حسانیخبر؛ حمزه، پاسلاری؛ پیام، باقری؛ مهدی و مرادپور، سعید (1403) بررسی تاثیر مولفههای تبلیغات اقناعی در نیت خرید مصرفکننده در شبکه اجتماعی اینستاگرام. مدیریت بازاریابی هوشمند, 5(2), 200-221.
حبیبی؛ آرش و سرآبادانی؛ مونا (1401) آموزش کاربردی. SPSS تهران: نارون.
خواجهئیان؛ داتیس، صلواتیان؛ سیاوش، کلی؛ شقایق و یزدانی؛ امیرحسین (1399) الگوی رفتاری نسل بومیان دیجیتال ایرانی در اینستاگرام: دادهکاوی در کلان دادههای شبکه اجتماعی. پژوهشهای ارتباطی, 27(101), 9-32.
Bargoni, A., Kliestik, T., Jabeen, F., Santoro, J., (2023) Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel. Journal of Business Research. 462. 156 -113.
Biloš, A., & Budimir, B., (2024) Understanding the adoption dynamics of ChatGPT among generation Z: Insights from a modified UTAUT2 model. Journal of theoretical and applied electronic commerce research, 19(2), 863-879.
Budiman, A. N., Wicaksono, H., & Suyana, H., (2025) A Comparative Study Of Consumers As Users Of Ios And Android Smartphones In Jakarta. Journal of Education Sciences, 2(4), 318-334.
Cao, N.; Isa, N.M.; Perumal, S., (2024) Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z. J. Theor. Appl. Electron. Commer. Res., 19, 95–115.
Confetto, M. G., Covucci, C., Addeo, F., Normando, M., (2023) Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z. Journal of Consumer Marketing. Volume 40 · Number 6 · 2023 · 758–774.
Deng, Y., Shen, H., & Ji, X., (2024) Exploring Virtual Fashion Consumption through the Emotional Three-Level Theory: Reflections on Sustainable Consumer Behavior. Sustainability, 16(13), 5818.
Djafarova, E. & Foots, S., (2022) "Exploring ethical consumption of generation Z: theory of planned behaviour", Young Consumers, Vol. 23 No. 3, pp. 413-431.
Ghosh, P., Jhamb, D., & Dhiman, R., (2023) Measuring QSR service quality on behavioral intentions of gen Z customers using QUICKSERV–mediating effect of service value and satisfaction. International Journal of Quality & Reliability Management, 40(10), 2351–2370.
Gutiérrez Buitrago, A. G., Aguilar, J., Ortega, A., & Montoya, E., (2025) Using fuzzy cognitive maps to evaluate the innovation in micro, small and medium-sized enterprises. Management Decision, 63(5), 1545-1567.
Essiz, O., & Mandrik, C., (2022) Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization. Psychology & Marketing, 39(1), 5-26.
Habibi, A., & Sarabadani, M., (2022) Applied Education. SPSS Tehran: Naroon. [In Persion]
Hesani Khabr, H., paslari, P., Bagheri, M., & Moradpour, S., (2024) Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram. Journal of Intelligent Marketing Management, 5(2), 200-221. [In Persion]
Heiberg Jørgensen, R., Møller Jensen, J., & Yang, Y., (2024) "Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories", Journal of Product & Brand Management, Vol. 33 No. 7, pp. 902-913.
Holendova, J., Svoboda, D., & Seric, N., (2024) The impact of chatbots on the buying behaviors of Generation Z toward brands. E&M Economics and Management, 27(3), 201–214.
Khajeheian, D., Salavatian, S., Kolli, S., & Yazdani, A., (2020) Behavior Pattern of Iranian Digital Natives on Instagram: A Data Mining of Social Networks. Communication Research, 27(101), 9-32. [In Persion]
Khalid, K., Aftab, N., Ahmed, M., Khan, Z., & Muzaffar Janjua, M., (2025) Development and psychometric validation of the digital socialization scale. Cogent Psychology, 12(1), 2455805.
Kotler, P., Kartajaya, H., & Setiawan, I., (2024) Marketing 6.0: the future is immersive. John Wiley & Sons.
Liu, F., Wei, H., Sun, Z., Zhu, Z., & Chen, H. A., (2025) "The influence of spokesperson choice and product newness on consumer purchase intention", Journal of Research in Interactive Marketing, Vol. 19 No. 2, pp. 166-182.
Marwick, A. E., & Boyd, D., (2014) Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051–1067.
Ngo, T. T. A., Vuong, B. L., Le, M. D., Nguyen, T. T., Tran, M. M., & Nguyen, Q. K., (2024) The impact of eWOM information in social media on the online purchase intention of Generation Z. Cogent Business & Management, 11(1), 2316933.
Pham, M., Dang, T. Y., Hoang, T. H. Y., Tran, T. T. N., & Ngo, T. H. Q., (2021) The effects of online social influencers on purchasing behavior of generation z: An empirical study in Vietnam. The Journal of Asian Finance, Economics and Business, 8(11), 179–190.
Pillai, R., Sivathanu, B., & Rana, N. P., (2025) Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory. Journal of Business Research, 190, 115219.
Popa, A., Barbu, C.A. and Ionașcu, A.E., (2023) The New Paradigm of Online Marketing: A Study of Generation Z Consumers’ Behaviour and Their Attitude Towards Brands. International Conference on New Trends in Sustainable Business and Consumption. Constanța, Romania, 8-10 June 2023. Bucharest: ASE, pp. 359-368.
Przybylski, A. K., Rigby, C. S., & Ryan, R. M., (2010) Amotivational model of video game engagement. Review of General Psychology, 14(2), 154–166.
Sahranavard, S. A., Oney, E., & Aghaei, I.., (2024) Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit. Technological Forecasting and Social Change, 208, 123647.
Savić, N., Lazarević, J., Jeličić, A., & Grujić, F., (2024) Digital economy and new capitalism: Generation Z as consumer. Ekonomika preduzeća, 72(1-2), 107-123.
Schønning, V., Hjetland, G. J., Aarø, L. E., & Skogen, J. C., (2020) Social media use and mental health and well-being among adolescents–a scoping review. Frontiers in Psychology, 11, 1949.
Schapsis, C., Chiagouris, L., & Wingate, N., (2025) Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping. Journal of Product & Brand Management, 34(1), 119-135.
Surugiu, C., Grădinaru, C., & Surugiu, M. R., (2025) Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact. Administrative Sciences, 15(2), 41.
Theodoridis, K., (2025) Digital media, consumer culture and the city: An investigation of the relationship between youth lifestyles and cultural spaces. Envisioning the Future of Communication, 2(1), 58-70.
Tran, Q. P., Do, A. D., Ha, D. L., Bui, P. T., Nguyen, D. K., & Tran, N. H. D., (2025) Value co-creation and customer satisfaction mediation on the service innovation and generation Z consumers repurchase intention in Vietnam. Cogent Business & Management, 12(1), 2466811.
Vannucci, A., Flannery, K. M., & Ohannessian, C. M., (2017) Social media use and anxiety in emerging adults. Journal of Affective Disorders, 207, 163–166.
Xin, R. and Lim, Y.J., (2025) "Information adoption of brand messages among Generation Z in trending topics", Internet Research, Vol. ahead-of-print No. ahead-of-print.
Yustini, R. S., & Prihastuty, D. R., (2024) Exploration Of Digital-Based Consumptive Behavior E-Lifestyle In Generation–Z. Jurnal Ekonomi, 13(03), 302-315.
Zimand-Sheiner, D., & Lissitsa, S., (2024) Generation Z-factors predicting decline in purchase intentions after receiving negative environmental information: Fast fashion brand SHEIN as a case study. Journal of Retailing and Consumer Services, 81, 103999.
