نوع مقاله : استخراج از پایان نامه کارشناسی ارشد
نویسنده
دانشجوی کارشناسی ارشد، گروه مدیریت کسب و کار، دانشگاه پیام نور، کرج، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
In the current business scenarios, environmental issues have played an important role and over the past decades, environmental sustainability has been at the top of the international policy agenda of many countries and therefore the word green has become a common word in the business world today. Has been. The present study is theoretical in terms of purpose and interpretive-analytical in nature, and in it, library and documentary information collection tools used. Analysis of studies showed that packaging plays a key role in reducing the environmental effects of products and logistics. Green labels serve as a promotional tool by providing information to consumers. Studies show that consumers today are more concerned and aware of environmental problems and gradually their behavior Have changed in favor of its protection, and with the advent of this event, a new market for green products has emerged and active consumers have highlighted its importance. Therefore, obliging various industries and companies to green marketing is an important step in order to preserve and protect environmental resources and capital, and there should be clear and specific rules for the movement of companies and firms towards green marketing in the country. To be.
کلیدواژهها [English]
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