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ارائه مدل ترویج فرهنگ مسئولیت اجتماعی در صنعت لوازم خانگی (مورد مطالعه: گروه صنعتی انتخاب)

مقالات آماده انتشار

نوع مقاله : مقاله علمی-پژوهشی

نویسندگان
سمیرا حاجی شفیعی 1
مهرداد صادقی 2
رضا اسماعیلی 2
علی رشیدپور 3
1 گروه مدیریت و برنامه‌ریزی فرهنگی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
2 گروه مدیریت و رسانه، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
3 گروه فرهنگ و ارتباطات، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.
JABM.3.2.15564.3515416895
چکیده
پژوهش حاضر با هدف ارائه الگوی ترویج فرهنگ مسئولیت‌پذیری در صنعت لوازم خانگی (مورد مطالعه: گروه صنعتی انتخاب) طراحی و اجرا شد. این پژوهش از نظر هدف، توسعه‌ای-کاربردی، از منظر گردآوری داده‌ها، توصیفی و از حیث قطعیت داده‌ها، اکتشافی محسوب می‌شود. رویکرد پژوهش کیفی بوده و برای گردآوری داده‌ها از مصاحبه‌های نیمه‌ساختاریافته استفاده شد. نمونه‌گیری به‌صورت هدفمند و با رویکرد گلوله‌برفی انجام گرفت و تا دستیابی به اشباع نظری ادامه یافت؛ پس از انجام ۱۵ مصاحبه با مدیران، کارشناسان ارشد و کارکنان باتجربه گروه صنعتی انتخاب و سایر شرکت‌های فعال در صنعت لوازم خانگی، اشباع نظری حاصل شد. داده‌های حاصل از مصاحبه‌ها با استفاده از روش تحلیل مضمون و بر مبنای رویکرد استقرایی (آتراید-استرلینگ) مورد تجزیه‌وتحلیل قرار گرفتند. یافته‌های پژوهش نشان داد که ابعاد و مؤلفه‌های الگوی ترویج فرهنگ مسئولیت‌پذیری در قالب ۱۲۵ مضمون پایه، ۲۷ مضمون سازمان‌دهنده و ۵ مضمون فراگیر طبقه‌بندی می‌گردد. مضامین فراگیر عبارتند از: «بسترهای معنایی و هویتی مسئولیت‌پذیری»، «رهبری گفتمانی و الگوسازی فرهنگی»، «اجتماعی‌سازی و بازتولید ارزش‌های مسئولانه»، «زیست‌جهان سازمانی و منش مسئولانه» و «پیامدهای گفتمانی و انباشت سرمایه اجتماعی». الگوی استخراج‌شده نشان می‌دهد که ترویج فرهنگ مسئولیت‌پذیری در صنعت لوازم خانگی، فرایندی چندلایه و تعاملی است که از بسترهای معنایی و هویتی آغاز شده، از طریق رهبری گفتمانی و الگوسازی فرهنگی هدایت می‌شود، با فرایندهای اجتماعی‌سازی و بازتولید ارزش‌ها تثبیت می‌گردد، در زیست‌جهان سازمانی و منش مسئولانه تجلی می‌یابد و در نهایت به پیامدهای گفتمانی و انباشت سرمایه اجتماعی منجر می‌شود. الگوی ارائه‌شده در این پژوهش، برخلاف رویکردهای سنتی که عمدتاً بر ابعاد کارکردی و ساختاری مسئولیت‌پذیری تأکید دارند، با رویکردی انسان‌شناختی و جامعه‌شناختی به فرهنگ مسئولیت‌پذیری نگاه کرده و نقش عوامل معنایی، هویتی، گفتمانی و نمادین را در ترویج این فرهنگ برجسته می‌سازد؛ این الگو می‌تواند به‌عنوان یک چارچوب راهنما برای مدیران صنعت لوازم خانگی و سایر صنایع مشابه در جهت ترویج فرهنگ مسئولیت‌پذیری مورد استفاده قرار گیرد و زمینه‌ساز پژوهش‌های آتی در حوزه مسئولیت‌پذیری اجتماعی شرکتی، به‌ویژه در زمینه طراحی مداخلات فرهنگی و سازمانی، باشد.
کلیدواژه‌ها
فرهنگ مسئولیت‌پذیری
مسئولیت اجتماعی شرکتی
تحلیل مضمون
صنعت لوازم خانگی
موضوعات

عنوان مقاله English

Presenting a Model for Promoting the Culture of Social Responsibility in the Home Appliance Industry (Case Study: Entekhab Industrial Group)

نویسندگان English

Samira Hajishafiei 1
Mehrdad Sadeghi 2
Reza Esmaili 2
Ali Rashidpoor 3
1 Department of Cultural Management and Planning, Isf.C., Islamic Azad University, Isfahan, Iran.
2 Department of Management and Media, Isf.C., Islamic Azad University, Isfahan, Iran.
3 Department of Culture and Communication, Isf. C., Islamic Azad University, Isfahan, Iran.
چکیده English

The present study was designed and conducted with the aim of developing a model for promoting the culture of responsibility in the home appliance industry, with Entekhab Industrial Group as the case study. In terms of purpose, the study is developmental-applied; from the perspective of data collection, it is descriptive; and in terms of the certainty of data, it is exploratory. The research adopted a qualitative approach, and semi-structured interviews were used for data collection. Purposive sampling with a snowball approach was employed and continued until theoretical saturation was achieved. Following 15 interviews with managers, senior experts, and experienced employees of Entekhab Industrial Group and other companies active in the home appliance industry, theoretical saturation was reached. The interview data were analyzed using thematic analysis based on the inductive approach proposed by Attride-Stirling. The findings indicated that the dimensions and components of the model for promoting the culture of responsibility could be classified into 125 basic themes, 27 organizing themes, and 5 global themes. The global themes included: “Semantic and Identity-Based Foundations of Responsibility,” “Discursive Leadership and Cultural Modeling,” “Socialization and Reproduction of Responsible Values,” “Organizational Lifeworld and Responsible Disposition,” and “Discursive Outcomes and the Accumulation of Social Capital.”
The extracted model demonstrates that promoting a culture of responsibility in the home appliance industry is a multilayered and interactive process that begins with semantic and identity-based foundations, is guided through discursive leadership and cultural modeling, is consolidated through processes of socialization and the reproduction of values, is manifested in the organizational lifeworld and responsible disposition, and ultimately leads to discursive outcomes and the accumulation of social capital. Unlike traditional approaches that primarily emphasize the functional and structural dimensions of responsibility, the model presented in this study adopts an anthropological and sociological perspective on the culture of responsibility and highlights the role of semantic, identity-based, discursive, and symbolic factors in promoting this culture. The proposed model can serve as a guiding framework for managers in the home appliance industry and other similar industries to promote a culture of responsibility and can provide a basis for future research in the field of corporate social responsibility, particularly in designing cultural and organizational interventions.

کلیدواژه‌ها English

Responsibility Culture
Corporate Social Responsibility
Thematic Analysis
Home Appliance Industry
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