Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Keyword Index
A
  • Ability to manage The Role And Ability Of Managers In Tax Avoidance And Corporate Profitability [Volume 1, Issue 5, 2020, Pages 64-80]
  • Advertising Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
  • Agile marketing An overview of agile marketing and its application [Volume 1, Issue 5, 2020, Pages 81-93]
  • Altruism The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
  • Attitude towards energy label Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
  • Awareness of social sustainability The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
  • Awareness of the environment The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
B
  • Black Pomegranate Fruit Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
  • Brand community integration The Impact of Brand Community Integration on Brand Community Commitment with the Role of Brand Community Participation (Case Study: Hamedan Family Market Chain Store) [Volume 1, Issue 2, 2020, Pages 77-102]
  • Brand equity Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
  • Brand equity Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
  • Brand participation Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
  • Brand Relationship Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
  • Brand Trust Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
  • Burnout Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
C
  • Capital increase Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
  • Cash Flow Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
  • Cognitive conflict Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
  • Collaborative brand development Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj) [Volume 1, Issue 3, 2020, Pages 1-14]
  • Company performance Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
  • Comprehensive Browse Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
  • Consumer Behavior An Approach To (Internal) Consumer Market Analysis And Buyer Behavior [Volume 1, Issue 5, 2020, Pages 94-109]
  • Corporate Governance Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
  • Corporate Social Responsibility Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
  • Covid-19 Disease Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
  • Customer Loyalty Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
  • Customer Loyalty Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
  • Customer needs Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2020]
  • Customer Satisfaction Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
  • Customer Satisfaction Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
  • Customer trust Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust (Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
  • Cyberspace Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
D
  • Destination brand Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
  • Dimensions Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
  • Distributive Justice Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
  • Distributor Investigating the Impact of Platform Architecture Flexibility on Competitive Performance, Mediated by Purchasing Capability, Channel Management and Online Services, and Modifying Supplier, Distributor, and Customer Interaction (Case Study: Digi Kala Company) [Volume 1, Issue 3, 2020, Pages 36-58]
E
  • Effectiveness Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
  • Effects of celebrities Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
  • Efficiency Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
  • Emerging Risks Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
  • Emotional conflict Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
  • Ethical leadership Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 1, Issue 1, 2020, Pages 28-45]
  • EU Investigating the role of adjustment strategies in companies affected by sanctions Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
  • EU sanctions Investigating the role of adjustment strategies in companies affected by sanctions Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
F
  • Future research Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2020]
G
  • Green brand loyalty The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
I
  • Information literacy The effect of information literacy organization on innovation in the headquarters organization of the Ministry of Energy [Volume 1, Issue 1, 2020]
  • Innovation Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2020]
  • Innovation The effect of information literacy organization on innovation in the headquarters organization of the Ministry of Energy [Volume 1, Issue 1, 2020]
  • Integrated communication Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
  • Integrated communication Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
  • Interaction with the brand Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
  • IT capabilities Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
J
  • Job Satisfaction Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
  • Job Satisfaction Investigating the effect of emotional intelligence and spiritual intelligence on job satisfaction and turnover intention (Case study: General Department of Economic Affairs and Finance of Tehran Province [Volume 1, Issue 4, 2020, Pages 1-27]
K
  • Knowledge Management Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
L
  • Learning Organization Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
  • Literary celebrities Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
M
  • Management An Approach To Communication Management In Government Organizations In Tehran Province [Volume 1, Issue 4, 2020, Pages 63-70]
  • Managerial networking Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
  • Marketing Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
  • Marketing Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
  • Marketing Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
O
  • Organizational atmosphere Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
  • Organizational Culture Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
  • Organizational Performance Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
  • Organization Performance Investigating the impact of innovation on new product production and organization performance [Volume 1, Issue 3, 2020]
P
  • Perceived Quality Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
  • Perceived Value Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
  • Performance Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
  • Psychological Empowerment of Manpower Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
Q
  • Quality of Work Life Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model (Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
R
  • Realism Investigating the patterns of accountability framework with market development approach (Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
S
  • Saipa Company Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
  • Satisfaction Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model (Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
  • Satisfaction Investigating and analyzing the impact of human resource management system processes on the brand of the organization Mediated by the competence, commitment and satisfaction of employees in the insurance industry (Case study of Alborz Social Security Insurance) [Volume 1, Issue 5, 2020, Pages 22-44]
  • Self Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
  • Service Quality Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
  • Services Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2020]
  • Social Contract Investigating the patterns of accountability framework with market development approach (Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
  • Social Security Future research and the design of possible scenarios of social security services policies in the framework of macroeconomic variables [Volume 1, Issue 5, 2020]
  • Strategic Alliance Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
  • Strategic Management Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
  • Strategy Investigating the role of adjustment strategies in companies affected by sanctions Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
T
  • Trust in energy label Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
W
  • Walton model Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model (Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]