Pages 30-64]
Toulabi, Zeynab Identifying and prioritizing affiliate marketing strategies in online businesses [Volume 6, Issue 4, 2026, Pages 116-135]
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Vahabzadeh Monshi, Shadan Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques [Volume 6, Issue 3, 2025, Pages 367-401]
Vazifehdust, Hossein Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry [Volume 6, Issue 3, 2025, Pages 294-317]
Vaziri, Mehrdad Designing a model to increase customer engagement in international markets [Volume 6, Issue 4, 2026, Pages 433-450]
Vaziry, Alireza Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization [Volume 6, Issue 4, 2026, Pages 350-372]
Voosogh Tabrizi, Mohammad Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention [Volume 6, Issue 4, 2026, Pages 212-236]
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Yadollahi Farsi, Jahangir A multi-level model of IoT adoption in financial services: Implications for smart marketing [Volume 6, Issue 4, 2026, Pages 11-33]
Yazdan Bakhsh, Anooshe Using neural networks to predict weight loss [Volume 6, Issue 3, 2025, Pages 35-59]
Yousefzadeh Chabook, Shahrokh Neural Responses to Native Advertising Based on Cognitive and Behavioral Components: A Neuromarketing Approach [Volume 6, Issue 2, 2025, Pages 138-170]
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Zandmoghadam, Mohammad Reza Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area [Volume 6, Issue 1, 2025, Pages 398-424]
Zanjirchi, Seyed Mahmood Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making [Volume 6, Issue 4, 2026, Pages 84-115]
Zarafshan, Zahra Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers [Volume 6, Issue 3, 2025, Pages 78-94]
Zaranezhad, Mansour Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network [Volume 6, Issue 1, 2025, Pages 84-107]
