Journal of Intelligent Marketing Management

Volume & Issue: Volume 6, Issue 1 - Serial Number 27, Spring 2025

Number of Articles: 21

Editor-in-Chief Lecture

A Critical Reappraisal of Marketing Strategies: Challenges and the Harmonization of Data-Driven Approaches with Human Experience in the Age of Ubiquitous Technologies

Pages 1-10

JABM.3.2.15564.351256.32575461566

Mohammad Amin Torabi, Seyyed Mohammad Sadeq Milani, Ezatollah Abbasian

Excerpt from doctoral thesis

Developing an Interpretive Structural Model for Internal Intelligent Marketing with a Focus on the Smartening Organizational Processes

Pages 11-38

JABM.3.2.15564.351256.325754515

Behlin Mowlud karim, Mohammad Hasan Gholizadeh, Mostafa Ebrahimpour Azbari, Esmaeel Malek akhlagh

The scientific research paper

Entrepreneurial learning in crisis: intelligent management of market uncertainty

Pages 39-65

JABM.3.2.15564.351256.325742858

Seyyed Ahmad Alavi, Ayatolllah Momayyez, Afsaneh Bagheri

Predicting the market influenced by consumer sentiments using artificial intelligence

Pages 66-83

JABM.3.2.15564.351256.3257456

Avaz Naghipour, Elham Baghbani

Excerpt from doctoral thesis

Clustering of Iran's Online Shopping Consumer Market by Using Artificial Neural Network

Pages 84-107

JABM.3.2.15564.351256.3257848

Khatereh Khorasani, Mansour Zaranezhad, Ghanbar Amirnezhad, Ali Kangarani Farahani

Designing cognitive map of E-retailers' price image

Pages 108-131

JABM.3.2.15564.358878.36790845850

Sogol Zeynali, Manijeh Haghighi Nasab, Ameneh Khadivar, khadijeh Mostafaee Dolat Abad

The scientific research paper

Analyzing B2B Marketing Strategies for Knowledge-Based SMEs in the International Market: The Role of Artificial Intelligence in Enhancing Strategies

Pages 132-150

JABM.3.2.15564.351256.325774419

Vahid Nasehifar, Mohammad Masteri Farahani

Fuzzy Cognitive Map of Interactive Storytelling in Digital Marketing: Antecedent and Consequence Analysis

Pages 151-164

JABM.3.2.15564.3584353454447580

Amir Houshang Nazarpouri

Excerpt from doctoral thesis

Omni-Channel Integration Quality Pattern Designing in bank industry

Pages 165-188

JABM.3.2.15564.351256.3257101541

Javad Rahim Monfared, Mohammad Reza Hamidizadeh

The scientific research paper

Social benefits of artificial intelligence for students with emphasis on marketing activities

Pages 189-209

JABM.3.2.15564.351256.325745154

Yazdan Shirmohammadi, Mohammad Ali Sharif

Excerpt from doctoral thesis

"Presenting a paradigm model of financial performance in the banking industry for smart support of entrepreneurship and innovation in small and medium-sized enterprises."

Pages 210-223

JABM.3.2.15564.351256.325754510

Anoushirvan Mehrabi, Babak Hajikarimi, Amir Najafi

Designing an Interpretive Structural Model of Customer Experience Based on Brand Theory and Brand Experience in Smart Marketing

Pages 224-247

JABM.3.2.15564.351256.548456

Alireza Falahati, VahidReza Mirabi, Serajodin Mohebi

Identification of Effective Factors on the Smart Land Use Planning Evaluation Model (Case Study: Textile Industry)

Pages 248-279

JABM.3.2.15564.351256.32576545

Bahareh Marandi, GholamReza MemarZadeh tehran, Morteza Mousakhani, Hasan Ghanimati

Adaptive Model of Animal Behavioral Traits and Consumer Purchasing Behavior in Retail

Pages 280-313

JABM.3.2.15564.33554.66341

Ali Akbar SetayeshEskha, Majid Fani, Orkideh Hamedi

Futures Research Designing Possible Scenarios in the Attracting and Socializing Human Resources of the Ministry of Health and Treatment in Iraq

Pages 314-363

JABM.3.2.15564.351242.35747

Ahmed Habib Hussein Al-Dulaimi, Seyed Rasool Aghadavood (Corresponding author), Saadoun Hamoudjtheer, Mehdi Mohammad khani

Identifying the effective factors and implementation requirements of the human resource adjustment process and its consequences in Iranian refineries

Pages 364-397

JABM.3.2.15564.36545.54516

Farokh Golbaz, Akbar Hasanpour, Mohamamd Javad Kameli

Developing a Smart Strategic Planning Model for Ecotourism Development in Peri-Urban Spaces of Mashhad Metropolitan Area

Pages 398-424

JABM.3.2.15564.351256.325754541

Reyhaneh Ezadi, Mohammad Reza Zandmoghadam, Saeed Kamyabi, Abbas Arghan

The scientific research paper

Designing a Fuzzy Inference System to Explain the Knowledge Visibility Model in the Metaverse System (Case Study: Knowledge Sharing in Technical and Vocational Schools)

Pages 425-453

JABM.3.2.15564.351253.2327638

Hamid Alaghehband, Zahra Alipour Darvishi, Mohammad Feizi Zengir, Ali Hajiha

Excerpt from doctoral thesis

Analyzing the psychological and behavioral consequences of integrated electronic marketing communication strategies

Pages 454-481

JABM.3.2.15564.351256.3257878417

Hosein Abu, Mohammad Mehdi Parhizgar, Mohammad Taghi Amini, Seyyed Mohammad Bagheri

The scientific research paper

Investigating the factors affecting the power-seeking behaviors of managers of government organizations in communications; a mixed approach

Pages 482-510

JABM.3.2.15564.351256.3257878417191

Gholamreza Azad, Ali Shojaei Fard, Serajeddin Mohebbi, Mohsen Ameri Shahrabi

Excerpt from doctoral thesis

Designing the Model of Consumers' Point of View in the New Product Development Process in the Leather Industry

Pages 511-529

JABM.3.2.15564.351256.32577471415

Meysam Masomi, Alireza Rousta, Ahmad Askari

Identifying the drivers influencing green smart purchase intention in the sustainable fashion industry

Pages 530-557

JABM.3.2.15564.35125656565044

Maryam Farahani, Mehdi Rouholamini, Peyman Ghafari Ashtiani, Shahrbano Gholipour Fereydoni

Journal of Intelligent Marketing Management

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