Journal of Intelligent Marketing Management

Volume & Issue: Volume 6, Issue 4 - Serial Number 30, Winter 2026

Number of Articles: 20

Editor-in-Chief Lecture

Erosion of Thought and Inflation of Content: The Dark Consequences of Artificial Intelligence in Humanities and Marketing Research

Pages 1-10

JABM.3.2.15564.351256.32578340

Ezatollah Abbasian

Excerpt from doctoral thesis

A multi-level model of IoT adoption in financial services: Implications for smart marketing

Pages 11-33

JABM.3.2.15564.654985.41568

Ayatollah Momayez, Jahangir Yadollahi Farsi, Maryam Sahebi

The scientific research paper

AI-Driven Predictive Model for Detecting and Analyzing Greenwashing Patterns in Online Marketing Contents

Pages 34-61

JABM.3.2.15564.31256.32578.74785

Ali Akbar Bromideh, Ezatollah Abbasian, Manouchehr Ansari

Excerpt from master's thesis

The Dark Side of Using Artificial Intelligence in Digital Marketing: Exploring the Ethical Challenges

Pages 62-83

JABM.3.2.15564.3515415146

Mona Jami Pour, Seyyed Mohammad Bagher Jafari, Mahsa Sarvarian

The scientific research paper

Dynamic Model of Book Reprinting in the Publishing Industry with a Focus on Strategic Decision Making

Pages 84-115

JABM.3.2.15564.35125632859573

Ramuna Mirhajian Moghadam, Alireza Naser Sadrabadi, Ali Morovati Sharifabadi, Seyed Mahmood Zanjirchi

Identifying and prioritizing affiliate marketing strategies in online businesses

Pages 116-135

JABM.3.2.15564.358458.641568

Aminollah Torki Harchegani, Zeynab Toulabi

Excerpt from master's thesis

Supply Chain Integration in the Age of Digital Transformation; The Role of Digital Leadership and Green Organizational Culture

Pages 136-154

JABM.3.2.155848.351256.32568

Soamyeh Ahmadzadeh, Hamidreza Talaie, Anahita Ghasemi Pirbalooti

Excerpt from doctoral thesis

Designing a cognitive map of Generation Z consumption behavior based on digital lifestyle

Pages 155-185

JABM.3.2.155654854.25741546

Zeinab Hashemi Baghi, Manijeh Haghighinasab, Ameneh Khadivar

Excerpt from master's thesis

Presenting a Business Intelligence Model to Improve Customer Relations Performance in Insurance

Pages 186-211

JABM.3.2.15564.35546.32548

Seyed Amirhossein Naimaei Mousavi, Mohammad Aniseh, Samane Monajjem

The scientific research paper

Follower–Influencer–Brand Alignment: From Parasocial Relationships and Brand/Influencer Attributes to Purchase Intention

Pages 212-236

JABM.3.2.15564.351552.6768

Hossein Hajibabaei, Mohammad Voosogh Tabrizi, Kousar Abdi Tekyeh

Excerpt from doctoral thesis

Proposing a Value Creation Model for the Banking Industry with an Emphasis on Artificial Intelligence

Pages 237-257

JABM.3.2.15564.3514545.2594721

Ghasem Shiri, Seyyed Mahmoud Hashemi, Sedeghe Tootian Esfahani

The scientific research paper

Policy Requirements for Human Resource Development in Accordance with Cultural Norms and Socially Responsible Marketing in the Iranian Banking System

Pages 258-277

JABM.3.2.15564.35125632859566

Ahmad Reza Karimi Fard, Akbar Etebarian Khorasgani, Alborz Gheitani, Reza Ebrahimzadeh

Excerpt from doctoral thesis

Presenting a Multi-Sided Digital Platform Business Model in the Iranian Banking Industry Using the Repertory Grid Technique

Pages 278-294

JABM.3.2.15564.356356.3257

Mohammad Rezaei, Abdullah Naami, Hamed Asl Roosta, Alireza Bakhshizadeh

The scientific research paper

Presenting a Strategic Model for Brand Revitalization of Holding Companies

Pages 295-314

JABM.3.2.1564.380256.32613

Mohammad Barbari, Mahmoud Ahmadi Sharif, Farzad Asayesh

The Impact of Smart Marketing on Housewives Using Social Media Content

Pages 315-328

JABM.3.2.15564.351256.32859590

Maryam zakipour kinji, Majid Fani, Mehdi Roholamini

Excerpt from doctoral thesis

Identification and analysis of factors influencing urban entrepreneurship based on agricultural products in the city of Dezful

Pages 329-349

JABM.3.2.1564.380256.32615

Iman Konari Zadeh, Fereydoun Omidi, Ali Rezaian

Identification and Prioritization of Reporting Factors for the National Tax Affairs Organization

Pages 350-372

JABM.3.2.15564.351256.32578334

Alireza Vaziry, keyhan Azadi, Mojtaba Malekichoobari

The scientific research paper

Designing an Interpretive Structure Model for Marketing Knowledge-Based Companies in Medical Technology

Pages 373-390

JABM.3.2.15564.351256.32578344

Amir Nasiri, Arezo Ahmadi Daniali, Mahmoud Ahmadi Sharif

Excerpt from doctoral thesis

Digital deployment model with control over AI structures

Pages 391-416

JABM.3.2.1564.380256.32911

Khosrow karami, Saeid Farjam, Ali Shahnazari

Presenting a model of factors affecting the role of corporate brand strategy in consumer response to purchasing new products

Pages 417-432

JABM.3.2.15564.3556.3921

Reza Bahraini, Amir Sadeghi, Mahmoud Gholami

Designing a model to increase customer engagement in international markets

Pages 433-450

JABM.3.2.15564.37466.3127

Mehrdad Vaziri, Asghar Rashnoodi, Fereydoun Omidi

Journal of Intelligent Marketing Management

Journal Archive

Volume 7 (2026)

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)