Journal of Intelligent Marketing Management

Main Subjects = Brand Management

Phenomenology of personal branding: The conflicts of being famous in social media

Articles in Press, Accepted Manuscript, Available Online from 02 May 2024

Amirhossein Zarandouz; Zahra Alipour Darvishi

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Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry

Volume 5, Issue 1, April 2024

JABM.3.2.15564.351256.653453.54

Iman Akhbarati; fariz taherikia; seyed mehdi jalali

presenting the model of brand schizophrenia management in banking services using foundation data theory

Volume 4, Issue 1, October 2023

JABM.3.2.15564.3512521651541

ali rashno; soheila zarinjoy alvar; leila andervazh

Investigating the effect of celebrities on trustworthiness, brand attitude and jealousy with the mediating role of social presence (Case study: Novin Charm, Tehran)

Volume 2, Issue 6, January and February 2022, Pages 50-70

Nafiseh FarzaniFar

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Presenting a green brand storytelling model in the food industry (Case Study: Sahar Hamedan Food Industries)

Volume 2, Issue 6, January and February 2022, Pages 1-20

golnar Shojaei Baghini; Somayeh Ashouri

Investigating the perception of social responsibility and its effect on job satisfaction and organizational commitment

Volume 2, Issue 5, November and December 2021, Pages 118-139

mehdi mehdi zadeh rostam; amir taghizadeh; abbas rezaei

Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj)

Volume 1, Issue 3, September and October 2021, Pages 1-14

parham bazazan

Assessing the Mediating Role of Cognitive and Emotional Attitudes of Electronic Brand in Influencing Electronic Brand Knowledge on Electronic Brand Non-Financial Performance (Case Study: Tehran Green Restaurants)

Volume 1, Issue 3, September and October 2021, Pages 80-103

negar sadat mir hosseini

Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran)

Volume 1, Issue 3, September and October 2021, Pages 104-127

mohammad saeid mostafayi

Consumer brand selection in social shopping sites

Volume 2, Issue 3, May and June 2021, Pages 45-64

Matin Askari

Study of the effect of brand interaction background on the dimensions of consumer-based brand value through the dimensions of brand interaction (Case study: Digi Kala customers on Instagram)

Volume 1, Issue 1, May and June 2020, Pages 91-111

Seyedeh fatemeh sadeghi

Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store)

Volume 1, Issue 2, January and February 2020, Pages 1-15

setayesh amerian

Investigating the effect of brand life on customer loyalty with the mediating role of brand personality (Case study: domestic car consumers)

Volume 1, Issue 2, January and February 2020, Pages 16-34

navid sfandiari

Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships)

Volume 1, Issue 2, January and February 2020, Pages 57-76

mahdi parsa sharif

The Impact of Brand Community Integration on Brand Community Commitment with the Role of Brand Community Participation (Case Study: Hamedan Family Market Chain Store)

Volume 1, Issue 2, January and February 2020, Pages 77-102

majid artin

Journal of Intelligent Marketing Management

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)