Journal of Intelligent Marketing Management

Volume & Issue: Volume 7, Issue 2 - Serial Number 32, Winter 2026

Number of Articles: 20

Editor-in-Chief Lecture

The End of the Age of Choice: After Artificial Intelligence, Is the Customer Still an Autonomous Being or the Outcome of Algorithmic Predictions?

Pages 1-11

JABM.3.2.15564.351256.3257.36622

Mohammadamin Torabi, Matineh Moghaddam

The scientific research paper

Tendency to Use Artificial Intelligence Based on Innovative Resources: The Moderating Role of Organizational Digital Culture, Environmental Instability, and the “Not-Invented-Here” Syndrome

Pages 12-34

JABM.3.2.15564.351256.325723547

Saleh Hossein nezhad Azhiri, Majid Pabarjay Zanjani, Leila Farvizi, Abbas Sangi Nurpur

Analyzing the Role of Illustration Styles in Reducing Perceived Ambiguity in Complex Product Purchases

Pages 35-52

JABM.3.2.15564.351256.32558730

Alireza Abousaeidi

Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms

Pages 53-85

JABM.3.2.15564.35125656565015

Seyyed Mohammad Sadeq Milani, Ezatollah Abbasian, Ebrahim Nasiroleslami

Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship

Pages 86-107

JABM.3.2.15564.35125656565917

Masoumeh Vakili, Seyed Ahmad Shayannia, Maryam Rahmaty, Reza Radfar

Modeling Virtual Customer Development in Corporate Banking with an Interpretivist Approach

Pages 108-125

JABM.3.2.15564.351256.3257.36903

Siamak Ghaemi, Mehdi Naeimi Nezamabad, Seyed Mohammadreza Hosseini

Excerpt from doctoral thesis

Accounting professionalism in Iran with a Smart Marketing Approach

Pages 126-149

JABM.3.2.15564.351256.3257.36050

Samad Ghaleghar, Heydar Mohamadzadeh Salteh, Yaghoub Aghdam, Ebrahim Navidi Abbaspour

The scientific research paper

Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies)

Pages 150-171

JABM.3.2.15564.351256.3257.36901

Sattar Sabzalizadeh, Mojtaba Moradpour, Rahmatollah Mohamadipour, Fatemeh Ahmady

Explaining the governance model of human-artificial intelligence coexistence in virtual organizations

Pages 172-195

JABM.3.2.15564.351256.3257.36911

Mona Ahmadi

Identification of the antecedents, strategies, and outcomes of smart advertising using a digital marketing approach based on grounded theory

Pages 196-217

JABM.3.2.15564.351256.3257.36971

Mohsen Heidari Majd, Peiman Alidoust Zoghi, Ali Gholipour Soleymani, Kambiz Shahroodi

Investigating and prioritizing the dimensions of impulse buying in the online shopping sector based on the best-worst method

Pages 218-237

JABM.3.2.15564.351256.3257.36949

Ali Bostani, Mehdi Rouholamini, Shiba Masoumi

Excerpt from doctoral thesis

Designing a Model for Modern Banking Service Delivery Based on the Application of Artificial Intelligence

Pages 238-263

JABM.3.2.15564.351256.3257.36012

Mahdi Garoussi, Seyed Mahdi Moafi Madani, Rahele Jamshidloo

The scientific research paper

Analyzing the reasons for the passivity of government policymaking in knowledge-based companies

Pages 264-285

JABM.3.2.15564.3515410192

Pantea Zahrabi, Mohsen Ameri Shahrabi, Mohammad Hassan Nasimi, Ehsan Sadeh, Zain al-Abidin Amini Sabegh

Re-Identification of the Components of the Organizational Energy Model in the Tax Administration of Fars Province with a smart approach

Pages 286-308

JABM.3.2.15564.351256.32550101

Alireza Aghaz, Mandan Momeni, Alireza Amirkabiri

The Effect of YouTube Marketing Communications on Cognitive, Emotional and Behavioral Attitudes among Generation Z Consumers

Pages 309-328

JABM.3.2.15564.351256.3257.36066

Masoud Gholizadeh, Nasrin Razi, Samad Rahimiaghdam

Identifying Structural Factors Affecting Dynamic Capabilities in the Iraqi Statistics and Geographic Information Systems Organization to Promote Human Capital

Pages 329-354

JABM.3.2.15564.3515415040

Aqeel Raham Mohammed, Enayatollah Aghaei, Aamer Fadous Azib, Mehrdad Sadeghi

Factors affecting organizational entrepreneurship in the Tehran Metro Rail Industry: Intelligence in Entrepreneurial Behaviors

Pages 355-382

JABM.3.2.15564.351256.32558722

Abas Nazari, Ali Shojaei Fard, Mohammad Omid, Soheila Jokar

Fuzzy Qualitative Comparative Analysis of Institutional Trust Dimensions Affecting Purchase Intention from Iranian Home-Based Business Websites

Pages 383-401

JABM.3.2.15564.351256.3257.36936

Samira Ghashghaei, Ghasem Bakhshandeh, Maryam Darvishi

The Role of Message Characteristics in Electronic Word-of-Mouth Marketing Through Opinion Leaders: The Perspectives of Positive Self-Enhancement and Social Benefits

Pages 402-426

JABM.3.2.15564.351256.32559922

Vahid Hallaji, Payam Paslari

Re-identifying the effective factors of water consumption demarketing in Iran: A qualitative study with a content analysis approach

Pages 427-455

JABM.3.2.15564.351256.3257.36109

Masoud Azar, Mohamadreza Dalvi Esfahan, Zahra Dashtlaali

Factors affecting time management in pilgrimage trips with emphasis on Hajj caravans

Pages 456-473

JABM.3.2.15564.351256.3257.30506

Mohsen Aghazadeh

Journal of Intelligent Marketing Management

Journal Archive

Volume 7 (2026)

Issue 2

Issue 1

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)