Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management (JIMM) is a peer-reviewed open-access Quarterly journal devoted to the field of  Marketing Management to develop administration knowledge, identifying the management problems in organizations, and presenting solutions. JIMM examines how a variety of business processes intrinsic to organizational efficiency and effectiveness are integrated and managed for competitive success. The journal scope covers academic and empirical studies on business with an orientation toward managerial approaches and guidelines.

The submitted papers will be published after a special review as well as the approval of the editorial board. The journal was established  in 2020. The honorable professors and researchers are highly appreciated if they visit this site, register, submit, and set up their papers based on the authors' guidelines. Therefore, visiting in person or calling the journal office is not recommended, so all connections with authors and reviewers are done through the website.

E-mail: Editor.jnabm@gmail.com

 

This work is licensed under a Creative Commons Attribution-NonCommercial 

 

"This publication respects the rules of ethics in publications subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works."

Current Issue: Volume 7, Issue 3 - Serial Number 33, Summer 2026 

Designing a Model for Evaluating the Lean Marketing in Startups

Pages 112-134

JABM.3.2.15564.351256.3257.36210

ّFatemeh Oboodi, Seyed Hadi Mirghaderi, Abolghasem Ebrahimi

Identifying and analyzing the antecedents and consequences of using new technologies in providing digital insurance services

Pages 261-287

JABM.3.2.15564.3515419934

Zahra Sheikholeslami Kandelous, Mohammad Javad Taghipourian, Shahrbanoo Gholipour Freydouni, Mehdi Rouholamini

Keywords Cloud

  • artificial intelligence
  • Marketing
  • Digital Marketing
  • grounded theory
  • thematic analysis
  • Consumer Behavior
  • structural equation modeling
  • Smart marketing
  • customer experience
  • Machine Learning
  • Customer Satisfaction
  • Tourism
  • Social Media
  • Banking Industry
  • Management
  • Organizational Performance
  • Customer Loyalty
  • Insurance Industry
  • Organizational Culture
  • human resources
  • Meta-synthesis
  • brand
  • Purchase Intention
  • social security organization
  • Investment
  • Perceived Usefulness
  • intelligent marketing
  • Organizational innovation
  • Data Mining
  • system dynamics
  • municipality
  • technology
  • Knowledge Management
  • Innovation
  • Marketing strategies
  • Attitude
  • Impulse Buying
  • digital transformation
  • loyalty
  • Strategy
  • Social networks
  • competitive advantage
  • Organizational Commitment
  • Deep Learning
  • Content Analysis
  • Satisfaction
  • financial stability
  • new technologies
  • Service Quality
  • Strategic Management
  • Generation Z
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  • Job Satisfaction
  • E-commerce
  • Tourism Industry
  • genetic algorithm
  • Public Sector
  • Systematic review
  • financial performance
  • Social Responsibility
  • tax affairs organization
  • market development
  • manufacturing companies
  • Brand equity
  • Professional Ethics
  • Online Marketing
  • Interpretive Structure
  • Capital Market
  • Brand Trust
  • Marketing strategy
  • Social Network
  • Perceived Value
  • home appliance industry
  • Pharmaceutical Industry
  • startup
  • Advertising
  • virtual reality
  • human resource management
  • market
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  • buying behavior
  • Interpretive Structural Modeling (ISM)
  • digital age
  • Content Marketing
  • Uncertainty
  • sustainable competitive advantage
  • Customer engagement
  • Integrated communication
  • Customer Relationship Management
  • Privacy
  • Blockchain
  • Online Trust
  • performance enhancement
  • Theme Analysis
  • Futures studies
  • Quran
  • Government Organizations
  • Organizational sustainability
  • Export
  • Supply Chain Management
  • Data-Driven Marketing
  • GPT chat
  • financing
  • knowledge-based company
  • competitive performance
  • Crisis
  • Social Media Marketing
  • Marketing Mix
  • Clustering
  • Financial Decision Making
  • analytic hierarchy process
  • intention to repurchase
  • Financial Management
  • Generative AI
  • Strategic Alliance
  • Online customer experience
  • Content Production
  • Chinese Cruiser
  • Cyberspace
  • Credit Risk
  • management accounting index
  • Social benefits
  • Security
  • Multisensory experience
  • review approach
  • Tehran Stock Exchange
  • Holding
  • Augmented reality technology
  • online channel management
  • customer
  • knowledge-based companies
  • Luxury value
  • Organizational social responsibility
  • Intelligent model
  • online shopping capability
  • Phenomenology
  • Corporate Governance
  • perceived ease of use
  • emotional intelligence
  • supply chain
  • Environmental accounting
  • brand loyalty
  • Sentiment Analysis
  • online services
  • Access to Financial Services
  • ministry of health
  • Motivation
  • Algorithmic Pricing
  • Profitability
  • product
  • Big Data
  • Digital Branding
  • Social Security
  • ease of use
  • Random Forest
  • intangible assets
  • tax avoidance
  • Electronic Banking
  • commitment
  • Competitive intelligence
  • international marketing
  • Future research
  • Agility
  • Socialization
  • concepts
  • Corporate Social Responsibility
  • cognitive attitude
  • Structural Equations
  • Customer Value
  • adjustment strategies
  • customer management
  • Neuromarketing
  • Self
  • tourist travel
  • Consumer purchasing behavior
  • model validation
  • justice of perceived price. Satisfaction
  • adaptive modeling
  • platform architecture flexibility
  • attitude loyalty
  • Retail Industry
  • Gilan province
  • Financial Support
  • Competitiveness
  • Staff
  • brand love
  • resilience
  • decision-making analysis
  • employee loyalty
  • prediction
  • data foundation
  • competence
  • Neural network
  • Holographic organization
  • \"
  • Sales Performance
  • Organizational citizenship behavior
  • Trust
  • brand reputation