Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Keyword Index
A
  • Adaptive Market Test Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Advertising-free marketing Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
  • Agility Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
  • Alert Market Training Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Attitude towards distancing Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
B
  • Behavioral bias during trading Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
  • Brand Personality (Dimension of Responsibility) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
  • Brand Self Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
  • Brand Trust Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
  • Business management Business cycle management based on performance improvement (Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
C
  • Cash Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
  • Charity Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
  • Collective financing Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
  • Combined Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
  • Company life cycle Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
  • Compatible Marketing Freakhes Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Competitive intelligence Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
  • Continuous Purchase Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
  • Customer Attitude The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
  • Customer Relationship Management Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Customer trust The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
D
  • Decision making Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
  • Dimtel Technique Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
  • Dynamic marketing capabilities Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
E
  • Economy Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
  • Effective Factors of Competitive Intelligence Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
  • Employees The mediating role of the leader of trust in the relationship between the leadership of the virtue and the welfare related to the work of the staff of Yazd Education Department [Volume 3, Issue 3, 2022, Pages 110-132]
  • Employees' creative self -efficacy Investigating the Impact of Creative Employee Self -efficacy on Innovative Behavior of Organizational Entrepreneurship (Mehr County Education [Volume 3, Issue 3, 2022, Pages 156-163]
  • Energy Types Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
  • Entrepreneurship Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
  • Europe Union (EU) Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
  • Europe Union Sanctions Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
  • Evolutionary Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
  • Exploration or Orientation Discovery Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
F
G
  • Gas Company Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
H
  • Holding Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
I
  • Individual Identity (Dimension of Operation) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
  • Individual Identity (Dimension of Responsibility) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
  • Industry The place of cognitive sciences in marketing and industry [Volume 3, Issue 3, 2022, Pages 82-94]
  • Information Support Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
  • Innovative Behavior Investigating the Impact of Creative Employee Self -efficacy on Innovative Behavior of Organizational Entrepreneurship (Mehr County Education [Volume 3, Issue 3, 2022, Pages 156-163]
  • Intelligent internal analysis intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
  • Investment Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 15-33]
  • Investment Application Of System Dynamics In Financial Decisions [Volume 3, Issue 1, 2022, Pages 34-59]
  • Investment Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
  • Investment Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
  • Iran Khodro The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
L
  • Leadership with virtue The mediating role of the leader of trust in the relationship between the leadership of the virtue and the welfare related to the work of the staff of Yazd Education Department [Volume 3, Issue 3, 2022, Pages 110-132]
  • Learning methods E-learning, a new development in knowledge age education [Volume 3, Issue 1, 2022, Pages 235-253]
  • Location attachment Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination (Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
M
  • Management Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
  • Management Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
  • Marketing intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
  • Marketing The place of cognitive sciences in marketing and industry [Volume 3, Issue 3, 2022, Pages 82-94]
  • Marticular Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
  • Michael Phillips Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
  • Motivation Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination (Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
  • Multiple strategic orientations Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
N
  • Neobanks The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
  • Network Optimization Algorithm Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
O
  • Offline loyalty Investigating the Impact of Integration, Multi -Set, Trust and Loyalty Online Online Intention Interested (Code: Customers of Cyrus Horizon Chain Stores) [Volume 3, Issue 3, 2022, Pages 1-17]
  • Open Marketing Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Operation Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
  • Organizational Behavior intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
  • Organizational Culture intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
P
  • Pars Khodro company Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
  • Participation The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
  • Perceived Usefulness The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
  • Perceived Value Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
  • Problem Selection Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
  • Product Development Management Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Product Innovation Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
  • Productivity of human resources Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
  • Psychological capital Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
R
  • Radical innovation The impact of technology and market knowledge on the propensity of entrepreneurial owners to radical innovation [Volume 3, Issue 1, 2022]
  • Reflection Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
  • Renewable Energy Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
  • Resistance Economics Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
S
  • Sally Raspberry Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
  • Self Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
  • Semnan Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
  • Sepeh Bank Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
  • Service Quality Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
  • Social Support Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
  • Stagnation Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
  • Stock Exchange Investigating the Relationship between Life Cycle and Avoiding Taxation of Companies Accepted in Tehran Stock Exchange [Volume 3, Issue 2, 2022, Pages 36-53]
  • Strategic flexibility Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
  • Strategy Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
  • Students satisfication Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
  • Success of Technology Transfer Investigating Factors Affecting the Success of Technology Transfer with the Resistance Economics Approach in the Oil and Gas Industry Using Dematel and ANP [Volume 3, Issue 2, 2022, Pages 24-35]
  • Supply Chain Management Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Supply Chain Management Combining Genetic Algorithms And Motor Nest Optimization To Solve The Supplier's Selection Problem [Volume 3, Issue 3, 2022, Pages 41-81]
  • Systematic Overview Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
  • Systematic Trading Experience Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
T
  • Trust of Dealers Investigating the Impact of Social Support on Continuous Purchase Intention to Mediate to Dealers and Brand Trust (Case Study: Customers of Cyrus Horizon Stores North Tehran) [Volume 3, Issue 2, 2022, Pages 1-23]
U
  • Uncertainty Fars Province Gas Company Competitive Intelligence Management and Organization based [Volume 3, Issue 1, 2022, Pages 269-293]
  • Understanding Brand Personality (Dimension of Activity) Investigating the Impact of Brand responsibility and personality activity on the orientation of exploration and orientation with the mediating role of responsibility and individual identity activity with self -modest role [Volume 3, Issue 4, 2022, Pages 122-142]
  • University image Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
V
  • Valid Relationships with Consultant Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
  • Valid Relationships with Peer Investigating the Impact of Trading Experience on Behavioral Biaries When Trading with Self -Mediating and Mining Credit Relationships with Counselor, Valid Relationships, and Learning Learning (Case Study: Tehran Stock Exchange Customers) [Volume 3, Issue 4, 2022, Pages 100-121]
  • Value Added Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
  • Value creation Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]