Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Keyword Index
A
  • A habit Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Aid Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
  • Algorithmic Pricing Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
  • Algorithmic trust The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
  • Analysis and Review Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Artificial intelligence Bibliometric analysis Intellectual structure Conceptual structure Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
  • Art therapy The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
  • Atlas TA Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • Attitude Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
B
  • Banking Development Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
  • Banking Industry presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
  • Bank Structure Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Big Data Management" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Brand experience Presenting a model combining brand theory and brand experience theory and their impact on customer experience using thematic analysis method [Volume 4, Issue 2, 2023, Pages 183-198]
  • Brand identity presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
  • Business intelligence Institutional theory Business intelligence assimilation Leadership COVID Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
C
  • Capital Market 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
  • Chinese Cruiser Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
  • Climate Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
  • Cloninger' Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
  • Competitive intelligence Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Consumer purchasing behavior Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
  • Content Analysis Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
  • Content marketing of social networks Designing the content marketing model of social networks among housewives of social security organization using foundation data technique [Volume 4, Issue 3, 2023]
  • Coordination Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
  • Crisis Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
  • Cultural Awareness Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Customer Loyalty Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
  • Customer Satisfaction The effect of the metaphysical environment on the satisfaction and repeat purchase of customers; The role of perception [Volume 4, Issue 4, 2023, Pages 52-66]
  • Customer Satisfaction Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
  • Customer Satisfaction" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Customer Trust" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
  • Customer unconscious The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
D
  • Data Mining Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
  • Deviation From Customer-Oriented Behaviors" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
  • Digital Marketing A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
  • Digital Marketing Providing solutions to explain smart marketing culture using qualitative content analysis method [Volume 4, Issue 3, 2023, Pages 156-174]
  • Distribution channel Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
E
  • Economic Capacities Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
  • Effectiveness Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
  • Electronic Banking The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
  • Emotional Marketing Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • Employees Political Skills" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
  • Environmental accounting Studying the economic growth pattern based on environmental management accounting index in the desert and Gulf regions of the country [Volume 4, Issue 4, 2023, Pages 348-369]
  • Export Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
F
  • Financial Crisis Analysis of the effects of dividend payment, global financial crisis, internal and external financing on the sales growth of companies listed on the Tehran Stock Exchange [Volume 4, Issue 4, 2023, Pages 207-239]
  • Financial Technology (Fintech) Explaining the Impact of Financial Technology (Fintech) on the Development of Sustainable Banking [Volume 4, Issue 4, 2023, Pages 164-186]
  • Firm Size Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
  • Framework Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
G
  • Gamification A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
  • Government per Capita Income Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
I
  • Impulse Buying The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
  • Influencer marketing Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Influencers Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Information Asymmetry Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [Volume 4, Issue 2, 2023, Pages 143-159]
  • Information Collection Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Insurance Industry Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Insurance Industry Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
  • Intelligence Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat) [Volume 4, Issue 2, 2023, Pages 119-139]
  • Intelligent Marketing Activities " Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
  • Intention to use Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
  • Internal Control System Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market [Volume 4, Issue 2, 2023, Pages 143-159]
  • Interpretive Structural Modeling Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
  • Investment Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
  • Iran National Drilling Company Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
J
  • Job An overview of the concept of operations research in payroll systems [Volume 4, Issue 1, 2023, Pages 82-95]
K
  • Key stakeholder engagement Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
L
  • Life prediction Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
  • Luxury value Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]
M
  • Machine Learning Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
  • Marketing Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • Marketing Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
  • Marketing Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
  • Marketing strategy The relationship between marketing strategies for the intellectual knowledge of the state bank with loan absorption and with mediating role of innovation capital [Volume 4, Issue 1, 2023, Pages 113-128]
  • Merger Merger, monopoly, rotation or retention and professionalism in the audit market of Iran [Volume 4, Issue 4, 2023, Pages 261-286]
  • Mixed research method Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
  • Monopoly Merger, monopoly, rotation or retention and professionalism in the audit market of Iran [Volume 4, Issue 4, 2023, Pages 261-286]
  • Multisensory experience The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
N
  • Neuromarketing The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing [Volume 4, Issue 3, 2023, Pages 303-321]
  • News 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
  • Notification Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
O
  • Optimization Optimizing the spatial distribution of urban uses in order to improve relief operations in times of crisis by using biogeography optimization algorithm. [Volume 4, Issue 4, 2023]
  • Organization Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
  • Organizational Culture Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
  • Organizational Justice Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
  • Organizational Performance Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
  • Organizational Performance The role of environmental dynamics modulator on the impact of municipal performance on e-government and knowledge management capabilities [Volume 4, Issue 4, 2023, Pages 144-163]
  • Organizational Performance" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Organizational trust Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]
P
  • Perceived link Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Perceived Risk Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
  • Perceived Usefulness Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
  • Perceived Usefulness Intention to smart tourism based on Fred Davis theory and green marketing approach [Volume 4, Issue 2, 2023, Pages 160-182]
  • Perceptual Risk The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
  • Performance expectations Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Personality Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
  • Positivism Method" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Pricing Strategies Combination of Pricing Strategies with Machine Learning: Case Study on Gela Dairy Company [Volume 4, Issue 4, 2023, Pages 1-16]
  • Prioritize Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]
  • Product marketing Predicting the remaining useful life of the product based on vibration signals and genetic algorithm [Volume 4, Issue 1, 2023, Pages 64-81]
  • Profitability Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
  • Public Sector Identifying and prioritizing reporting factors for the country's tax affairs organization [Volume 4, Issue 4, 2023, Pages 287-311]
  • Purchase Intention Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]
  • Purchasing Behavior Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors [Volume 4, Issue 3, 2023, Pages 216-259]
Q
  • QSPM Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Qualitative content analysis Providing solutions to explain smart marketing culture using qualitative content analysis method [Volume 4, Issue 3, 2023, Pages 156-174]
  • Qualitative Research Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
R
  • Recession Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
  • Regional Agreements Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
  • Relationship Marketing Designing a relational marketing model in luxury brands [Volume 4, Issue 3, 2023, Pages 175-187]
  • Retail Industry Designing a Model Based on the Adaptation and Classification of Animal Behavioral Traits with Consumer Purchasing Behavior in the Retail Industry [Volume 4, Issue 4, 2023, Pages 404-427]
  • Retail Industry" Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
S
  • Saderat Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
  • Sales Development of sales and marketing coordination framework in insurance industry in Iran [Volume 4, Issue 4, 2023, Pages 187-206]
  • Sales Performance" Investigating the Effect of Employees' Political Skills on Deviation From Customer-Oriented Behaviors, Intelligent Marketing Activities and Sales Performance of the Company with the Mediation Role of Customers Trust (A Case Study:Bazar Gostar Pegah) [Volume 4, Issue 1, 2023, Pages 96-112]
  • Schizophrenia brand presenting the model of brand schizophrenia management in banking services using foundation data theory [Volume 4, Issue 1, 2023]
  • Sensory Cues The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]
  • Service Quality Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]
  • Shanghai Cooperation Organization Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization [Volume 4, Issue 3, 2023]
  • Share market 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]
  • Social and Economic Factors Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
  • Social Media Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Social Media Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
  • Stock Prices Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
  • Strategic agility based on innovation Presenting a multi-level model of drivers effective on innovation-based strategic agility in exporting companies [Volume 4, Issue 4, 2023, Pages 312-331]
  • Strategic Management Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Student Studying the Relationship Between Emotional Intelligence and Happiness of Students in Maragheh Faculty of Medical Sciences [Volume 4, Issue 4, 2023, Pages 428-439]
  • Successful experience management The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
  • SWOT Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
T
  • Talent Management Development Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
  • Technical and engineering services Designing a model for the export of technical and engineering services in the oil and gas drilling industry [Volume 4, Issue 3, 2023, Pages 188-215]
  • Theme Analysis Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]
  • Tourism Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation [Volume 4, Issue 2, 2023, Pages 38-60]
  • Tourism Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province) [Volume 4, Issue 1, 2023, Pages 46-63]
  • Trade shocks Investigating the impact of trade shocks resulting from fluctuations in stock returns, stock prices, company size, investment, and profitability on corporate leverage [Volume 4, Issue 4, 2023]
  • Trust Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
U
  • University of Medical Sciences Studying the Relationship Between Emotional Intelligence and Happiness of Students in Maragheh Faculty of Medical Sciences [Volume 4, Issue 4, 2023, Pages 428-439]
  • Urban population Investigating the Impact of Social and Economic Factors on Employment in Iran [Volume 4, Issue 2, 2023, Pages 64-72]
V
  • Value creation Interpretive structural modeling of the antecedents and consequences of distribution channel key stakeholders' participation in value creation in the footwear industry [Volume 4, Issue 4, 2023, Pages 332-347]
  • Video marketing Video marketing model in social media [Volume 4, Issue 4, 2023, Pages 122-143]
W
  • Word of Mouth Advertising Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh) [Volume 4, Issue 2, 2023, Pages 117-142]