نوع مقاله : مقاله پژوهشی
کارشناسی ارشد مدیریت بازرگانی، دانشکده مدیریت، اقتصاد و حسابداری، دانشگاه پیام نور، تهران، ایران
عنوان مقاله [English]
The systematic development of tourism and the use of many capabilities to improve the current tourism situation in the country requires the use of tourism planning, so that due to the existing sensitivity and subtlety of the community and the needs of tourists, the capabilities of this The industry used the development and development of society. The purpose of this study is to investigate the impact of location attachment, promote location and motivation on the intention to visit with the modest role of imagination in the Tourism Complex of Alisadr Tourism Complex in Hamadan. The present study is a descriptive research for the purpose of collecting data. The method of modeling structural equations with PSS software is used to analyze the analysis. The questionnaire tool has been used to collect data. The results showed that location attachment, location promotion and motivation had a significant impact on visiting intent. And the results also showed that the imagination on the impact of place attachment, the promotion of place and the motivation on the intention to visit had a significant effect.