Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Keyword Index
A
  • Adventure tourism Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
  • Advertising Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
  • Agile Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
  • AHP approach Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
  • AI Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
  • Alienation Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
  • Amo Kala Company Structural modeling - interpretation of factors affecting smart platform businesses [Volume 5, Issue 3, 2024, Pages 70-89]
  • ANN Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
  • Antecedents and Consequences Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
  • Anthropomorphism Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
  • Arbitration Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
  • Artificial intelligence acceptance Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
  • Attitude The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
  • Attitude Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
  • Augmented reality technology The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
B
  • Banking developments Identifying macrotrends affecting smart virtual banking with the method of cross-effects analysis in Iran horizon of 1415 [Volume 5, Issue 3, 2024, Pages 200-219]
  • Behavioral responses of customers The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
  • Blockchain Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
  • Blogger Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
  • Blogger Sales Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
  • Brand equity Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
  • Branding Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
  • Brand Personality Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
  • Business Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024, Pages 130-147]
C
  • Chatbot Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
  • ChatGPT Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
  • Co-competitiveness Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
  • Commodity price Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
  • Computer game industry Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
  • Consumer Behavior Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
  • Consumer Behavior Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
  • Consumer Purchase Intention Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
  • Consumer Rights Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
  • Content Analysis A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
  • Content Production Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
  • Coverage Expansion Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
  • Customer Satisfaction Structuring the world-class after-sales service quality model in Iran's automobile industry with the Grand Theory approach. [Volume 5, Issue 2, 2024, Pages 101-131]
  • Customer Self -Recovery Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
  • Cybercrimes Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
D
  • Data Mining The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
  • Data Mining Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
  • Deep Learning Self-learning systems in marketing: the impact of reinforcement learning on customer experience [Volume 5, Issue 4, 2024, Pages 1-10]
  • Deep Learning An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
  • Digital environment Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
  • Digital Marketing A Framework for Realizing Digital Marketing Excellence Using the Natural Language Processing Technology: From Principles to Performance Evaluation [Volume 5, Issue 2, 2024, Pages 11-38]
  • Digital Marketing A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
  • Dimatel Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
E
  • Economic crisis Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
  • Economic Sustainability Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
  • Effective factors in online shopping Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
  • Effective human resource management Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
  • E-government Tax collection based on tax justice with an e-government approach [Volume 5, Issue 4, 2024, Pages 403-423]
  • Emotional Purchases Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
  • Employee Performance Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
  • Entrepreneurial Marketing Presenting an entrepreneurial marketing model in the banking industry with a value creation approach (case study of Tose Tawon Bank) [Volume 5, Issue 4, 2024, Pages 341-380]
  • Environmental accounting Investigating the effect of management accounting growth indicator techniques in reducing adverse environmental impacts resulting from corporate activities [Volume 5, Issue 1, 2024, Pages 374-394]
  • Ethical Analysis Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
  • Ethical commitments An Explanation of the Contextualist or Duty-Based Foundations of Ethical Commitment in the Principles and Performance of International smart business contracts [Volume 5, Issue 2, 2024, Pages 282-298]
F
  • FOMO Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
  • Futures studies Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
  • Fuzzy DANP Method Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
  • Fuzzy DEMATEL Method Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
  • Fuzzy logic A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
G
  • Generative AI Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
  • Gilan province Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
  • Good Faith Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
  • GPT chat Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024, Pages 1-9]
  • GPT chat Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
H
  • Holographic organization Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
  • Hostility of customers Investigating the impact of customers' internet hostility on smart businesses [Volume 5, Issue 1, 2024, Pages 130-147]
I
  • Identity Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry [Volume 5, Issue 1, 2024, Pages 148-169]
  • Impulse Buying Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
  • Influencer Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
  • Information Technology Model for Developing Co-Competitive Strategies in the Information Technology Sector of Telecommunications Companies [Volume 5, Issue 4, 2024, Pages 462-475]
  • Insurance and Medical Services Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
  • Insurance Increase Designing an Insurance Coverage Expansion Model to Increase Medical Services in the Social Security Organization [Volume 5, Issue 2, 2024, Pages 252-281]
  • Insurance Industry Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
  • Intelligent model An intelligent stock price forecasting model based on deep learning: with dimensionality reduction approach [Volume 5, Issue 3, 2024, Pages 299-324]
  • Interpretive Structure Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
  • IoT Investigating the Internet of Things in the analysis of consumer behavior in emotional purchases using artificial intelligence [Volume 5, Issue 1, 2024, Pages 105-129]
  • Iranian brand Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
  • Iranian Food Industry Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
  • Islamic Brand Experience Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
  • Islamic Fashion industry Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
  • Islamic Marketing Factors influencing purchase behavior intention Based on the Islamic marketing approach"Mixed Research" [Volume 5, Issue 2, 2024, Pages 151-172]
  • Islamic Republic of Iran Law Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
  • ISM method Structural modeling - interpretation of factors affecting smart platform businesses [Volume 5, Issue 3, 2024, Pages 70-89]
J
  • Jurisprudential Criminalization Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
K
  • Keywords: business Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
  • Key words: export The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
L
  • Land planning Designing a Smart Land Use Evaluation Model in the Textile Industry [Volume 5, Issue 2, 2024, Pages 366-392]
  • La rge language models Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
M
  • Machine learning algorithms Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
  • Management development Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
  • Management promotion model Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
  • Marketing Smart marketing in self-sufficient artificial ecosystems [Volume 5, Issue 2, 2024, Pages 1-10]
  • Marketing Artificial Intelligence and Chatbot in Marketing: review of applications and risks [Volume 5, Issue 3, 2024, Pages 11-43]
  • Marketing Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
  • Marketing communications Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
  • Marketing strategies Designing a Technology Market Model in the Computer Games Industry [Volume 5, Issue 2, 2024, Pages 299-232]
  • Maskan Bank Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
  • Media Terrorism Strategies To Compensate For Moral Damage Caused By Media Terror (Jurisprudence And Legal Analysis In The Era Of Artificial Intelligence) [Volume 5, Issue 4, 2024, Pages 321-340]
  • Medicinal plants Event Marketing Model in Active Knowledge-Based Companies Operating in the Field of Medicinal Plants and Natural Products [Volume 5, Issue 3, 2024, Pages 250-298]
  • Meta-synthesis Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
  • Meta-Synthesis Method Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
  • Municipalities Presenting a holographic organization model with a human resources resilience approach in Iraqi municipalities [Volume 5, Issue 2, 2024, Pages 459-499]
N
  • National Pension Organization Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
  • Natural Language Processing A Framework for Realizing Digital Marketing Excellence Using the Natural Language Processing Technology: From Principles to Performance Evaluation [Volume 5, Issue 2, 2024, Pages 11-38]
  • Neural Networks Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
  • Neuromarketing Techniques Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
  • Neuromorphic Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
O
  • Octopus Neuromorphic in Human Resources: Reconstructing AI Decision-Making Processes Inspired by the Octopus Brain [Volume 5, Issue 4, 2024, Pages 11-23]
  • Online Marketing Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
  • Online retail Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
  • Online stores Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
  • Organizational AI Identifying and analyzing the antecedents and consequences of artificial intelligence as a means of promoting targeted organizational knowledge [Volume 5, Issue 2, 2024, Pages 173-199]
  • Organizational Commitment Social responsibility and organizational commitment in smart banking [Volume 5, Issue 1, 2024, Pages 45-65]
  • Organizational Culture Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
  • Organizational innovation Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
  • Organizational Resilience Designing and explaining the intelligence model of new businesses (startups) in the conditions of inflationary stagnation [Volume 5, Issue 1, 2024, Pages 10-44]
  • Organizational social responsibility Social responsibility and organizational commitment in smart banking [Volume 5, Issue 1, 2024, Pages 45-65]
  • Organizational sustainability Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
  • Organizational sustainability Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
  • Outsourcing Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
P
  • Perceived Usefulness Factors affecting the acceptance of the use of artificial intelligence in the sale of saffron products [Volume 5, Issue 3, 2024, Pages 135-155]
  • Personal brand Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
  • Pharmaceutical Industry Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
  • Pharmaceutical Industry Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
  • Policymaking Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
  • Political Communication Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
  • Premier League The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
  • Pricing The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
  • Privacy Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
  • Product Innovation The performance of international businesses: the effect of exporting through the mediation role of competitive advantage of intelligent services [Volume 5, Issue 2, 2024, Pages 132-150]
  • Production Designing an Agile and Lean Production Model for the Jewelry and Gold Industry Using Blockchain Technology [Volume 5, Issue 3, 2024, Pages 220-249]
  • Professional Ethics Designing a model of the antecedents and consequences of professional ethics in dealing with clients in the Social Security Organization and the National Pension Organization [Volume 5, Issue 1, 2024, Pages 262-295]
  • Projection Technique A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
  • Promotion Of Administrative Transparency Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
  • Purchase Intention The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
  • Purchase Intention Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
Q
  • Qualitative Method Providing a qualitative model of adventure tourism marketing to attract climbers to the mountains of Gilan province [Volume 5, Issue 4, 2024, Pages 381-402]
R
  • Reaction Investors' reaction to the sustainability of profit components with the approach of political communication in technology-oriented organizations [Volume 5, Issue 3, 2024, Pages 353-372]
  • Readiness for Change Investigating the effect of effective human resource management practices on readiness for change, emotional commitment and employee performance with the moderating role of hierarchical culture in Tejarat Bank branches in North Tehran. [Volume 5, Issue 2, 2024, Pages 222-251]
  • Reduction Of Organizational Corruption Investigating The Effect Of Conflict Of Interest On Promoting Administrative Transparency And Reducing Organizational Corruption [Volume 5, Issue 4, 2024, Pages 277-289]
  • Reputation Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
S
  • Sales pricing Determining Commodity Price in Sales Software based on Neural Network Learning [Volume 5, Issue 4, 2024, Pages 46-76]
  • Scenario Planning Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city. [Volume 5, Issue 1, 2024, Pages 395-417]
  • Second Step Declaration of the Islamic Revolution Designing and Presenting a Management Promotion Model Based on the Second Step Statement of the Islamic Revolution: A Case Study in the National Social Security Organization (Central Headquarters) [Volume 5, Issue 2, 2024, Pages 418-458]
  • Self-learning marketing Self-learning systems in marketing: the impact of reinforcement learning on customer experience [Volume 5, Issue 4, 2024, Pages 1-10]
  • Self-Service Platforms Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
  • Semnan City Presenting an intelligent model based on scenario planning for the development of large-scale commercial centers (malls) according to the role of urban crisis management in Semnan city. [Volume 5, Issue 1, 2024, Pages 395-417]
  • Sense of immersion The effect of the features of platforms based on augmented reality technology on the behavioral and cognitive responses of customers [Volume 5, Issue 1, 2024, Pages 66-104]
  • Sentiment Analysis Psychological Analysis of Impulse Buying through Emotion Mining [Volume 5, Issue 4, 2024, Pages 424-439]
  • Sepeh Bank Investigating the mechanism of the effect of artificial intelligence capabilities on the effectiveness of online marketing strategies of banks [Volume 5, Issue 4, 2024, Pages 440-461]
  • Service Failure Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
  • Service Recovery Customer service recovery strategies for service failures on self-service platforms [Volume 5, Issue 4, 2024, Pages 98-117]
  • Smartization Approach Quantitative study of organizational policy-making model in the Tax Affairs Organization with a smart approach [Volume 5, Issue 3, 2024, Pages 446-463]
  • Smart marketing Smart marketing using Chat-GPT [Volume 5, Issue 1, 2024, Pages 1-9]
  • Smart marketing Smart marketing in self-sufficient artificial ecosystems [Volume 5, Issue 2, 2024, Pages 1-10]
  • Smart marketing A Critical Review of Post-Human-Centric Marketing Structures: Beyond Digital Marketing and Artificial Intelligence [Volume 5, Issue 3, 2024, Pages 1-10]
  • Smart Platform business Structural modeling - interpretation of factors affecting smart platform businesses [Volume 5, Issue 3, 2024, Pages 70-89]
  • Smart Tourism Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
  • SME financing Machine Learning-Based Intelligent Model for Financing Small and Medium Enterprises in the Iranian Banking System [Volume 5, Issue 4, 2024, Pages 476-511]
  • Socialization Modeling Future Scenarios for Human Resource Recruitment and Socialization in the Iraqi Ministry of Health: A Grounded Theory Approach [Volume 5, Issue 2, 2024, Pages 500-534]
  • Social Media Phenomenology of personal branding: The conflicts of being famous in social media [Volume 5, Issue 2, 2024, Pages 39-64]
  • Social Media Identifying indicators to measure the effectiveness of social media marketing activities on online purchasing decisions [Volume 5, Issue 2, 2024, Pages 333-365]
  • Social Media Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
  • Social Network Sales model through bloggers in social networks using the method of structural equations [Volume 5, Issue 1, 2024, Pages 191-231]
  • Social Network Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
  • Social networks Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram [Volume 5, Issue 2, 2024, Pages 200-221]
  • Social networks Designing and explaining the smart marketing campaign model of startups in social networks [Volume 5, Issue 4, 2024, Pages 146-172]
  • Social response and Social presence theory Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
  • Social Trust Designing an online advertising effectiveness model on social networks with a combined approach of Dematel and systems dynamics [Volume 5, Issue 4, 2024, Pages 290-320]
  • SOLOMO Marketing A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
  • Sports Marketing Designing a Smart Marketing Mix Model for the Development of Non-Traditional Sports: A New Approach to Sports Marketing [Volume 5, Issue 1, 2024, Pages 418-449]
  • Statement of the second step of the Islamic Revolution Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution (headquarters) [Volume 5, Issue 3, 2024, Pages 391-428]
  • Strategic Human Resource Management Investigating the Impact of Organizational Sustainability on Strategic Human Resource Management [Volume 5, Issue 4, 2024, Pages 256-276]
  • Strategy Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
  • Structural Equations Examining the model of strategic perspectives of branding based on brand equity through structural equations technique [Volume 5, Issue 1, 2024, Pages 170-190]
  • Sustainability Identifying and ranking factors influencing the creation of sustainable home businesses using artificial neural network and hierarchical analysis process [Volume 5, Issue 3, 2024, Pages 173-199]
  • Sustainable human resource productivity Designing a Smart Sustainable Human Resources Productivity Model in Maskan Bank with a Mixed Approach [Volume 5, Issue 2, 2024, Pages 393-417]
  • Sustainable production Prioritization of Effective Factors in Choosing Neuromarketing Techniques in Sustainable Production (Case Study of Iran's Food Industry) [Volume 5, Issue 2, 2024, Pages 65-100]
  • Sustainable Production Model Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]
  • Systematic review Present a personality model of Iran's fast-moving consumer goods brand [Volume 5, Issue 1, 2024, Pages 296-333]
T
  • Targeted Advertising Legal and Ethical Analysis of the Use of Artificial Intelligence in Targeted Advertising (Case Study: Digikala) [Volume 5, Issue 1, 2024, Pages 334-350]
  • Technical analysis A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
  • The convenience of online shopping Identification and Classification of Factors Affecting Online Purchase Convenience: Examination of Challenges and Provision of Solutions [Volume 5, Issue 4, 2024, Pages 237-255]
  • Tipico Company Identifying and Ranking the Antecedents and consequences of Iranian pharmaceutical industry Outsourcing: A mixed approach [Volume 5, Issue 1, 2024, Pages 234-261]
  • Tourism Provide a framework for Smart Tourism Development Strategies and rank these factors using the ANP technique [Volume 5, Issue 3, 2024, Pages 112-134]
  • Tourism A New Approach in Online Marketing in Iran: A Qualitative Modeling of SOLOMO Marketing With the Projection Technique [Volume 5, Issue 4, 2024, Pages 118-145]
  • Tourism Designing an interpretive structure model of tourist travel in the economic crisis of the tourism industry [Volume 5, Issue 1, 2024, Pages 351-373]
  • Turning points A review of the application of fuzzy logic in technical analysis: focusing on identifying market trend reversal points [Volume 5, Issue 3, 2024, Pages 429-445]
U
  • Uncanny Valley Anthropomorphism in Artificial Intelligence and Its Impact on Purchase Intent [Volume 5, Issue 4, 2024, Pages 24-45]
  • Unfair Terms Arbitration Approach to Dealing with Unfair Terms in Smart Commercial Contracts [Volume 5, Issue 3, 2024, Pages 373-390]
  • User-generated content The Role of Team Identification and Sentiment Analysis of Iranian Football Clubs’ Fans in Twitter Social Media with Natural Language Processing [Volume 5, Issue 4, 2024, Pages 77-97]
V
  • Validation Compilation and validation of sales and marketing coordination challenges and mechanisms in the insurance industry in Iran [Volume 5, Issue 3, 2024, Pages 325-352]
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  • World Class Designing a sustainable production model with a digital transformation approach to achieve a world-class pharmaceutical industry [Volume 5, Issue 4, 2024, Pages 173-209]