Journal of Intelligent Marketing Management

Tendency to Use Artificial Intelligence Based on Innovative Resources: The Moderating Role of Organizational Digital Culture, Environmental Instability, and the “Not-Invented-Here” Syndrome

JABM.3.2.15564.351256.325723547

Saleh Hossein nezhad Azhiri, Majid Pabarjay Zanjani, Leila Farvizi, Abbas Sangi Nurpur

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Analyzing the Role of Illustration Styles in Reducing Perceived Ambiguity in Complex Product Purchases

JABM.3.2.15564.351256.32558730

Alireza Abousaeidi

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Providing a Smart Bank Financing Model for SMEs Using Data Mining Algorithms

Pages 11-43

JABM.3.2.15564.35125656565015

Seyyed Mohammad Sadeq Milani, Ezatollah Abbasian, Ebrahim Nasiroleslami

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Value-Based Allocation Strategy for Banking Facilities: Leveraging Big Data and Machine Learning to Optimize the Customer-Bank Relationship

Masoumeh Vakili, Seyed Ahmad Shayannia, Maryam Rahmaty, Reza Radfar

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Modeling Virtual Customer Development in Corporate Banking with an Interpretivist Approach

JABM.3.2.15564.351256.3257.36903

Siamak Ghaemi, Mehdi Naeimi Nezamabad, Seyed Mohammadreza Hosseini

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Designing a balanced supply chain financing model with interpretive structural approach (Case study: listed construction investment companies)

JABM.3.2.15564.351256.3257.36901

Sattar Sabzalizadeh, Mojtaba Moradpour, Rahmatollah Mohamadipour, Fatemeh Ahmady

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Explaining the governance model of human-artificial intelligence coexistence in virtual organizations

JABM.3.2.15564.351256.3257.36911

Mona Ahmadi

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Identification of the antecedents, strategies, and outcomes of smart advertising using a digital marketing approach based on grounded theory

JABM.3.2.15564.351256.3257.36971

Mohsen Heidari Majd, Peiman Alidoust Zoghi, Ali Gholipour Soleymani, Kambiz Shahroodi

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Investigating and prioritizing the dimensions of impulse buying in the online shopping sector based on the best-worst method

JABM.3.2.15564.351256.3257.36949

Ali Bostani, Mehdi Rouholamini, Shiba Masoumi

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Designing a Model for Modern Banking Service Delivery Based on the Application of Artificial Intelligence

JABM.3.2.15564.351256.3257.36012

Mahdi Garoussi, Seyed Mahdi Moafi Madani, Rahele Jamshidloo

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