1 استادیار، گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 دانشجوی کارشناسی ارشد ، گروه مدیریت ، دانشگاه پیام نور ، ایران
عنوان مقاله [English]
This research examines the impact of dynamic and consistent marketing capabilities on international marketing performance with the role of competing intensity. The research is used in terms of purpose and how to collect descriptive information and from the branch. Research data is collected through the five -choice Likert questions in the research questionnaire. In the present study, the questionnaire has been used in line with the statistical requirement of the statistical software of SPSS.V24 and the PLS.V3 structural equation software used in the form of a linear and multiple regression sections. The research community, including the number of staff of Sahar Hamadan food industry and Cochran formula, is used for a limited community, with the total statistical population of more than 550. To calculate the sample size required for the study using Cochran formula at a reliability level of 5 %, 226 people were obtained. The studied sample was collected in a available method. Research results showed that dynamic marketing capabilities variables (0.944) Customer Relationship Management (0.241) Product Development Management (0.166) Supply Chain Management (952/ 0) Compatible Marketing Cab On (0.791) Alert Market Training (0.121) Adaptive Market Test (0.235) Open Marketing (0.720) in Sahar Hamadan Food Industries and Dynamic Marketing Cab At 229 /0) Customer Relationship Management (0.073) Product Development Management (0.049) Supply Chain Management (0.92) Marketing capabilities (0.068) Alert Market Training (0.046) Adaptive Market Test (014/ 0) Open marketing (0.082) has a significant impact on the performance of the international market with the role of competitive intensity in Sahar Hamadan food industry.