Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management (JIMM) is a peer-reviewed open-access Quarterly journal devoted to the field of  Marketing Management to develop administration knowledge, identifying the management problems in organizations, and presenting solutions. JIMM examines how a variety of business processes intrinsic to organizational efficiency and effectiveness are integrated and managed for competitive success. The journal scope covers academic and empirical studies on business with an orientation toward managerial approaches and guidelines.

The submitted papers will be published after a special review as well as the approval of the editorial board. The journal was established  in 2020. The honorable professors and researchers are highly appreciated if they visit this site, register, submit, and set up their papers based on the authors' guidelines. Therefore, visiting in person or calling the journal office is not recommended, so all connections with authors and reviewers are done through the website.

E-mail: Editor.jnabm@gmail.com

 

This work is licensed under a Creative Commons Attribution-NonCommercial 

 

"This publication respects the rules of ethics in publications subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works."

Current Issue: Volume 7, Issue 3 - Serial Number 33, Summer 2026 

Designing a Model for Evaluating the Lean Marketing in Startups

Pages 112-134

JABM.3.2.15564.351256.3257.36210

ّFatemeh Oboodi, Seyed Hadi Mirghaderi, Abolghasem Ebrahimi

Identifying and analyzing the antecedents and consequences of using new technologies in providing digital insurance services

Pages 261-287

JABM.3.2.15564.3515419934

Zahra Sheikholeslami Kandelous, Mohammad Javad Taghipourian, Shahrbanoo Gholipour Freydouni, Mehdi Rouholamini

Keywords Cloud

  • artificial intelligence
  • Marketing
  • Digital Marketing
  • grounded theory
  • thematic analysis
  • Consumer Behavior
  • structural equation modeling
  • Smart marketing
  • Customer Satisfaction
  • Machine Learning
  • customer experience
  • Social Media
  • Tourism
  • Banking Industry
  • Management
  • social security organization
  • Meta-synthesis
  • Insurance Industry
  • Organizational Culture
  • Customer Loyalty
  • human resources
  • Investment
  • Purchase Intention
  • brand
  • Organizational Performance
  • Innovation
  • Impulse Buying
  • intelligent marketing
  • Strategy
  • digital transformation
  • Data Mining
  • Attitude
  • Marketing strategies
  • technology
  • Deep Learning
  • Organizational innovation
  • Organizational Commitment
  • Content Analysis
  • Perceived Usefulness
  • competitive advantage
  • municipality
  • loyalty
  • system dynamics
  • Knowledge Management
  • Social networks
  • Satisfaction
  • financial stability
  • new technologies
  • Service Quality
  • Strategic Management
  • Generation Z
  • Performance
  • Systematic review
  • genetic algorithm
  • Perceived Value
  • E-commerce
  • home appliance industry
  • tax affairs organization
  • Brand Trust
  • market development
  • manufacturing companies
  • financial performance
  • Pharmaceutical Industry
  • Value creation
  • Job Satisfaction
  • Capital Market
  • Public Sector
  • Interpretive Structure
  • Advertising
  • Online Marketing
  • Marketing strategy
  • Social Network
  • Tourism Industry
  • Professional Ethics
  • Brand equity
  • startup
  • Social Responsibility
  • virtual reality
  • human resource management
  • market
  • Effectiveness
  • buying behavior
  • Interpretive Structural Modeling (ISM)
  • digital age
  • sustainable competitive advantage
  • Uncertainty
  • Content Marketing
  • Customer engagement
  • Integrated communication
  • Customer Relationship Management
  • Privacy
  • Blockchain
  • Online Trust
  • performance enhancement
  • Theme Analysis
  • Futures studies
  • Quran
  • Government Organizations
  • Organizational sustainability
  • Export
  • Supply Chain Management
  • Data-Driven Marketing
  • GPT chat
  • financing
  • knowledge-based company
  • competitive performance
  • Crisis
  • Generative AI
  • Marketing Mix
  • Strategic Alliance
  • Financial Decision Making
  • analytic hierarchy process
  • intention to repurchase
  • Financial Management
  • Organizational social responsibility
  • Clustering
  • Online customer experience
  • Content Production
  • Credit Risk
  • Cyberspace
  • employee loyalty
  • management accounting index
  • decision-making analysis
  • Holding
  • Multisensory experience
  • Staff
  • review approach
  • Luxury value
  • attitude loyalty
  • Augmented reality technology
  • Financial Support
  • online channel management
  • Algorithmic Pricing
  • online shopping capability
  • Self
  • Motivation
  • emotional intelligence
  • Corporate Governance
  • customer management
  • knowledge-based companies
  • brand loyalty
  • Agility
  • ministry of health
  • Sentiment Analysis
  • Access to Financial Services
  • online services
  • international marketing
  • cognitive attitude
  • customer
  • Social Security
  • product
  • Big Data
  • Profitability
  • Future research
  • Random Forest
  • ease of use
  • Competitive intelligence
  • tax avoidance
  • commitment
  • Electronic Banking
  • Digital Branding
  • Structural Equations
  • Socialization
  • Environmental accounting
  • concepts
  • supply chain
  • tourist travel
  • perceived ease of use
  • Neuromarketing
  • Phenomenology
  • adjustment strategies
  • Intelligent model
  • Customer Value
  • Corporate Social Responsibility
  • adaptive modeling
  • justice of perceived price. Satisfaction
  • Consumer purchasing behavior
  • intangible assets
  • media
  • Gilan province
  • prediction
  • Retail Industry
  • Holographic organization
  • brand love
  • platform architecture flexibility
  • Tehran Stock Exchange
  • competence
  • Security
  • \"
  • Social benefits
  • Neural network
  • data foundation
  • resilience
  • reporting
  • Sales Performance
  • Trust
  • Organizational citizenship behavior
  • Social Media Marketing
  • Knowledge Structure
  • event marketing