Journal of Intelligent Marketing Management

Volume & Issue: Volume 6, Issue 3 - Serial Number 29, Summer 2025

Number of Articles: 20

The scientific research paper

The Impact of Augmented Reality Features on Brand Evangelism Through User Experience And The Moderating Role of Device Experience (A Study Of Daewoo Home Appliance Customers)

Pages 11-34

JABM.3.2.15564.3584353454456811

Hossein Norouzi, Zahra Roshan Azadeh

Excerpt from doctoral thesis

Using neural networks to predict weight loss

Pages 35-59

JABM.3.2.15564.3556.3274

Anooshe Yazdan Bakhsh, Alireza Poor Ebrahimi, Abdolreza Norouzi

The scientific research paper

Evaluating the effectiveness service design of social media advertising on users' impulse buying behavior in Digi Kala e-commerce platform

Pages 60-77

JABM.3.2.15024.351256.3207

Seyed Ali Faregh, Fatemeh Bohli Bohl

Excerpt from doctoral thesis

Identifying the effective factors in changing the brand of sporting goods and equipment in the behavior of customers

Pages 78-94

JABM.3.2.15128.353696.3221

Zahra Zarafshan, Ali Pirzad, Seyed Najmeddin Mousavi

The scientific research paper

Designing a smart marketing model in the development of the clothing industry

Pages 95-119

JABM.3.2.15564.303656.3227

Ahmad Ali Rohollahi, Fatemeh Ghorbani

Digital marketing in art gallery management: A new approach to audience attraction and business development

Pages 120-138

JABM.3.2.1364.351256.3259

Parisa Pahlavan mazandarani, Somayeh Noorinejad

Excerpt from doctoral thesis

Identification of social marketing components for health sector policies with a meta-combination approach

Pages 139-163

JABM.3.2.15974.351256.3205

Farzaneh Safid Dashti, Mehraban Hadi Peykani, Akbar Etebarian

Pathology of the policy making system in commercial areas and smartening of programs in the development programs of the country

Pages 164-187

JABM.3.2.15564.35056.3257

Sara Kaeidi Shadegan, Jahan Bakhsh Rahimi Baghmalek, Ali Pirzad

The scientific research paper

Presenting an intelligent, machine learning-based method with commercialization capabilities for identifying diseases from human eye iris images

Pages 188-205

JABM.3.2.15564.351256.326968

Avaz Naghipour, Ramin Shahi

Presenting a digital resilience model for government employees with an organizational culture approach in the National Oil Fields Company of the South

Pages 206-241

JABM.3.2.15974.351256.3288

Mostafa Khansari, Daruosh Bodaghi, Mohammad Taheri Roozbahani, Ali Goodarzi

Designing a Behavioral-Based Organizational Ergonomics Pathology Model in the Public Sector Using the Phenomenological Method

Pages 242-256

JABM.3.2.15974.351256.1256

Samaneh Eshaghi Bandpey, Davood Kia Kojouri, Azam Hajiaghajani, Maryam Rahmaty

Presenting a Customer Behavioral Electroencephalogram Model with an Emphasis on Artificial Intelligence Based on the Science Map Approach

Pages 257-276

JABM.3.2.15974.351256.3277

Ommolbanin Eyni Mirhosseinlou, Seyd Ahmad Ghasemi, Yazdan Shirmohammadi

Excerpt from doctoral thesis

Design and Validation of an Optimal Strategic Human Resource Planning Model in Education

Pages 277-293

JABM.3.2.1564.380256.32078

Maroof Ghaderi, Gholam Reza Rahimi, Mojtaba Ramezani, Mohammad Ali Mojalal Chobaghloo

The scientific research paper

Developing a Value Co-Creation Model Based on Customer Engagement and Consumers’ Ethical Perceptions in the Home Appliance Industry

Pages 294-317

JABM.3.2.1564.380256.32010

Zeynab Alamdar, Hossein Vazifehdust, Karim Hamdi, Mohsen Khoon Siavash

Excerpt from doctoral thesis

Presenting a Marketing Model in Social Businesses (Theme Analysis Method)

Pages 318-327

JABM.3.2.1564.380256.31020

Omolbanin Azizian, Farshid Namamian, Seyed Reza Hassani, Alireza Moradi

The scientific research paper

Presenting an Incentive Marketing Model to Attract Investors in Banking with a Customer Knowledge Management Approach

Pages 328-351

JABM.3.2.1564.380256.31030

Mostafa Maneshi, Nader Gharib Navaz, Mahmoud Ahmadi Sharif

Explanation and Validation of the Alliance Marketing Model in Automotive Industry Holdings

Pages 352-366

JABM.3.2.1564.380256.31025

Saeid Baharlou, Ali Reza Rousta, Farzad Asayesh

Designing a Social Media Marketing Adoption Model in the Iranian Medical Tourism Industry: A Mixed Approach Based on Content Analysis and Multi-Criteria Decision Making Techniques

Pages 367-401

JABM.3.2.1564.380256.31123

Mohsen Ganji kho, Farshid Movaghar Moghadam, Ataollah Harandi, Shadan Vahabzadeh Monshi

Designing a Confirmation-Oriented Marketing Model in the Home Appliance Industry with a Grounded Theory Approach

Pages 402-422

JABM.3.2.1564.380256.31632

Freidoon Peyman, Hossein Emari, Soleyman Iranzadeh

The Impact of Augmented and Virtual Reality Technologies on Customer Experience in the Banking Industry

Pages 423-458

JABM.3.2.1564.380256.32971

Mohammad Bashokouh Ajirloo, Mehri Maghami Dowlat Abad

Journal of Intelligent Marketing Management

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